12. 1
INSIGHT
O2 ‘Think Big’
CSR
2
3
IDEA
GOTHINKBIG
EXECUTION
Editorial +
4
RESULTS
No.10 Support
Commercial
A social media hub and
partnership
between O2
and Bauer Media
16-24s
Second highest
unemployment
Support and
inspiration for young
people seeking work
&
16-24s
Want real
opportunities and
career advice from
trusted people
Features
Opportunities
Tools
Conversations
2,500 + Skills and
experience in first 3
months. Commitment
to bridge skills gap for
46,000 over 3 years
Social enterprise partners:
13.
14. H
OW TO GET THE BEST
WHAT TO DO
MOST IMPORTANTLY
Test, test, test….
That grumble can become a truth
Launch product will change
Identify stakeholders: working
group
Be agile
Weekly conference calls
Invest in a great Project
Manager
16. 2
IDEA
22+ week partnership
1
4
INSIGHT
Value, editorial, pap
er technology, AFP
3 EXECUTION
Creative execution
This morning
partnership
“Window to the
high street”
Front page flash
RESULTS
Increase in driving traffic to
Matalan online sales,
increasing footfall & basket
size
Retail
partnership
with Matalan
stores
Fashion sense TV
Database of 11m matalan
customers
Exclusive subs deal with
Closer & heat
Editorial support
Editorial tweets
Curator for
MATALAN
Kat
Byrne
Future: adding Bauer Radio
to the mix
17.
18. H
OW TO GET THE BEST
WHAT TO DO
MORE IMPORTANTLY
Be clear on individual roles
Trade + PR is aligned
Understand how the
advertiser will measure
success
Contingency budget - don’t
spend it
21. 1
INSIGHT
Increase in dual
screen technology
2
3
IDEA
EXECUTION
Simulcast live programmes on
E4.com and heatworld.com
4
RESULTS
HOLLYOAKS
+
REVENGE
Increase in young
people using
Twitter
Fans, cast
& Unseen footage
Prompting fans to go to
their mobile devices
MIDNIGHT
BEAST
23M
Generating the
most buzz online
+20%
+37%
+23%
22. H
OW TO GET THE BEST
WHAT TO DO
MORE IMPORTANTLY
Spend time on what matters
Right platform – right
audience
Focus on the technology
and the smooth transition
We’re Creatives not IT
Avoid having to pay for extra
talent
Twitter feeds go global