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TNS Baltic media overview 2011

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TNS Baltic media overview 2011

  1. 1. Baltic Media Overview 2011 Baltic Media Overview ©TNS 2012
  2. 2. Contents1TV Audience Survey 32National Readership Survey 143Radio Audience Survey 204Internet Audience Survey 295Media Advertising 32 TNS Charts pack ©TNS 2012 2
  3. 3. 1TV Audience Survey Baltic Media Overview, 2011 ©TNS 2012 3
  4. 4. TV Channels‘ Daily Reach, % Estonia % 10%20%30%40%50% Kanal2 38 ETV 36 TV 3 35 PBK 20 ETV 2 19 Kanal 11 15 TV 6 15 3+ 12 Ren TV Estonia 12 RTR Planeta Baltic 12 NTV Mir 12 Fox Life 6 Sony Entertainment TV 6 Kanal 12 5 Video/DVD 5 Fox Crime 5 National Geographics 4 Seitse 3 Other Channels 45*Channel RTR Planeta Baltija (Latvia) measured from February 11, 2011** Channel TV8 (Lithuania) measured from November 7, 2011*** Channel NTV Mir (Lithuania) measured from December 9, 2011Source: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+);Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+);Estonia: TAM Survey, 2011; 01.01.2011-31.12.2011; N=604 (aged 4+). Baltic Media Overview, 2011 ©TNS 2012 4
  5. 5. TV Channels‘ Weekly Reach, % Lithuania Latvia Estonia % 20% 40% 60% 80% % 20% 40% 60% 80% % 20% 40% 60% 80% TV3 74 Kanal2 63 TV3 64 LNK 71 ETV 62 LTV LNT 64 64 TV 3 62 BTV 58 LTV1 55 ETV 2 49 Lietuvos rytas TV 46 TV 6 40 LTV7 54 TV6 40 Kanal 11 39 TV1 38 PBK 52 PBK 35 PBK 24 3+ 28 3+ 52 LTV2 22 Ren TV Estonia 27 REN TV Baltija 20 REN Baltija 44 RTR Planeta Baltic 24 RTR Planeta 16 TV5 43 NTV Mir 24 Liuks! 15 RTR Planeta Baltija* 42 Fox Life 19 Info TV 13 Sony Entertainment TV 18 Sport1 11 NTV Mir Latvija 39 National Geographics 16 Video & DVD 8 TV6 37 Kanal 12 15 MTV Europe 7 1BM 18 Fox Crime 15Viasat Sport Baltic 6 TV8** Video/DVD 14 2 Video & DVD 12 NTV Mir*** Seitse 13 2 Other Channels Other Channels 78 Other Channels 78 67*Channel RTR Planeta Baltija measured from February 11, 2011** Channel TV8 (Lithuania) measured from November 7, 2011*** Channel NTV Mir (Lithuania) measured from December 9, 2011Source: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+);Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+);Estonia: TAM Survey, 2011; 01.01.2011-31.12.2011; N=604 (aged 4+) . Baltic Media Overview, 2011 ©TNS 2012 5
  6. 6. TV Share, %*Channel RTR Planeta Baltija measured from February 11, 2011** Channel TV8 (Lithuania)measured from November 7, 2011*** Channel NTV Mir (Lithuania) measured from December 9, 2011Source: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+);Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+);Estonia: TAM Survey, 2011, 01.01.2011-31.12.2011; N=604 (aged 4+). Baltic Media Overview, 2011 ©TNS 2012 6
