Economy #Sharing (and real promises
behind a collaborative and shared economy) the buzzword of the moment Simone Cicero meedabyte meedabyte.com workshops & consulting Pisa – October 10 2013

Founder Blogger and Editor Core
Member Event Chairman Int.l Branches Chair

future is

a bit of history

picture credits: Seagle

1983 1991

2001

2006 Digging deep into the
promises of Internet mediated mass collaboration

2007 Anticipating much of the
new approaches to consumption and ownership

2008
picture credits: Cidsoe

picture credits: Images Money

2009“challenged the conventional wisdom that
common property is poorly managed and should be either regulated by central authorities or privatized” Nobel Prize in Economic Sciences awarded to Elinor Ostrom

In the meantime: Social Networks

Chris Anderson

2010 First to explain the
collaborative consumption trend in details

Getting mainstream in business thinking

OuiShare Fest, 2nd-4th May A
grassroot, emerging stewardship movement picture credits: stefanoborghi.com

main
motivations3

From Altimeter’s The Collaborative Economy
http://www.altimetergroup.com/research/reports/collaborative-economy

A rising friction between capital
and society

Disownership

Pervasive
Internet

Keynote 2012 “We're just increasing
our humanness and our ability to connect with each other, regardless of geography” Amber Case, (Cyborg Anthropologist) - SXSW Keynote 2012 iper-socialization

“you cannot ignore the growth
of social media, which will be ruthless to businesses that are judged to be making the world a worse place, not a better one. So many companies are waking up and realising that they can be inside the tent, shaping solutions, future-proofing their businesses, strengthening their ties with their existing consumers and reaching new ones” Paul Polman, Unilever CEO

Rational Benefits 1. Financial –
saves me money 2. Environmental – is good for the environment 3. Lifestyle – provides me flexibility 4. Lifestyle – is practical 5. Trial – provides access to goods/services Source: Campbell Mithun research

Source: Campbell Mithun research Emotional
Benefits 1. Generosity – I can help myself and others 2. Community – I'm valued and belong 3. Lifestyle – I'm smart 4. Lifestyle -- I'm more responsible 5. Cultural – I'm part of a movement

fundamental
aspects4

consumption

“collaborative consumption describes the shift
in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”

“collaborative consumption describes the shift
in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”

“The new status symbol isn’t
what you own - it’s what you’re smart enough not to own.”

Airbnb
Rent a Room renting

Airbnb.com
11/10/2013
2008

11/10/2013
2010

11/10/2013
2012

“Earn up to $1000 a
month renting your car We pre-screen all drivers and provide $1 million insurance on every rental. You control your price and decide who rents your car and when.” Relayrides Share your Car renting

EatWith Cook for strangers (and
meet) sharing

SwapClub (Italy)
Swat stuff
swapping

Production

Production Knowledge and information Finance
and Capital Work and infrastructures Design Organizations

Task Rabbit Particles of work
Work

Local Motors A distributed car
manufacturer: customer/user participates to the design and build phase (people actually build the car themselves) Design

Coworking (Turin Toolbox) A shared
office with shared creation contexts Infrastructures & contexts

Infrastructures &
contexts

Techshops Uno spazio di lavoro
condiviso per creatività, artigianato, meccanica, elettronica

Knowledge

Information

Knowledge
and tools

Knowledge
and tools

Knowledge
and tools

Organizations

FinanziamentoCapital

Finanziamento
Financial
Tools

Produzione = Conoscenza Organizzazio ni
Finanza A general trend: exponential growth (network effects)

differences

common
aspects2

Disintermediation (p2p)

Efficiency

Unused Resources

Don’t reinvent the wheel

Key challenges

“In short, Software is eating
the World”Marc Andressen Abundance economy

Economics is: "the science which
studies human behavior as a relationship between ends and scarce means which have alternative uses." Lionel Robbins – “An Essay on the Nature and Significance of Economic Science” (1932)

People vs Profits (business as
usual)

Gentrification

Lobbying frictions
Aprile
Luglio

July
Sept.

solidarity deregulation Abundance through Informal
Economy Everybody should be able to participate

http://bit.ly/wontberegulated Laws are inadequate taxes
insurance certifications and permits …

“Fundamentally, economic value is created
from economic inefficiencies ... While this all started slowly, today (thanks to digital revolution) every sector of the global economy is being affected by the relentless drive for efficiencies*” John Winsor (CEO of Victors & Spoils and Chief Innovation Officer of Havas) * = hard to increase GDP Another kind of recovery

Social intervention
contexts

Cities: places for sharing offline
+ online

• SHAREABLE TRANSPORTATION • FOOD
AND THE SHARING ECONOMY • SHAREABLE HOUSING • JOB CREATION AND THE SHARING ECONOMY Areas 4

“The Sharing City not only
creates new jobs, increases income and efficiently uses resources, but it will reproduce communities that disappeared, due to rapid urbanization and industrialization, in a modern mode using information technologies and social networking services.” Park Won-soon, major of Seoul

•Support to sharing nonprofits and
corporations • Promotion of sharing enterprises • Publicizing Seoul’s brand as the Sharing City • Subsidizing and Incubation for Sharing Startups and Enterprises • Incubating approximately 20 sharing startups • A Sharing Promotion Committee • An International Sharing City Conference • Facilitate communication between sharing enterprises and central gov. • Correct obstructive statutes or systems (laws) key items9

Enhanced
G-Local
Economies

What’s the role of the
state?

“to create a climate that
empowers local people and communities, building a "big society" that will take power away from politicians and give it to people” The big society

“the partner state, is a
state form that enables the social creation of value by its citizens. It protects the infrastructure of co-operation that is the whole of society.” The partner state

“This transition will take the
country from a phase of dependence on finite resources to one of infinite resources, such as science, technology and knowledge” “change the productive matrix towards creating a society based on common, free and open knowledge” FLOK Society

Best
Opportunities3

Generate extra income: share car,
house, tools, work1

Entrepreneurship: know and learn to
use new tools2

Social Enterprise: prepare for the
social, participative welfare era3 “Social enterprise an organization applying commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders”

PAPER SULL INDIVIDUALISMO

thanks!(and stop with buzzwords it’s
time for the Homo Collaborans) Simone Cicero meedabyte

And HUGE thanks to: Since
his presentation is strongly based on collaborative efforts and previous presentations. Special thanks to @albertcanig @btincq (ouishare.net)