Mobile and the New Era of Search Marketing [PPT]
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Integrated digital media agency MediaWhiz shares its tips and best practices for effective mobile SEO in this presentation it gave at SMX East in New York.
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Mobile and the New Era of Search Marketing [PPT]
- 1. ADAM MOBILE and the NEW ERA OF RIFF SVP, DIGITAL SEARCH MARKETING STRATEGY MEDIAWHIZ @AdamRiff It’s time to move mobile search out of the Stone Age WWW.MEDIAWHIZ.COM Booth #414
- 2. NEW ERA OF MOBILE SEARCH 2 WWW.MEDIAWHIZ.COM Booth #414
- 3. 3 MEDIAWHIZ NEW ERA OF MOBILE SEARCH Integrated digital media agency Combine performance marketing, technology and digital- media expertise Help brands acquire customers more profitably ACCOLADES #11 U.S. Search Marketing Agency — Ad Age, 2012 #11 U.S. SEO Agency — TopSEOs.com #21 U.S. Digital, Marketing Agency — Ad Age, 2012 #73 U.S. Marketing Agency — Ad Age, 2012 WWW.MEDIAWHIZ.COM Booth #414
- 4. 4 SERVICES NEW ERA OF MOBILE SEARCH SEARCH DISPLAY AFFILIATE Search success is no longer based Our top-ranked ad network ensures Generate targeted, high-quality solely on keywords. We offer PPC, scale and efficiency for brands by leads with MediaWhiz’s affiliate SEO, SEM, ORM and link-building serving more than 2 billion network, MonetizeIt. services. impressions per month. SOCIAL MEDIA EMAIL DATA ACQUISITION We help brands foster profitable MediaWhiz Email Marketing Our data acquisition services power consumer engagement via continually analyzes and optimizes a customized CRM program that measureable social media brands’ campaigns to deliver ROI. helps brands acquire customers marketing campaigns. more profitably and build customer value. TEXT LINK ADS Increase your organic search traffic with our link-building options. WWW.MEDIAWHIZ.COM Booth #414
- 5. NEW ERA OF MOBILE SEARCH 5 WWW.MEDIAWHIZ.COM Booth #414
- 6. 6 MOBILE SEO NEW ERA OF MOBILE SEARCH OUT OF THE STONE AGE Mobile has altered everything. Why does mobile search seem like it’s out of the Stone Age? MediaWhiz’s “Mobile SEO Best Practices” insight paper guides brands through new reality of mobile search. WWW.MEDIAWHIZ.COM Booth #414
- 7. NEW ERA OF MOBILE SEARCH 7 SEARCH PSYCHOLOGY BE A SEARCH PSYCHOLOGIST Different devices = different keywords Mobile devices require shorter-tail keywords Impact of Google Autocompete WWW.MEDIAWHIZ.COM Booth #414
- 8. NEW ERA OF MOBILE SEARCH 8 SOCIAL’S IMPACT THINK SOCIAL-FIRST, MOBILE- SECOND Embed social features across mobile Integrate social; don’t “add on” WWW.MEDIAWHIZ.COM Booth #414
- 9. NEW ERA OF MOBILE SEARCH 9 BELIEVE THE MYTH … SIZE MATTERS Smaller screen requires effective and flexible creative Vertical menus make mobile browsing easier for consumers WWW.MEDIAWHIZ.COM Booth #414
- 10. NEW ERA OF MOBILE SEARCH 10 REVAMP SITE STRATEGY DEVELOP TO SCALE; DON’T SCALE TO FIT Scaled-down sites don’t work Develop site specific to mobile search and use WWW.MEDIAWHIZ.COM Booth #414
- 11. NEW ERA OF MOBILE SEARCH 11 LOCATION, LOCATION, LOCATION LINK LOCATION MATTERS Each mobile page needs link to desktop homepage Location matters: Place desktop link in clearly marked area of mobile site WWW.MEDIAWHIZ.COM Booth #414
- 12. 12 MORE TIPS? NEW ERA OF MOBILE SEARCH DOWNLOAD MEDIAWHIZ’S WHITE PAPER: “MOBILE SEO BEST PRACTICES” www.MediaWhiz.com WWW.MEDIAWHIZ.COM Booth #414
- 13. NEW ERA OF MOBILE SEARCH 13 WWW.MEDIAWHIZ.COM Booth #414
- 14. 14 CONTACT NEW ERA OF MOBILE SEARCH ADAM RIFF SVP, DIGITAL STRATEGY MEDIAWHIZ @AdamRiff ariff@mediawhiz.com MediaWhiz facebook.com/MediaWhizHoldingsLLC Address: 77 Water St., Floor 12 Phone: 888.866.9449 @MediaWhizLLC Email: ariff@mediawhiz.com WWW.MEDIAWHIZ.COM Booth #414
- 15. NEW ERA OF MOBILE SEARCH Visit www.MediaWhiz.com for more information and updates WWW.MEDIAWHIZ.COM Booth #414
Editor's Notes
- To change the phone image: There are 2 grouped images, a transparent phone on top of an image. Select the phone, select the top image and (using your arrow keys) move it over to the left to show the bottom image. Then right click the bottom image and select “Format Picture”. Select the “Fill” option, and select a file to replace the image. Move the phone back into it’s original position.
- Click in the text boxes to edit their content.
- Click in the text boxes to edit their content. The list will automatically add new bullets when starting a new paragraph.
- Each service listing is grouped. Double click the item to edit it ’s content. To change the image: click on the image, then under “Picture Tools” click on the “Change Picture” button. Choose your desired image and it will size accordingly.
- Click in the text boxes to edit their content.
- To edit the smart art: click on it the graphic, you will see a panel to the left where you can add or remove elements. If you do not see the panel open, click on the 2 arrows along the left border of the smart art (this will expand the panel).
- To edit the smart art: click on it the graphic, you will see a panel to the left where you can add or remove elements. If you do not see the panel open, click on the 2 arrows along the left border of the smart art (this will expand the panel).
- To edit the smart art: click on it the graphic, you will see a panel to the left where you can add or remove elements. If you do not see the panel open, click on the 2 arrows along the left border of the smart art (this will expand the panel).
- To edit the smart art: click on it the graphic, you will see a panel to the left where you can add or remove elements. If you do not see the panel open, click on the 2 arrows along the left border of the smart art (this will expand the panel).
- To edit the smart art: click on it the graphic, you will see a panel to the left where you can add or remove elements. If you do not see the panel open, click on the 2 arrows along the left border of the smart art (this will expand the panel).
- To edit the smart art: click on it the graphic, you will see a panel to the left where you can add or remove elements. If you do not see the panel open, click on the 2 arrows along the left border of the smart art (this will expand the panel).
- To edit the smart art: click on it the graphic, you will see a panel to the left where you can add or remove elements. If you do not see the panel open, click on the 2 arrows along the left border of the smart art (this will expand the panel).
- Click in the text boxes to edit their content.
- Click in the text boxes to edit their content. To change the image: Select the image then right click and select “Format Picture”. Select the “Fill” option, and select a file to replace the image.
- Click in the text boxes to edit their content. To change the page curl image: I ’ve included a photoshop file where you can easily replace the image, save as a PNG.