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    Capabilities

1
MEDIAWHIZ LEADERSHIP BY THE NUMBERS




     #6 Top Search
    Marketing Agency

       Only 1 of 3
     Independents in
         Top 10
2
OUR SERVICES




3
WHO WE ARE



    o   History of results (2001-Present)

    o   Proprietary access and technology

    o   Industry Leader

    o   Practice Innovators

    o   Programs of Continuous Improvement




4
GOOGLE DOES A CASE STUDY ON MEDIAWHIZ




       “…by fine-tuning at the ad group level and reducing waste, it also cut
       impressions in half—while simultaneously increasing conversions by
                                 365 percent.”
                  http://adwordsagency.blogspot.com/2010/04/cas
                  e-study-perfecting-art-of-matching.html



5
MEDIAWHIZ = INDUSTRY INNOVATORS

                                 In the 140 Character World, Relevant Emotion
                                 is the Game Changer
                                 By Tara Meehan, Creative Team
                                 May 11, 2011

                                 If It Makes You Happy…Go Digital
                                 By Jonathan Shapiro, CEO, MediaWhiz
                                 May 5, 2011


                                 How To Use 3 Competitive Intelligence PPC Tools
                                 By Adam Scott Riff, GM, Search
                                 April 26, 2011


                                 PMA Member Profile: 5Qs with Daryl Colwell
                                 By Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network
                                 March 31, 2011


                                 Display Ad Results Driven by Data
                                 By Jake Gardner, Director of Display Ad Operations
                                 February 28, 2011

6
INDUSTRY LEADING EXPERTISE




                                     June 14th
                                  Facebook Ads
                                 Article written by
                                    MediaWhiz

                                 …Other agencies
                                  come to us for
                                      help




7
What We Do
SOCIAL MEDIA



              •   Constant Ad Freshness
              •   Micro-Demographic Targeting
              •
     Paid     •
                  Likes and Sales
                  Cross-channel integration
              •   Performance Guarantee




              •   Best Practices Audit
              •   Page Optimization
    Earned    •   Social CRM Training & Execution
              •   Scheduled engagement
              •   ROI Tracking


9
SEARCH ENGINE MARKETING



              •   Cross-channel tracking
              •   Keyword-level Call Tracking
              •
     PPC      •
                  Offline Passback & Coupon Tracking
                  Growth & Efficiency
              •   Performance Guarantee




              •   Rigorous 3-Part audit
              •   Watson Keyword Scoring
     SEO      •   Advanced Link-Building Strategy
              •   SEO Editorial Training
              •   Performance Guarantee


10
LOCAL SEARCH AND REPUTATION MANAGEMENT




             • Claiming & Verification Management
             • Google/Bing Place optimization
     Local   • Integration with Paid Search




             •   Protect Brand Reputation
             •   Displace Negative Listings
             •   Hundreds of Brandable assets
     ORM     •   Custom Content Creation
             •   Performance Guarantee



11
Additional Channels
AFFILIATE MARKETING



     1   Consumer responds to a display      2   Consumer then is driven to the lead form
         (banner), Email, search or social       (on site) and completes lead form
            ad                                   (tracked via site pixel)




13
EMAIL MARKETING




       o   350M+ records                  oTargeting
                                          (profile, behavioral, geographic)
       o   98% Inbox delivery
                                          o   Multivariate testing
       o   Stringent frequency controls
                                          o   Creative scoring
       o   Proprietary technology
14                                        o   Compliance expertise
DATA ACQUISITION MARKETING



     1    User signs up for   2   User then opts-in to receive an   3   User completes
          an offer                additional offer/information          registration form




15
SEO – 5X FUNDING REQUEST GROWTH FROM ORGANIC TRAFFIC


      OVERVIEW                                                     APPROACH

     Client                                                    o   Addressed Technical Issues
                 Leading Bank
     Category                                                  o   Targeted Keyword Selection
                 Increase targeted traffic from non-           o   Developed On-Page Content Plan
     Objective   branded organic search as well as
                                                               o   Implemented Link Strategy
                 funding request amounts
                                                               o   KPI Measurement & Refinement




