Infographics are visual presentations that communicate complex information quickly and clearly. They make information more appealing by playing to the fact that 90% of the information the brain receives is visual. Publishers that use infographics see 12% more traffic on average than those that don't. Infographics are also processed 60,000 times faster in the brain than text and have the potential to reach millions of people, making them an effective way to engage audiences and establish industry leadership.