  7. 7. % 5% 10% 15% 20% 25% 30% 35% 40% 45% 05:00 05:15 05:30 05:45 06:00 06:15 Source: Kantar Media 06:30 06:45 07:00 07:15 07:30 07:45 08:00 08:15©TNS 2012 TV ratings, % 08:30 08:45 09:00 09:15 09:30 Monday - Sunday 09:45 10:00 10:15 10:30 10:45 Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+); 11:00 11:15 11:30 Lithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+); 11:45 12:00 Estonia: TAM Survey, 2011, 01.01.2011-31.12.2011; N=604 (aged 4+). 12:15 12:30 12:45 13:00 Baltic Media Overview, 2011 13:15 13:30 13:45 14:00 14:15 14:30 14:45 15:00 Lithuania 15:15 15:30 15:45 16:00 16:15 16:30 16:45 17:00 17:15 Latvia 17:30 17:45 18:00 18:15 18:30 18:45 19:00 19:15 19:30 19:45 20:00 Estonia 20:15 20:30 20:45 21:00 21:15 21:30 21:45 22:00 22:15 22:30 22:45 23:00 23:15 23:30 23:45 24:00 24:15 24:30 24:45 25:00 25:15 25:30 25:45 26:00 26:15 26:30 26:45 27:00 27:15 27:30 27:45 28:00 28:15 28:30 28:45 7
  8. 8. % 5% 10% 15% 20% 25% 30% 35% 40% 45% 05:00 05:15 05:30 05:45 06:00 06:15 Source: Kantar Media 06:30 06:45 07:00 07:15 07:30 07:45 08:00 08:15©TNS 2012 08:30 TV ratings, % 08:45 09:00 09:15 Monday - Friday 09:30 09:45 10:00 10:15 10:30 10:45 Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+); 11:00 11:15 11:30 11:45 Lithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+); 12:00 Estonia: TAM Survey, 2011, 01.01.2011-31.12.2011; N=604 (aged 4+). 12:15 12:30 12:45 13:00 Baltic Media Overview, 2011 13:15 13:30 13:45 14:00 14:15 14:30 14:45 15:00 Lithuania 15:15 15:30 15:45 16:00 16:15 16:30 16:45 17:00 17:15 17:30 Latvia 17:45 18:00 18:15 18:30 18:45 19:00 19:15 19:30 19:45 20:00 Estonia 20:15 20:30 20:45 21:00 21:15 21:30 21:45 22:00 22:15 22:30 22:45 23:00 23:15 23:30 23:45 24:00 24:15 24:30 24:45 25:00 25:15 25:30 25:45 26:00 26:15 26:30 26:45 27:00 27:15 27:30 27:45 28:00 28:15 28:30 28:45 8
  9. 9. % 5% 10% 15% 20% 25% 30% 35% 40% 45% 05:00 05:15 05:30 05:45 06:00 06:15 Source: Kantar Media 06:30 06:45 07:00 07:15 07:30 07:45 08:00 08:15©TNS 2012 08:30 TV ratings, % 08:45 09:00 09:15 09:30 09:45 10:00 Saturday - Sunday 10:15 10:30 10:45 Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+); 11:00 11:15 11:30 11:45 Lithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+); 12:00 Estonia: TAM Survey, 2011, 01.01.2011-31.12.2011; N=604 (aged 4+). 12:15 12:30 12:45 13:00 Baltic Media Overview, 2011 13:15 13:30 13:45 14:00 14:15 14:30 14:45 15:00 Lithuania 15:15 15:30 15:45 16:00 16:15 16:30 16:45 17:00 17:15 17:30 Latvia 17:45 18:00 18:15 18:30 18:45 19:00 19:15 19:30 19:45 20:00 Estonia 20:15 20:30 20:45 21:00 21:15 21:30 21:45 22:00 22:15 22:30 22:45 23:00 23:15 23:30 23:45 24:00 24:15 24:30 24:45 25:00 25:15 25:30 25:45 26:00 26:15 26:30 26:45 27:00 27:15 27:30 27:45 28:00 28:15 28:30 28:45 9
