More Related Content More from MediaCom Edinburgh (15) Gleam YouTube Talent at Mediacom Engage October 20139. Tutorials & hauls & Vlogs
http://www.youtube.com/user/zoella280390
http://www.youtube.com/user/pixiwoo
http://www.youtube.com/user/pixi2woo
11. Social talent
Talent
YouTube
Twitter
Instagram
Blog
Facebook
Pixiwoo
7m views per
month
500k followers
350k followers
1m impressions
per month
200k likes
Jim Chapman
2.5m views per
month
350k followers
670k followers
0.5m impressions
per month
20k likes
Tanya Burr
5m views per
month
670k followers
800k followers
0.5m impressions
per month
70k likes
Zoella
6m views per
month
730k followers
1m followers
1m impressions
per month
100k likes
Wayne Goss
4m views per
month
190k followers
50k followers
0.5m impressions
per month
30k likes
Ruth Crilly
0.75m views per
month
80k followers
80k followers
0.75m impressions
per month
8k likes
Alfie Deyes
4m views per
month
600k followers
450k followers
n/a
60k likes
Caspar Lee
4.5m views per
month
800k followers
850k followers
n/a
166k likes
Marcus Butler
4.3m views per
month
600k followers
750k followers
n/a
75k likes
12. Gleam channels
•
16 ‘talent’
•
44m views last month
•
12m subscribers (+18% up month
on month – 1.6m a month)
•
3m views yesterday
(top 2 channels do 0.5m a day)
•
200,000 comments a month
•
1m likes a month
14. Efficient audience
•
•
•
•
•
7m views a month
93% Female
54% 18 – 44
Largest UK beauty channel on YouTube
Reach more women in the UK than the combined
circulations of Cosmo, Vogue and Glamour
15. Click through
Tweet from
Pixiwoo
1 tweet from Pixiwoo
delivered 124% more traffic
to site than average traffic
delivered by prime time
weekend ITV2 sponsorship
buffers.
ITV advertising