     RESULTS:
     • Non-branded organic search             5,000                                                        $3,603,621 $4,000,000
       traffic increased 157%                 4,000
                                                                                                               3,930
                                                                                                                       $3,000,000
                                              3,000
                                                       1,527                                                           $2,000,000
     • Funding request amounts                2,000
                                                       $687,327                                                        $1,000,000
       increased 424% in 8 months             1,000
                                                  0                                                                    $0
                                                       Aug. Sept.    Oct.   Nov.   Dec.   Jan.   Feb.   Mar.   Apr.
16                                                      '10  '10     '10     '10   '10     '11    '11   '11    '11
MEDIAWHIZ PAID SEARCH RESULTS – ORDER VOLUME TRIPLED


      OVERVIEW                                                  APPROACH

     Client            Major Telecom/ Broadband
                                                            o   Diagnostic of existing program
     Category          company
                       Increase local phone and             o   Deployed MediaWhiz technology
     Objective         broadband order volume and           o   Keyword level call tracking
                       maintain <$100 CPO
                                                            o   Implemented optimization strategy
                                                            o   Continuous Growth and Efficiency Program



     RESULTS: 50 Days after search campaign launched

         Weekly order volume increased by                         … while cost per order decreased by
         1,500
                      320%...   1,380
                                                                 $150            25%
                                                                             125

                                                                 100                             94
          1,000


           500            430                                     50


                0                                                  0
                    Before Mediawhiz      50 days after                Before Mediawhiz      50 days after
                        campaign       Mediawhiz campaign                  campaign       Mediawhiz campaign
17
MEDIAWHIZ ORM RESULTS – REPAIRED REPUTATION AND HIGHER CONVERSION RATE


          OVERVIEW                                            RESULTS

         Client                                              Negative Listings Removed, Brand Assets Built
                        Executive Brand Management
         Category                                            100% removal of negative listings and brand
                        Remove negative listings from Top    messaging control on TOP 10 with all client brand
                        10 Google results and build and      assets managed by MediaWhiz
         Objective
                        rank brand assets to control
                        messaging
         Target
                        Potential clients researching name
         Customer

         APPROACH

     o   Targeted content development
     o   Brand asset creation and activity
     o   Link Building to high potential listings
     o   Social content seeding and distribution
     o   De-optimization of negative listings
18
AFFILIATE MARKETING –1MM+ NEW ACCOUNTS, 30% EFFICIENCY GAIN


          OVERVIEW                                        APPROACH

         Client                                            o   Identified target segments
                     Financial Services: Credit Card
         Category                                          o   Selected appropriate existing & new
                                                               publishers
                     Acquire consumers for low
         Objective                                         o   Optimized creative and landing pages
                     awareness credit card brand
                                                           o   Enabled real-time approvals
         Target
                     Sub-prime market                      o   Ongoing optimization of creative and media
         Customer



         RESULTS:

     o   Generated 1MM+ new accounts
     o   Reduced acquisition costs by 30%
     o   Program success led to significant sales for other products


19
EMAIL MARKETING – COST PER ENROLLMENT <$850


      OVERVIEW                                          APPROACH
                                                        o   Advanced targeting;
     Client        For Profit Education; On-Campus          profile, behavioral, situational & DMA
     Category      and Online
                                                        o   Multivariate testing: subject, creative &
     Objective     Acquire enrollments for <$1300           landing pages

                   A18+ seeking further education;
     Target
                   undergraduate & graduate
     Customer
                   degrees



     RESULTS:
     o   Achieved <$850 cost/enrollment, 35% better than target
     o   Generated 1,500 applicants per month
     o   Increased conversion rate significantly to 7.4% from 1.3%
     o   Brand equity protected