  10. 10. Daily Viewing Time, min. Among all inhabitants Among TV viewersSource: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+);Latvia: TAM Survey, 2011 3.01.2011-01.01.2012; (aged 4+);Estonia: TAM Survey, 2011, 01.01.2011-31.12.2011; N=604 (aged 4+). Baltic Media Overview, 2011 ©TNS 2012 10
  11. 11. TOP TV ProgrammesLithuania Progamme Title Channel Genre Rtg% Rtg000 1 EUROBASKET/LITHUANIA-MACEDONIA TV3 SPORT 26,3 841,2 2 EUROBASKET/LITHUANIA-FRANCE TV3 SPORT 25,5 813,4 3 EUROBASKET/LITHUANIA-GERMANY TV3 SPORT 24,9 794,0 4 EUROBASKET/LITHUANIA-SERBIA TV3 SPORT 24,4 779,3 5 EUROBASKET/SPAIN-LITHUANIA TV3 SPORT 21,6 688,8 6 EUROBASKET/POLAND-LITHUANIA TV3 SPORT 21,4 682,8 7 EUROBASKET/LITHUANIA-TURKEY TV3 SPORT 20,7 662,4 8 EUROBASKET/GREAT BRITAIN-LITHUANIA TV3 SPORT 20,4 652,9 9 EUROBASKET/LITHUANIA-PORTUGAL TV3 SPORT 19,6 625,9 10 LIETUVOS TALENTAI 2010. FINAL TV3 ENTERTAINMENT 17,6 561,7 11 EUROVISION SONG CONTEST 2011. FINAL LTV MUSIC 16,6 529,2 12 MOTERYS MELUOJA GERIAU 4 TV3 SERIES 16,5 526,7 13 EUROBASKET/GREECE-LITHUANIA TV3 SPORT 15,8 506,1 14 EUROBASKET.FINAL/SPAIN-FRANCE TV3 SPORT 14,9 476,7 15 AUKSINIAI SVOGŪNAI 2011 TV3 ENTERTAINMENT 14,4 460,8 16 DVIRAČIO ŽVAIGŽDĖ 2011 LNK ENTERTAINMENT 14,0 447,0 17 THE PACIFIER TV3 MOVIE 13,4 428,1 18 LIETUVOS TALENTAI 2010 TV3 ENTERTAINMENT 13,4 426,9 19 FRIENDLY BASKETBALL MATCH/SPAIN-LITHUANIA TV3 SPORT 13,3 426,4 20 HOME ALONE TV3 MOVIE 13,3 426,0Source: Kantar MediaLithuania: TAM Survey, 01.01.2011-31.12.2011; N=1050 (aged 4+). Baltic Media Overview, 2011 ©TNS 2012 11
  12. 12. TOP TV ProgrammesLatvia Progamme Title Channel Genre Rtg% Rtg000 1 SVĒTKU UGU OŠANA LNT SHOWS, VARIETY, HUMOUR, SATIRE 17,7 362,1 2 LATVIJAS VALSTS PREZIDENTA A.BĒRZI A APSVEIKUMS JAUNAJĀ GADĀ LNT PARLIAMENTARY BROADCASTING 15,7 322,1 3 MINISTRU PREZIDENTA VALDA DOMBROVSKA UZRUNA GADU MIJĀ LNT PARLIAMENTARY BROADCASTING 14,0 287,6 4 ICEHOCK. W. CHMP. LATVIA - FINLAND TV3 SPORTS EVENTS 13,4 279,3 5 THE COUNT OF MONTE CRISTO LNT MOVIES 13,3 272,4 6 VALSTS PREZIDENTA VALDA ZATLERA UZRUNA LATVIJAS TAUTAI LTV1 PARLIAMENTARY BROADCASTING 13,0 270,7 7 LATVIJAS LEPNUMS 2011 TV3 SHOWS, VARIETY, HUMOUR, SATIRE 12,7 259,4 8 EUROVISION SONG CONTEST 2011. FINAL OF NATIONAL SELECTION LTV1 MODERN MUSIC CONCERT 12,4 259,9 9 ICEHOCK. W. CHMP. LATVIA - DENMARK TV3 SPORTS EVENTS 12,4 258,9 10 SKAISTĀKIE MIRK I, KO MĀRTI Š DĀVĀJA MUMS! LNT TELEFILMS 12,2 255,2 11 HOME ALONE TV3 MOVIES 12,2 250,1 12 RĪGAS MĒRA N.UŠAKOVA APSVEIKUMS JAUNAJĀ GADĀ LNT PARLIAMENTARY BROADCASTING 12,0 246,1 13 LATVIJAS VALSTS HIMNA PBK MODERN MUSIC CONCERT 11,5 236,4 14 RAIMONDS PAULS. ILGAIS CE Š TELEVĪZIJĀ LTV1 MODERN MUSIC CONCERT 11,3 237,6 15 UGUNSGRĒKS 5 TV3 SERIALS 11,3 236,2 16 ICEHOCK. W. CHMP. LATVIA - THE CZECH REPUBLIC TV3 SPORTS EVENTS 11,3 235,8 17 LATVIJAS VALSTS