WinterFEST 2013-2014 at Adventure Landing Sponsorship Packages

1. WinterFEST, Jacksonville and St. Augustine’s Only
Snow Village & Winter Festival

2. November 22, 2013 – January 12, 2014
Since our first WinterFest in 2011 one didn’t need to leave Jacksonville to enjoy a true winter
experience…Adventure Landing TRANSFORMED our massive Shipwreck Island Water Park into
a frosty Alpine snow village complete with ice skating, ice slides and snow. We zipped up the
parkas and transported guests to a charming Alpine event that gave the whole community of
Northeast Florida and visitors alike, a taste of winter…with real ice…at the Beach!

3. Unique Selling Points for Shipwreck Island
Adventure Landing’s Shipwreck Island Waterpark is the premier waterpark on the First Coast. The
park is equipped with several waterslides, a wave pool and even a lazy river. From the 22nd of
November, 2013 to the 12th of January, 2014, the park will transform into an Alpine snow village,
complete with nightly snow falls, a 130-foot long ice slide dubbed the “Alpine Racer,” an ice skating
rink, carnival games and seasonal craft areas such as sugar cookie decorating. Sponsorships are
available to have unique advertising opportunities throughout the village such as storefront window
displays in Blizzard Bluff Village.
Insert pic

4. Unique Selling Points

5. November 22, 2013 – January 12, 2014
Attractions
WinterFEST – 2013 includes the following attractions
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Ice Skating Rink (real ice), Music
Alpine Racer Ice Slide (real ice) – 130 foot-long ice slide
Tons of Christmas Lights
Alpine Snow Village with Nightly Snowfalls
Visits and Pictures with Santa
Crystal Creek Lodge for Winter Eats and Drinks
S’more Roasting
Santa’s Mailbox Letter
Christmas Cookie Decorating
Ornament Making and Decorating
Carnival Reindeer Games
Mistletoe Marketplace – Including Winter Wear & Teddy Bear
Factory
Bounce House
Special Event Nights
Weekend Caroling

6. November 22, 2013 – January 12, 2014
Attendance Figures for 2012/ (Anticipated) 2013-2014
WinterFEST Visitor Information
Total Days Open to Public
Total attendance at WinterFEST
Total Cookies and Ornaments Decorated
2012
58 days
over 33,000
2013
52 days
over 42,000 ice skaters & slider
over 10,500 people 14,500 people

7. November 22, 2013 – January 12, 2014
Media Exposure/ PR
Opening Weekend (Friday/Saturday 2011)
Television News Hits (every news station in Jacksonville)
Total Story Count:
27
Total Audience Estimate:
661,208
Total Ad Value:
$9,775
Total Calculation Ad Value:
$13,677
Total Calc Publicity Value:
$41,030
Total Value for TV
$64,482

8. November 17, 2013 – January 12, 2014
Media Exposure/ PR
Opening Weekend (Friday/Saturday)
Television News Hits (every news station in Jacksonville)

9. November 22, 2013 – January 12, 2014
Media Exposure/ PR
Total (Through days)
Television News Hits (every news station in First Coast Area
including Jacksonville, The Beaches and St. Augustine)
Total Story Count:
Over 1,300 stories throughout the 50+ days of the event. This includes
online write ups, blogs, etc.
Total Audience Estimate:
Approximately 800,000
Total Website visitors:
289, 412 visits
Total Story Tone:
100% positive PR, no negative or even neutral
stories occurred throughout the event

10. November 22, 2013 – January 12, 2014
Media Exposure/ PR
- Website
www.jaxwinterfest.com/ 289,412 visits
- Social Media (in conjunction with sponsors)
Facebook (tags from Visit Jax CVB, local business, sponsors)
Twitter
YouTube
- Print Media
Rack Cards
Mint Magazine – full page November/December
Money Pages (cover /Full Page), ( 2nd cover, Nassau Cty & Kingsbay)
Smart Spending (cover, St. Augustine)
Jax4Kids (cover)
Mayport Mirror, Jax Air News, Kingsbay Periscope
In park posters, flyers, banners, 10,000 guide maps, Holiday Cards
(flyers also distr. Through FOP and Visit Jax)
80,000 rack cards distributed and Visit Jacksonville Rack Cards (CVB)
-
Electronic Media
Channel 4, WJXT & WEJZ
Over 3,900 electronic media hits via local news coverage, YouTube videos,
ad impressions and radio spots
Email Blasts to distribution list of 39,000
Total Media Coverage: Approximately 3,265 media hits

