Edwin Lee, VP Strategic Accounts, MediaMath presented at the iMedia Brand Summit, September 2014. His presentation is titled "Reengineering Omni-Channel Marketing to Drive Revenue."

1. Reengineering Omni-Channel
Marketing to Drive v
Revenue
Edwin Lee, VP Client Expansion, MediaMath
iMedia Brand Summit, Tuesday September 9th, 2014

2. @DWIN1 @MEDIAMATH
The Multi-Device World

3. Globally, digital media consumption
now accounts for 57% of daily media time
Online PC Online Mobile TV Print Radio Games Console
42%
12%
5%
11%
23%
7%
10.7 hours of MEDIA TIME per day
Online TV Online News Micro-Blogging
Other Online Radio Social Networking
Blogging
9%
10%
12%
24%
9%
27%
9%
5.6 hours of DIGITAL TIME per day
Source: GlobalWebIndex: Digital 2013 –
A Global Analysis of How Consumers Spend Their Media Time, Q4 2012

4. Display
Publishers x Networks
Video
Partners x
Mobile/
Social x
160 Decisions/week (1 FTE)
Traditional VS Programmatic Media Buying
840 Billion Decisions/week (1FTE)
(5,250,000,000 times MORE decisions)
Search
Partners
=
Advertisers
Billion impressions/day
(Multivariate Decisions)
x Days (1 week)
=
=
Source: Lorem Ipsum
x
x

5. @DWIN1 @MEDIAMATH
The Programmatic Opportunity

6. @DWIN1 @MEDIAMATH
The Struggle is Real. Or is it?
[ ] Attributing credit to the most effective marketing channels
[ ] Leveraging and activating all data sets to produce actionable
consumer insights
[ ] Sequencing messages – when and what is the customer seeing
on any given channel or device and at what point in their
customer journey to drive the most effective engagement and
ultimately ROI.

7. @DWIN1 @MEDIAMATH
Think Multiple Channels -
Give Credit Where Credit is Due

8. @DWIN1 @MEDIAMATH
   
Siloed Data is Sad Data

9. @DWIN1 @MEDIAMATH
Sequential Messaging

10. @DWIN1 @MEDIAMATH
Don’t Abandon Ship, Hope is Not Lost
[ ] Measuring the partial contribution of each marketing touch
point and their inter-dependence that lead to a conversion
across all the channels of a media buy
[ ] Generating consumer-level insights
through the activation of data
[ ] Sequential messaging across channels and devices to increase
brand affinity and awareness

11. Understanding the Path to Conversation
26% of the brand’s display efforts
were providing a closing
opportunity for Search.
Full Life
Cycle
Brand
Direct
@DWIN1 @MEDIAMATH

12. Business and Media Analytics -
Better Together
Success
Leveraging advanced attribution data
at every bid decision, the client saw a
21% increase in ROAS
@DWIN1 @MEDIAMATH

13. Disjointed Devices and Messages
Dynamic creative and being able to
message match is something that
will continue to grow. And that’s
something that’s good for the
consumer and for the advertiser.
Employing sequential messaging
produced a 15% cross-sell rate to
existing customers and a 96%
increase in awareness of the product.
- Insurance Marketer
@DWIN1 @MEDIAMATH

14. @DWIN1 @MEDIAMATH
The Age of Automation

15. The Power of the OS

17. Thank You!
elee@mediamath.com
facebook.com/mediamath
@mediamath @dwin1