MediaTrust CEO Peter Bordes moderates the AffCon Convention panel about the Affiliate Marketing Internet Tax that threatened the entire affiliate marketing industry. Affiliates , affiliate networks, agencies and merchants had to come together to form the Performance Marketing Association, and mobilize locally and nationally to engage and educate States looking to pass the ill conceived Tax Bill to balance their budgets. The States had no idea what affiliate marketing was and how big it was as an industry in each State. Nor how many people would be put out of business or would move their business to another State or country. The CO Tax fight is an example of how the affiliate marketing industry came together as a local and national industry to defeat the Bill with only 3 weeks on the time clock. This panel and presentation talks about the future of affiliate marketing and how everyone can contribute to shaping the future of this rapidly growing segment digital media and advertising globally MORE http://www.blog.mediatrust.com

1. The Affiliate Marketing Tax: How Colorado & the Industry Mobilized its Fight

4. The opportunity: Performance Marketing Growth 13% 46% 41% 5% 48% 47% 4% 45% 51% 4% 39% 57% Source: IAB April 2-10 4% 37% 59% 2005 2006 2007 2008 2009 $12.5 B $16.9 B $21.2 B $23.4 B $22.7 B

5. The opportunity: Affiliate Marketing Spending

6. We Need to Act Together as a Unified Industry Network Local Groups National Groups Social Networks Corporate Involvement We need to coordinate locally and nationally and leverage social media amplification using twitter, facebook, and blogs etc to mobilize, broadcast, and generate ground swell awareness http://www.performancemarketingassociation.com Industry Groups Associations

7. However, performance marketing stands at the crossroads... MAKE NO MISTAKE … we are at a critical time in our growth. Decisions & how we act now will FOREVER impact everyone and our future potential