20
INTEGRATED PROGRAM – REVENUE UP 84%, WITH HIGHER ROM


          OVERVIEW                                        APPROACH
         Client        Leading Aesthetic Services     o   Integrate Search, Email, Affiliate & Display
         Category      Company                            efforts
                       Acquire new customers          o   Optimize conversion path
         Objective     Increase ROM
                                                      o   Create testing strategy & methodology
                       Grow market share
                                                      o   Micro-segmentation / targeting
         MediaWhiz     Paid search, Affiliate, Data
         solution      Acquisition & Email channels   o   Full data transparency



         RESULTS:
     o    Grew revenue 84%
     o    Increased conversion to sale by 53%
     o    Grew ROM from 1.5:1 to 2:1
     o    Monthly lead volume increased by 38%

     Note: ROM is Revenue / Marketing Spend
21
How We Get Results…
PERFORMANCE MARKETING METHODOLOGY


                               Cycle of Continuous Improvement


                                                    Innovative            Guaranteed
      Strict ROI Focus      Team of Experts
                                                    Technology              Results
     • Our technology,     • Our team of         • MediaWhiz has       • A proven track
       our team              seasoned experts      customized best-      record of driving
       structure and our     are experienced       of-breed              performance
       methodology is        in building           technology that       resulting in
       built around          programs built to     integrates            massive increases
       direct response       drive the bottom      measurement of        in ranking, traffic
       performance.          line.                 important front-      and most
                                                   end traffic &         importantly sales.
                                                   ranking metrics
                                                   with critical ROI
                                                   performance
                                                   metrics.


23
A TEAM OF EXPERTS




                           Account Manager
                            SEO          PPC         SMO
                         Strategist   Strategist   Strategist

                           SEO          PPC          SMO
                          Analyst      Analyst      Analyst


24
GAME-CHANGING TECHNOLOGY




25
CROSS-CHANNEL ATTRIBUTION – PUTTING IT ALL TOGETHER




         74.5%
     conversion


         37.8%
     conversion




                                                                Actionable Insights
                                                        - Accurate media optimization driven
     AlthoughImpact of one media channel on amount of time online within the social
             - Facebook users spend a significant
            another                                    by direct and indirect contribution
     network, they’re not browsing in a vacuum. Consumers exposed to a brand’s social media
     content -are actuallychannel contribution to on paid search ads and 1.7 times more likely to
               Individual 50% more likely to click
     purchase through search. As and indirect) and optimize Facebook Ads, it is important to
            revenue (both direct you manage
     analyze cross channel performance and adjust spend and messaging accordingly.

26
Next Steps
CONTACT JEFF ZELAYA



                 Let’s schedule a phone call to discuss your needs.
                 Phone: 954.423.0226

                 Email: jzelaya@mediawhiz.com

                 LinkedIn: http://linkedin.com/in/jeffzelaya

                 Twitter: @JeffZelaya



                 Or visit our site for more information:

                 http://www.mediawhiz.com




28

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About MediaWhiz

  • 1. DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE. Capabilities 1
  • 2. MEDIAWHIZ LEADERSHIP BY THE NUMBERS #6 Top Search Marketing Agency Only 1 of 3 Independents in Top 10 2
  • 4. WHO WE ARE o History of results (2001-Present) o Proprietary access and technology o Industry Leader o Practice Innovators o Programs of Continuous Improvement 4
  • 5. GOOGLE DOES A CASE STUDY ON MEDIAWHIZ “…by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by 365 percent.” http://adwordsagency.blogspot.com/2010/04/cas e-study-perfecting-art-of-matching.html 5
  • 6. MEDIAWHIZ = INDUSTRY INNOVATORS In the 140 Character World, Relevant Emotion is the Game Changer By Tara Meehan, Creative Team May 11, 2011 If It Makes You Happy…Go Digital By Jonathan Shapiro, CEO, MediaWhiz May 5, 2011 How To Use 3 Competitive Intelligence PPC Tools By Adam Scott Riff, GM, Search April 26, 2011 PMA Member Profile: 5Qs with Daryl Colwell By Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011 Display Ad Results Driven by Data By Jake Gardner, Director of Display Ad Operations February 28, 2011 6
  • 7. INDUSTRY LEADING EXPERTISE June 14th Facebook Ads Article written by MediaWhiz …Other agencies come to us for help 7
  • 9. SOCIAL MEDIA • Constant Ad Freshness • Micro-Demographic Targeting • Paid • Likes and Sales Cross-channel integration • Performance Guarantee • Best Practices Audit • Page Optimization Earned • Social CRM Training & Execution • Scheduled engagement • ROI Tracking 9
  • 10. SEARCH ENGINE MARKETING • Cross-channel tracking • Keyword-level Call Tracking • PPC • Offline Passback & Coupon Tracking Growth & Efficiency • Performance Guarantee • Rigorous 3-Part audit • Watson Keyword Scoring SEO • Advanced Link-Building Strategy • SEO Editorial Training • Performance Guarantee 10
  • 11. LOCAL SEARCH AND REPUTATION MANAGEMENT • Claiming & Verification Management • Google/Bing Place optimization Local • Integration with Paid Search • Protect Brand Reputation • Displace Negative Listings • Hundreds of Brandable assets ORM • Custom Content Creation • Performance Guarantee 11
  • 13. AFFILIATE MARKETING 1 Consumer responds to a display 2 Consumer then is driven to the lead form (banner), Email, search or social (on site) and completes lead form ad (tracked via site pixel) 13
  • 14. EMAIL MARKETING o 350M+ records oTargeting (profile, behavioral, geographic) o 98% Inbox delivery o Multivariate testing o Stringent frequency controls o Creative scoring o Proprietary technology 14 o Compliance expertise
  • 15. DATA ACQUISITION MARKETING 1 User signs up for 2 User then opts-in to receive an 3 User completes an offer additional offer/information registration form 15
  • 16. SEO – 5X FUNDING REQUEST GROWTH FROM ORGANIC TRAFFIC OVERVIEW APPROACH Client o Addressed Technical Issues Leading Bank Category o Targeted Keyword Selection Increase targeted traffic from non- o Developed On-Page Content Plan Objective branded organic search as well as o Implemented Link Strategy funding request amounts o KPI Measurement & Refinement RESULTS: • Non-branded organic search 5,000 $3,603,621 $4,000,000 traffic increased 157% 4,000 3,930 $3,000,000 3,000 1,527 $2,000,000 • Funding request amounts 2,000 $687,327 $1,000,000 increased 424% in 8 months 1,000 0 $0 Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. 16 '10 '10 '10 '10 '10 '11 '11 '11 '11
  • 17. MEDIAWHIZ PAID SEARCH RESULTS – ORDER VOLUME TRIPLED OVERVIEW APPROACH Client Major Telecom/ Broadband o Diagnostic of existing program Category company Increase local phone and o Deployed MediaWhiz technology Objective broadband order volume and o Keyword level call tracking maintain <$100 CPO o Implemented optimization strategy o Continuous Growth and Efficiency Program RESULTS: 50 Days after search campaign launched Weekly order volume increased by … while cost per order decreased by 1,500 320%... 1,380 $150 25% 125 100 94 1,000 500 430 50 0 0 Before Mediawhiz 50 days after Before Mediawhiz 50 days after campaign Mediawhiz campaign campaign Mediawhiz campaign 17