PREZIDENTA A.BĒRZI A APSVEIKUMS JAUNAJĀ GADĀ PBK PARLIAMENTARY BROADCASTING 11,2 229,3 18 PANORĀMA. IZVĒLIES NĀKOTNI LTV1 PARTY POLITICAL BROADCASTING 11,1 226,9 LATVIJAS VALSTS EKSPREZIDENTA V.ZATLERA APSVEIKUMS JAUNAJĀ 19 LNT PARLIAMENTARY BROADCASTING 10,9 224,3 GADĀ 20 KRIEVIJAS FEDER. PREZIDENTA D.MEDVEDEVA JAUNGADA APSVEIKUMS PBK PARLIAMENTARY BROADCASTING 10,9 222,7Source: Kantar MediaLatvia: TAM Survey 2011 3.01.2011-01.01.2012; (aged 4+). Baltic Media Overview, 2011 ©TNS 2012 12
  13. 13. TOP TV ProgrammesEstonia Progamme Title Channel Genre Rtg% Rtg000 1 EUROVISIOONI LAULUVÕISTLUS 2011 FINAAL ETV CULTURE AND MUSIC 351 27,5 2 EESTI LAUL 2011 FINAAL ETV CULTURE AND MUSIC 296 23,2 3 TANTSUD TÄHTEDEGA Kanal2 ENTERTAINMENT 293 22,9 4 EUROVISIOONI LAULUVÕISTLUS 2011 2.POOLFINAAL ETV CULTURE AND MUSIC 291 22,8 5 EESTI VABARIIK 93. PRESIDENDI VASTUVÕTT ETV CURRENT AFFAIRS 283 22,1 6 EESTI VABARIIK 93. KAITSEJÕUDUDE PARAAD ETV CURRENT AFFAIRS 257 20,1 7 EDEKABEL ETV ENTERTAINMENT 256 20 8 TUJURIKKUJA ETV ENTERTAINMENT 238 18,6 9 EESTI LAUL 2011:2.POOLFINAAL ETV CULTURE AND MUSIC 233 18,2 10 EESTI EDUKAIMAD EUROLAULUD ETV CULTURE AND MUSIC 226 17,7 11 PILVEDE ALL Kanal2 SERIAL,SERIES, SITCOM 223 17,4 12 EESTI VABARIIK 93. PIDULIK KONTSERT ETV CULTURE AND MUSIC 217 17 13 KOLM ÕDE EHK KILLER TSHIKID ETV ENTERTAINMENT 214 16,7 14 EESTI LAUL 2011:1.POOLFINAAL ETV CULTURE AND MUSIC 208 16,3 15 ÕNNE 13 ETV SERIAL,SERIES, SITCOM 198 15,5 16 PEALTNÄGIJA ETV ENTERTAINMENT 197 15,4 17 JALGPALLI EMI VALIKMÄNG. EESTI - IIRIMAA ETV SPORTS 188 14,7 18 MEIE LUGU-PILVEDE ALL Kanal2 ENTERTAINMENT 184 14,4 19 EUROVISIOONI LAULUVÕISTLUS 2011 1.POOLFINAAL ETV CULTURE AND MUSIC 182 14,3 20 SUUSATAMISE MK, OTEPÄÄ M15 ETV SPORTS 179 14Source: Kantar MediaEstonia: TAM Survey 2011; 01.01.2011-31.12.2011; N=604 (aged 4+). Baltic Media Overview, 2011 ©TNS 2012 13
  14. 14. 2National Readership Survey Baltic Media Overview, 2011 ©TNS 2012 14
  15. 15. Readership Rates Among Residents aged 15-74 Cover, % - percent or average number of people who have read or looked over one issue of edition. Cover max, % - percent or total number of people who had chance to read or look over one issue of edition.Source: Kantar MediaLithuania: TNS LT, National Readership Survey, 2011 (29.11.2010 – 20.11.2011), N=6 686 (aged 15-74);Latvia: TNS Latvia, National Readership Survey, 2011 (01.11.2010-30.10.2011), N=12 687 (aged 15-74);Estonia: TNS Emor, National Readership Survey, 2011 (10.2011-12.2011), N=3 017 (aged 15-74). Baltic Media Overview, 2011 ©TNS 2012 15