11. November 22, 2013 – January 12, 2014
WinterFEST Sponsors of 2013
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Adventure Landing
Visit Jacksonville
Mint Magazine
Money Pages
Cataloochee Ski Area – Maggie Valley, NC
Rockaway Garden Center
Duval Paint
Brumos
Tom Bush BMW
Sunrise Surf Shop
Gergory Paul’s
In the Garden @ Casa Bella Village
Tacolu
Smart Spending
Bruster’s Real Ice Cream
Advantage Signs
Sydney Cardels
33 Star
JOI
Beach Marine

12. Integrated Marketing

14. Title Sponsorship
See your name on Ice…
BENEFITS for Title Sponsor
•
•
•
•
•
•
•
•
•
•
•
•
•
Presenting Rights of WinterFEST
Billboard Advertising throughout the City
Company full-color logo prominently displayed on ice on center of rink using a Gobo and Leko Lighting
Name inclusion and logo in multi-media and multi-market advertising campaign and collateral
Onsite promotional signage
Websites (Adventure Landing Site and WinterFEST site)
Name and logo inclusion on rack cards distributed to area hotels
Radio campaign
Direct Mail Campaign (MINT & Money Pages Magazines – 1.6 million impressions, 500,000 households)
Facebook, Twitter and Instagram Campaign (over 22,000 followers daily)
Multiple email blast inclusions to 50,000+ opt-in subscribers
200 Admission Tickets – great for corporate gifts ($2000 Value)
Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating session for up to 300 guests
for a company party (does not include food, but catering is available) – must be scheduled in advance ($3500 Value)
• Logo on WinterFEST Onsite Guide/Map
INVESTMENT $20,000

15. Silver Sponsorship
Limited to 2 Companies
BENEFITS
•
•
•
•
•
•
•
•
•
•
Two panels of advertising space around the ice skating rink ($1000 value)
Name inclusion in multi-media and multi-market advertising campaign and collateral
Onsite promotional signage
Website (over 48,000 visitors on Adventure Landing Site)
Social Media Campaign (22k plus fans on Facebook, we are also on Instagram and Twitter)
Name and logo inclusion on rack cards distributed to area hotels
Radio campaign
Print Mail Campaign (MINT & Money Pages Magazines – 1.6 million impressions)
Multiple email blast inclusions to 50,000+ opt-in subscribers
Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free skating session for up to 100 guests
for a company party (does not include food, but catering is available) – must be scheduled in advance ($1500 Value)
• Medium ad space in WinterFEST Onsite Guide
• First choice for WinterFEST 2014 Silver Sponsorship initiatives
INVESTMENT $5,000

16. Ice Slide Sponsorship
Limited to 1 Company
BENEFITS
•
•
•
•
•
•
•
•
•
•
•
•
Large banner displayed on side of Ice Slide featuring sponsor logo ($1,500 value)
Name inclusion in multi-media and multi-market advertising campaign and collateral
Onsite promotional signage
Websites (over 48,000 visitors)
Social Media (Facebook – over 22,000 fans/ Twitter/Instagram
Name and logo inclusion on rack cards distributed to area hotels
Radio campaign
Print Mail Campaign (MINT & Money Pages Magazines – 1.6 million impressions
Multiple email blast inclusions to 50,000+ opt-in subscribers
25 Admission Tickets
50 (3-Slide) Ice Slide Admission tickets
Exclusive use of outdoor pavilion on designated, pre-determined day or night plus a free
skating session for up to 100 guests for a company party (does not include food, but
catering is available) – must be scheduled in advance ($1500 Value)
• Medium ad space in WinterFEST Onsite Guide
• First choice for WinterFEST 2014 Ice Slide Sponsorship
INVESTMENT $7,500