  • 18. MEDIAWHIZ ORM RESULTS – REPAIRED REPUTATION AND HIGHER CONVERSION RATE OVERVIEW RESULTS Client Negative Listings Removed, Brand Assets Built Executive Brand Management Category 100% removal of negative listings and brand Remove negative listings from Top messaging control on TOP 10 with all client brand 10 Google results and build and assets managed by MediaWhiz Objective rank brand assets to control messaging Target Potential clients researching name Customer APPROACH o Targeted content development o Brand asset creation and activity o Link Building to high potential listings o Social content seeding and distribution o De-optimization of negative listings 18
  • 19. AFFILIATE MARKETING –1MM+ NEW ACCOUNTS, 30% EFFICIENCY GAIN OVERVIEW APPROACH Client o Identified target segments Financial Services: Credit Card Category o Selected appropriate existing & new publishers Acquire consumers for low Objective o Optimized creative and landing pages awareness credit card brand o Enabled real-time approvals Target Sub-prime market o Ongoing optimization of creative and media Customer RESULTS: o Generated 1MM+ new accounts o Reduced acquisition costs by 30% o Program success led to significant sales for other products 19
  • 20. EMAIL MARKETING – COST PER ENROLLMENT <$850 OVERVIEW APPROACH o Advanced targeting; Client For Profit Education; On-Campus profile, behavioral, situational & DMA Category and Online o Multivariate testing: subject, creative & Objective Acquire enrollments for <$1300 landing pages A18+ seeking further education; Target undergraduate & graduate Customer degrees RESULTS: o Achieved <$850 cost/enrollment, 35% better than target o Generated 1,500 applicants per month o Increased conversion rate significantly to 7.4% from 1.3% o Brand equity protected 20
  • 21. INTEGRATED PROGRAM – REVENUE UP 84%, WITH HIGHER ROM OVERVIEW APPROACH Client Leading Aesthetic Services o Integrate Search, Email, Affiliate & Display Category Company efforts Acquire new customers o Optimize conversion path Objective Increase ROM o Create testing strategy & methodology Grow market share o Micro-segmentation / targeting MediaWhiz Paid search, Affiliate, Data solution Acquisition & Email channels o Full data transparency RESULTS: o Grew revenue 84% o Increased conversion to sale by 53% o Grew ROM from 1.5:1 to 2:1 o Monthly lead volume increased by 38% Note: ROM is Revenue / Marketing Spend 21
  • 22. How We Get Results…
  • 23. PERFORMANCE MARKETING METHODOLOGY Cycle of Continuous Improvement Innovative Guaranteed Strict ROI Focus Team of Experts Technology Results • Our technology, • Our team of • MediaWhiz has • A proven track our team seasoned experts customized best- record of driving structure and our are experienced of-breed performance methodology is in building technology that resulting in built around programs built to integrates massive increases direct response drive the bottom measurement of in ranking, traffic performance. line. important front- and most end traffic & importantly sales. ranking metrics with critical ROI performance metrics. 23
  • 24. A TEAM OF EXPERTS Account Manager SEO PPC SMO Strategist Strategist Strategist SEO PPC SMO Analyst Analyst Analyst 24
  • 26. CROSS-CHANNEL ATTRIBUTION – PUTTING IT ALL TOGETHER 74.5% conversion 37.8% conversion Actionable Insights - Accurate media optimization driven AlthoughImpact of one media channel on amount of time online within the social - Facebook users spend a significant another by direct and indirect contribution network, they’re not browsing in a vacuum. Consumers exposed to a brand’s social media content -are actuallychannel contribution to on paid search ads and 1.7 times more likely to Individual 50% more likely to click purchase through search. As and indirect) and optimize Facebook Ads, it is important to revenue (both direct you manage analyze cross channel performance and adjust spend and messaging accordingly. 26
  • 28. CONTACT JEFF ZELAYA Let’s schedule a phone call to discuss your needs. Phone: 954.423.0226 Email: jzelaya@mediawhiz.com LinkedIn: http://linkedin.com/in/jeffzelaya Twitter: @JeffZelaya Or visit our site for more information: http://www.mediawhiz.com 28