  16. 16. Readership Rates by Gender and Age Cover, % - percent or average number of people who have read or looked over one issue of edition. Cover max, % - percent or total number of people who had chance to read or look over one issue of edition.Source: Kantar MediaLithuania: TNS LT, National Readership Survey, 2011 (29.11.2010 – 20.11.2011), N=6 686 (aged 15-74);Latvia: TNS Latvia, National Readership Survey, 2011 (01.11.2010-30.10.2011), N=12 687 (aged 15-74);Estonia: TNS Emor, National Readership Survey, 2011 (10.2011-12.2011), N=3 017 (aged 15-74). Baltic Media Overview, 2011 ©TNS 2012 16
  17. 17. TOP 20 TitlesLithuania Latvia Estonia Title Periodicity Cover,% Title Periodicity Cover,% Title Periodicity Cover,% Žmonės WM 15,7 Ieva WM 13,1 Postimees DN 18,5 Lietuvos rytas DN 14,3 Privātā Dzīve WM 11,5 Õhtuleht DN 14,7 TV antena SUP 12,6 MK Latvija (rus) WN 9,2 Arter (postimees) SUP 11,1 Vakaro žinios DN 12,5 TV-Programma (rus) WN 9 Maaleht WN 11 Savaitė WM 10,2 Kas Jauns WM 8,4 Eesti ekspress WN 8,9 15 minučių WN 9,2 Ievas Stāsti BW 8 Hooaeg MM 8,7 Gyvenimo būdas SUP 5,7 Ilustrētā Zinātne MM 7,2 Targu talita (maaleht) SUP 7,8 Ji WM 5,2 Rīgas Santīms AN 7 Linnaleht (eesti keeles) WN 7,6 Ekspress nedelia WM 5,1 Ievas Virtuve MM 6,6 Kodu&aed MM 7,5 Respublika DN 4,6 Teleprogramma s dadei Kroonika WM 7,2 Mišei (rus) WN 6,6 Stilius SUP 4,6 Stolitsa WN 6,9 Vesti Segod a (rus) DN 6,2 Panelė MM 4,2 Metsaleht (maaleht) SUP 6,8 Diena DN 6,1 Kauno diena DN 3,5 Eesti päevaleht DN 6,7 Ievas Māja BW 6 TV Publika SUP 3,1 Naisteleht WM 6,6 Latvijas Avīze DN 6 Moteris MM 3 Tera (maaleht) SUP 6 Subbota (rus) WN 5,8 DN - Daily newspaper WM - Weekly magazine WN - Weekly newspaper MM - Monthly magazine BW - Bi-weekly magazine AN - Advertising newspaper SUP - Newspaper Supplement (weekly)Source: Kantar MediaLithuania: TNS LT, National Readership Survey, 2011 (29.11.2010 – 20.11.2011), N=6 686 (aged 15-74);Latvia: TNS Latvia, National Readership Survey, 2011 (01.11.2010-30.10.2011), N=12 687 (aged 15-74);Estonia: TNS Emor, National Readership Survey, 2011 (10.2011-12.2011), N=3 017 (aged 15-74). Baltic Media Overview, 2011 ©TNS 2012 17
  18. 18. TOP 20 Titles among 15-74 MaleLithuania Latvia Estonia Title Periodicity Cover,% Title Periodicity Cover,% Title Periodicity Cover,%Vakaro žinios DN 13,7 Privātā Dzīve WM 8,2 Postimees DN 16,7Lietuvos rytas DN 13,2 TV-Programma (rus) WN 8,2 Õhtuleht DN 13,4TV antena SUP 12,2 MK Latvija (rus) WN 7,5 Arter (postimees) SUP 9,3Žmonės WM 9,1 Ilustrētā Zinātne MM 7,2 Maaleht WN 8,815 minučių WN 9 Teleprogramma s dadei Tehnikamaailm MM 8,7Savaitė WM 8,5 Mišei (rus) WN 6,8 Eesti ekspress WN 8,2Ekspress nedelia WM 4,6 Vesti Segod a (rus) DN 6,1 Eesti päevaleht DN 6,2Respublika DN 4,6 Kas Jauns WM 6,1 Stolitsa WN 6Gyvenimo būdas SUP 4,3 Rīgas Santīms AN 6 Linnaleht (eesti keeles) WN 5,9TV Publika SUP 3,3 Latvijas Avīze DN 6 Metsaleht (maaleht) SUP 5,3Šiaulių kraštas DN 3 Ieva WM 6 Gorod WN 5,3Kauno diena DN 3 Ilustrētā Pasaules Vēsture MM 