17. Holo-Specs Light Glasses with
Redeemable Coupons
Make your sponsorship last after
they leave the park!
BENEFITS
• 10,000 Holo-Specs Glasses ordered for Christmas Light Show
• These specs instantly transform Christmas lights or any point of light into magical
messages. People of all ages have witnessed this mysterious phenomenon. With 6
festive designs.
• Specs come with one or two perforated coupons/ or just company information
• Your company name listed on the WinterFEST website (www.jaxwinterfest.com) –
this website is linked directly to the Adventure Landing website which typically
receives up to 48,000 visitors 20 Ice Skating Admission & Skate Rental Tickets –
Perfect for employee gifts or group outings!
• 20 Ice Slide Admission Tickets
• Business name listed in WinterFEST Visitor’s Onsite Guide
• Social Media Campaign (Facebook – over 22,000 fans)
INVESTMENT $2,500
Warm Up Their Hearts!

18. “Own a Weekend”
Sponsorships
Limited to Available Weekends
Your company can set up a display booth and sample and/or showcase your
products and services to a large captive audience during any Friday afternoon –
Sunday evening.
Receive sponsor recognition on Front Entrance Marquee
Weekend sponsors also receive 20 complimentary Ice Skating Admission Tickets
which make great gifts! ($200 Value)
Limited to one sponsor per weekend. First come, first serve!
INVESTMENT $2,000
AVAILABLE OPPORTUNITIES
- Opening Weekend
- Thanksgiving Weekend
- 3 December Pre-Christmas Weekends
- Christmas Weekend
- New Year’s Eve Weekend

19. Wristband Sponsorship
Make your sponsorship last after
they leave the park!
1-Inch Ticket Stub Wristbands are made of durable
material. These ticket stub wristbands have a
detachable ticket stub. The detachable stubs are often
used for redemption coupons.
Wristbands will be worn by all ice skating participants.
BENEFITS
• Logo and message on a minimum of 25,000
wristbands and opportunity to include special offer
on ticket stub.
• In addition: 1 rink wall sign)
• In addition: 20 Ice Skating Admission Tickets
INVESTMENT $2,500
Warm Up Their Hearts!

20. Storefront Window Sponsorship
Have a 2nd Storefront at the beach courtesy of WinterFEST
Where 35,000 people pass by your
Storefront nestled in an Alpine Snow Village!
Your business can have a 2nd Storefront!
1-Inch Ticket Stub Wristbands are made of durable material.
These ticket stub wristbands have a detachable ticket stub.
The detachable stubs are often used for redemption coupons.
Wristbands will be worn by all ice skating participants.
BENEFITS
•
•
•
•
•
•
Over 35,000 visitors passing by storefront windows
Nightly snowfalls in the village to attract crowds
Across from Santa’s Workshop with Kodak moments
Post of your window on Facebook and Instagram
22k followers on FB)
In addition: 1 rink wall sign In addition: 10 Ice Skating
Admission Tickets
INVESTMENT $1,000.00
Warm Up Their Hearts!

21. Rink Wall Dasherboard Sponsorships
(panels around the rink)
Your logo will be displayed along
the 3-foot tall wall that surrounds
WinterFEST
BENEFITS
• 6 ½ Weeks of exposure to an estimated 35,000 potential visitors
• Logo prominently displayed around rink on 4’ x 2.5’ durable, vinyl, adhesive banner
• Your company name listed on the WinterFEST website (www.jaxwinterfest.com) –
this website is linked directly to the Adventure Landing website which typically
receives up to 48,000 visitors 10 Ice Skating Admission Tickets – Great for holiday
gifts! ($100 Value)
• Business name listed in WinterFEST Onsite Guide
• First choice for a space on the Rink Wall in 2013
INVESTMENT $500
Make Them Look!