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HackingMedicine - Healthcare Big Data

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HackingMedicine - Healthcare Big Data

  1. 1. Big Data & its Business Applications -or- How to Monetize DataH@cking Medicine Joshua Rosenthal, PhDA  Production  of  the  MIT  Entrepreneurship  Center   10.22-23.11
  2. 2. 1) Start with the MoneyNote: Payer (money) buying intervention (provider)
  3. 3. Engineers Guide to Multiples1x Rev 4x Rev 8x Rev- Ja Ja Binks + Good fights + Existential crises of free agency vs. - Teddy Bears determinism wrapped in a fairy tale
  4. 4. Specifically, learn why they are wrongperformance-driven consumerism,following financial services & e- Sounds good, makes sense (Nice hair, good Problem: saying this for 20 years Hack: then make a biz from it
  5. 5. 3) Know the BodiesHealth Care, Where Good Ideas Go to Die
  6. 6. Perverse Incentive - ASupply-driven markets: Note: v cf. Dartmouth Atlas for Unwarranted Variation
  7. 7. Perverse Incentive - BPayers have Money and Aggregate (Read w/ accent) Note: Medicare $ > Employer $ Employer populations = tougher outcomes (3-year turn) Cf. Medicare reimbursement rates
  8. 8. Illusion Track how fat you are! Only $1.99! Note:
  9. 9. ... but you are probably not profitable If P < EHC x DWS, then 501c3501c3: Non-profit
  10. 10. ... but you are probably doing bad things
  11. 11. to make money & do goodin Health Care
  12. 12. 5) Start... with the money: _______... where they make profit: _______... with a real biz problem: _______... with the (publicly available) data: _______-Then ask: Does this hose people? A: quality > than quantity (supply driven)? B: customer/patient satisfaction?
  13. 13. Data & Biz Problems Package in work group 1) List of Data Sources & Context 2) Connections between Data and Biz Needs: A Mad Libs Approach(Psst... Know a good accelerometer app developer? Please ping me.)
  14. 14. How to Monetize Data -Summary-1) Start with the Money3) Know the Bodies4) Do Good and Make Money5) Start