5,7 Postimees vene keeles DN 5,2Computer Bild (lt.k.) MM 2,4 Subbota (rus) WN 5,6 Targu talita (maaleht) SUP 5,2Stilius SUP 2,2 Diena DN 5,5 Mk-estonija WN 5Valstiečių laikraštis WN 2,1 Vesti (rus) WN 5,2 Kroonika WM 4,9 Klubs MM 4,9 DN - Daily newspaper WM - Weekly magazine WN - Weekly newspaper MM - Monthly magazine BW - Bi-weekly magazine AN - Advertising newspaper SUP - Newspaper Supplement (weekly)Source: Kantar MediaLithuania: TNS LT, National Readership Survey, 2011 (29.11.2010 – 20.11.2011), N=6 686 (aged 15-74);Latvia: TNS Latvia, National Readership Survey, 2011 (01.11.2010-30.10.2011), N=12 687 (aged 15-74);Estonia: TNS Emor, National Readership Survey, 2011 (10.2011-12.2011), N=3 017 (aged 15-74). Baltic Media Overview, 2011 ©TNS 2012 18
  19. 19. TOP 20 Titles among 15-74 Female Lithuania Latvia EstoniaTitle Periodicity Cover,% Title Periodicity Cover,% Title Periodicity Cover,%Žmonės WM 21,5 Ieva WM 19,5 Postimees DN 20,1Lietuvos rytas DN 15,2 Privātā Dzīve WM 14,5 Õhtuleht DN 15,9TV antena SUP 13,1 Ievas Stāsti BW 12,1 Maaleht WN 13Savaitė WM 11,8 MK Latvija (rus) WN 10,7 Arter (postimees) SUP 12,7Vakaro žinios DN 11,4 Ievas Virtuve MM 10,6 Hooaeg MM 12,215 minučių WN 9,3 Kas Jauns WM 10,5 Naisteleht WM 10,7Ji WM 8,7 TV-Programma (rus) WN 9,7 Kodu&aed MM 10,3Gyvenimo būdas SUP 7,1 Ievas Māja BW 9,2 Targu talita (maaleht) SUP 10,1Panelė MM 6,9 Ievas Veselība BW 8,8 Eesti ekspress WN 9,5Stilius SUP 6,7 Santa MM 8,1 Kroonika WM 9,2Ekspress nedelia WM 5,5 Rīgas Santīms AN 7,8 Linnaleht (eesti keeles) WN 9,1Moters savaitgalis WM 5,2 Ilustrētā Zinātne MM 7,3 Naised WN 8,6Moteris MM 5,2 Diena DN 6,7 Naistelehe nipiraamat WM 8,4Laima MM 4,8 Cosmopolitan MM 6,7 Eesti naine WM 8,1Respublika DN 4,6 7 sekretov (rus) WN 6,5 Metsaleht (maaleht) SUP 8 DN - Daily newspaper WM - Weekly magazine WN - Weekly newspaper MM - Monthly magazine BW - Bi-weekly magazine AN - Advertising newspaper SUP - Newspaper Supplement (weekly) Source: Kantar Media Lithuania: TNS LT, National Readership Survey, 2011 (29.11.2010 – 20.11.2011), N=6 686 (aged 15-74); Latvia: TNS Latvia, National Readership Survey, 2011 (01.11.2010-30.10.2011), N=12 687 (aged 15-74); Estonia: TNS Emor, National Readership Survey, 2011 (10.2011-12.2011), N=3 017 (aged 15-74). Baltic Media Overview, 2011 ©TNS 2012 19
  20. 20. 3Radio Audience Survey TNS Presentation Title ©TNS 2012 20
  21. 21. Radio Station‘s Daily Reach, %Source: Kantar MediaLithuania: TNS LT, Radio Audience Survey, 2011 (28.02.2011 – 29.05.2011 and 29.08.2011 – 27.11.2011), N=5 345 (aged 12-74);Latvia: TNS Latvia, Radio Audience Survey, 2011 Autumn (08.08.2011 - 30.10.2011), N=2 080;Estonia: TNS Emor, Radio Audience Survey, 2011 Autumn – (31.08.2011 – 29.11.2011), N=3 281. Baltic Media Overview, 2011 ©TNS 2012 21
