4. WHO WE ARE
o History of results (2001-Present)
o Proprietary access and technology
o Industry Leader
o Practice Innovators
o Programs of Continuous Improvement
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5. GOOGLE DOES A CASE STUDY ON MEDIAWHIZ
“…by fine-tuning at the ad group level and reducing waste, it also cut
impressions in half—while simultaneously increasing conversions by
365 percent.”
http://adwordsagency.blogspot.com/2010/04/cas
e-study-perfecting-art-of-matching.html
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6. MEDIAWHIZ = INDUSTRY INNOVATORS
In the 140 Character World, Relevant Emotion
is the Game Changer
By Tara Meehan, Creative Team
May 11, 2011
If It Makes You Happy…Go Digital
By Jonathan Shapiro, CEO, MediaWhiz
May 5, 2011
How To Use 3 Competitive Intelligence PPC Tools
By Adam Scott Riff, GM, Search
April 26, 2011
PMA Member Profile: 5Qs with Daryl Colwell
By Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network
March 31, 2011
Display Ad Results Driven by Data
By Jake Gardner, Director of Display Ad Operations
February 28, 2011
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7. INDUSTRY LEADING EXPERTISE
June 14th
Facebook Ads
Article written by
MediaWhiz
…Other agencies
come to us for
help
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13. AFFILIATE MARKETING
1 Consumer responds to a display 2 Consumer then is driven to the lead form
(banner), Email, search or social (on site) and completes lead form
ad (tracked via site pixel)
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14. EMAIL MARKETING
o 350M+ records oTargeting
(profile, behavioral, geographic)
o 98% Inbox delivery
o Multivariate testing
o Stringent frequency controls
o Creative scoring
o Proprietary technology
14 o Compliance expertise
15. DATA ACQUISITION MARKETING
1 User signs up for 2 User then opts-in to receive an 3 User completes
an offer additional offer/information registration form
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16. SEO – 5X FUNDING REQUEST GROWTH FROM ORGANIC TRAFFIC
OVERVIEW APPROACH
Client o Addressed Technical Issues
Leading Bank
Category o Targeted Keyword Selection
Increase targeted traffic from non- o Developed On-Page Content Plan
Objective branded organic search as well as
o Implemented Link Strategy
funding request amounts
o KPI Measurement & Refinement
RESULTS:
• Non-branded organic search 5,000 $3,603,621 $4,000,000
traffic increased 157% 4,000
3,930
$3,000,000
3,000
1,527 $2,000,000
• Funding request amounts 2,000
$687,327 $1,000,000
increased 424% in 8 months 1,000
0 $0
Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr.
16 '10 '10 '10 '10 '10 '11 '11 '11 '11
17. MEDIAWHIZ PAID SEARCH RESULTS – ORDER VOLUME TRIPLED
OVERVIEW APPROACH
Client Major Telecom/ Broadband
o Diagnostic of existing program
Category company
Increase local phone and o Deployed MediaWhiz technology
Objective broadband order volume and o Keyword level call tracking
maintain <$100 CPO
o Implemented optimization strategy
o Continuous Growth and Efficiency Program
RESULTS: 50 Days after search campaign launched
Weekly order volume increased by … while cost per order decreased by
1,500
320%... 1,380
$150 25%
125
100 94
1,000
500 430 50
0 0
Before Mediawhiz 50 days after Before Mediawhiz 50 days after
campaign Mediawhiz campaign campaign Mediawhiz campaign
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18. MEDIAWHIZ ORM RESULTS – REPAIRED REPUTATION AND HIGHER CONVERSION RATE
OVERVIEW RESULTS
Client Negative Listings Removed, Brand Assets Built
Executive Brand Management
Category 100% removal of negative listings and brand
Remove negative listings from Top messaging control on TOP 10 with all client brand
10 Google results and build and assets managed by MediaWhiz
Objective
rank brand assets to control
messaging
Target
Potential clients researching name
Customer
APPROACH
o Targeted content development
o Brand asset creation and activity
o Link Building to high potential listings
o Social content seeding and distribution
o De-optimization of negative listings
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19. AFFILIATE MARKETING –1MM+ NEW ACCOUNTS, 30% EFFICIENCY GAIN
OVERVIEW APPROACH
Client o Identified target segments
Financial Services: Credit Card
Category o Selected appropriate existing & new
publishers
Acquire consumers for low
Objective o Optimized creative and landing pages
awareness credit card brand
o Enabled real-time approvals
Target
Sub-prime market o Ongoing optimization of creative and media
Customer
RESULTS:
o Generated 1MM+ new accounts
o Reduced acquisition costs by 30%
o Program success led to significant sales for other products
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20. EMAIL MARKETING – COST PER ENROLLMENT <$850
OVERVIEW APPROACH
o Advanced targeting;
Client For Profit Education; On-Campus profile, behavioral, situational & DMA
Category and Online
o Multivariate testing: subject, creative &
Objective Acquire enrollments for <$1300 landing pages
A18+ seeking further education;
Target
undergraduate & graduate
Customer
degrees
RESULTS:
o Achieved <$850 cost/enrollment, 35% better than target
o Generated 1,500 applicants per month
o Increased conversion rate significantly to 7.4% from 1.3%
o Brand equity protected
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21. INTEGRATED PROGRAM – REVENUE UP 84%, WITH HIGHER ROM
OVERVIEW APPROACH
Client Leading Aesthetic Services o Integrate Search, Email, Affiliate & Display
Category Company efforts
Acquire new customers o Optimize conversion path
Objective Increase ROM
o Create testing strategy & methodology
Grow market share
o Micro-segmentation / targeting
MediaWhiz Paid search, Affiliate, Data
solution Acquisition & Email channels o Full data transparency
RESULTS:
o Grew revenue 84%
o Increased conversion to sale by 53%
o Grew ROM from 1.5:1 to 2:1
o Monthly lead volume increased by 38%
Note: ROM is Revenue / Marketing Spend
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23. PERFORMANCE MARKETING METHODOLOGY
Cycle of Continuous Improvement
Innovative Guaranteed
Strict ROI Focus Team of Experts
Technology Results
• Our technology, • Our team of • MediaWhiz has • A proven track
our team seasoned experts customized best- record of driving
structure and our are experienced of-breed performance
methodology is in building technology that resulting in
built around programs built to integrates massive increases
direct response drive the bottom measurement of in ranking, traffic
performance. line. important front- and most
end traffic & importantly sales.
ranking metrics
with critical ROI
performance
metrics.
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24. A TEAM OF EXPERTS
Account Manager
SEO PPC SMO
Strategist Strategist Strategist
SEO PPC SMO
Analyst Analyst Analyst
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26. CROSS-CHANNEL ATTRIBUTION – PUTTING IT ALL TOGETHER
74.5%
conversion
37.8%
conversion
Actionable Insights
- Accurate media optimization driven
AlthoughImpact of one media channel on amount of time online within the social
- Facebook users spend a significant
another by direct and indirect contribution
network, they’re not browsing in a vacuum. Consumers exposed to a brand’s social media
content -are actuallychannel contribution to on paid search ads and 1.7 times more likely to
Individual 50% more likely to click
purchase through search. As and indirect) and optimize Facebook Ads, it is important to
revenue (both direct you manage
analyze cross channel performance and adjust spend and messaging accordingly.
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28. CONTACT JEFF ZELAYA
Let’s schedule a phone call to discuss your needs.
Phone: 954.423.0226
Email: jzelaya@mediawhiz.com
LinkedIn: http://linkedin.com/in/jeffzelaya
Twitter: @JeffZelaya
Or visit our site for more information:
http://www.mediawhiz.com
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