  22. 22. Radio Station‘s Weekly Reach, %Source: Kantar MediaLithuania: TNS LT, Radio Audience Survey, 2011 (28.02.2011 – 29.05.2011 and 29.08.2011 – 27.11.2011), N=5 345 (aged 12-74);Latvia: TNS Latvia, Radio Audience Survey, 2011 Autumn (08.08.2011 - 30.10.2011), N=2 080;Estonia: TNS Emor, Radio Audience Survey, 2011 Autumn – (31.08.2011 – 29.11.2011), N=3 281. Baltic Media Overview, 2011 ©TNS 2012 22
  23. 23. Radio AQH Share, %Source: Kantar MediaLithuania: TNS LT, Radio Audience Survey, 2011 (28.02.2011 – 29.05.2011 and 29.08.2011 – 27.11.2011), N=5 345 (aged 12-74);Latvia: TNS Latvia, Radio Audience Survey, 2011 Autumn (08.08.2011 - 30.10.2011), N=2 080;Estonia: TNS Emor, Radio Audience Survey, 2011 Autumn – (31.08.2011 – 29.11.2011), N=3 281. Baltic Media Overview, 2011 ©TNS 2012 23
  24. 24. Time Spent Listening Radio* and Average Number of Stations Listened Time Spent Listened Radio per Day Average Number of Stations Listened Lithuania Latvia Estonia 3,09 2,4 3,17*All media except recorded musicSource: Kantar MediaLithuania: TNS LT, Radio Audience Survey, 2011 (28.02.2011 – 29.05.2011 and 29.08.2011 – 27.11.2011), N=5 345 (aged 12-74);Latvia: TNS Latvia, Radio Audience Survey, 2011 Autumn (08.08.2011 - 30.10.2011), N=2 080;Estonia: TNS Emor, Radio Audience Survey, 2011 Autumn – (31.08.2011 – 29.11.2011), N=3 281. Baltic Media Overview, 2011 ©TNS 2012 24
  25. 25. Radio Daily and Weekly reach, %Source: Kantar MediaLithuania: TNS LT, Radio Audience Survey, 2011 (28.02.2011 – 29.05.2011 and 29.08.2011 – 27.11.2011), N=5 345 (aged 12-74);Latvia: TNS Latvia, Radio Audience Survey, 2011 Autumn (08.08.2011 - 30.10.2011), N=2 080;Estonia: TNS Emor, Radio Audience Survey, 2011 Autumn – (31.08.2011 – 29.11.2011), N=3 281. Baltic Media Overview, 2011 ©TNS 2012 25
  26. 26. % 5% 10% 15% 20% 25% 30% 35% 06:00-06:15 06:30-06:45 07:00-07:15 Source: Kantar Media 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15©TNS 2012 09:30-09:45 10:00-10:15 Radio ratings, % 10:30-10:45 Monday – Sunday 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 Baltic Media Overview, 2011 14:30-14:45 15:00-15:15 15:30-15:45 Latvia: TNS Latvia, Radio Audience Survey, 2011 Autumn (08.08.2011 - 30.10.2011), N=2 080; Estonia: TNS Emor, Radio Audience Survey, 2011 Autumn – (31.08.2011 – 29.11.2011), N=3 281. 16:00-16:15 Lithuania 16:30-16:45 17:00-17:15 17:30-17:45 Latvia 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 Lithuania: TNS LT, Radio Audience Survey, 2011 (28.02.2011 – 29.05.2011 and 29.08.2011 – 27.11.2011), N=5 345 (aged 12-74); 20:00-20:15 20:30-20:45 Estonia 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45 00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 26 05:30-05:45

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