Did you know including a video on your landing page could improve your conversion rate by 86%? There is no question that you need to include video in your content marketing strategy - but what type of video should you focus on? We've identified the 7 most effective videos to include in your content marketing strategy. Take a look and let us know what you think!

1. 7 MUST-HAVE
VIDEOS
GUIDE TO THE
EVERY BUSINESS NEEDS

2. DID YOU KNOW64%
Of users are more
likely to buy a product
online after watching
a video, according to
ComScore
59%
Of executives
would rather watch
video than read text,
according to Forbes
51%
Increase in
subscriber-to-lead
conversion rates
when video is
included, reports
Quicksprout
50xYour Website is
more likely to appear on the 1st page of
a search engine result if it includes video
1.8 Million Words
=
1 minute of video
Invisia
Digital Sherpa

3. COMPANY
OVERVIEW
Show your
audience who
you are and tell
them what
makes your
company great.
No. 1

4. 86%
Increased
conversions
for landing
pages with
VIDEO
WebDAM Solutions

5. Whether it's a voice over driven
video with creative animation or
a hosted B-Roll video showing
your product or service in action,
this video is a strong way
to introduce yourself to
prospects or new customers.
COMPANY
OVERVIEW

6. TALKING
HEAD
Introduce your
company's key
talent and let
them explain
its mission.
No. 2

7. It's always best to err on the
side of human because:
"The Fusiform Facial area makes us pay
attention to faces –
this is an actual brain function
that hard-wires us to use
the human face as a gathering point
for information and believability." -
FORBES

8. Videos increase
consumers' understanding
of a company's product or
service by
74%Digital Sherpa

9. Tapping into top internal
talent will show your
company's dedication to its
customers travels all the
way to the top.
TALKING
HEAD

10. LAUNCH
VIDEO
Give your launch
a big push, build
excitement and
encourage
social sharing
No. 3

11. Videos are shared
12x
more than links & text
posts combined
M Booth & Simply Measured

12. After viewing a video
75%
of users check out a
marketer's website
Entrepreneur.com

13. LAUNCH
VIDEO
It's called a 'launch' for a reason!
Harness the share-ability of video
and catapult your idea, product,
service out into the world and in
front of as many eyes as possible.

14. CUSTOMER
TESTIMONIAL
Let your happy
customers sing
your praise for
you
No. 4

15. 86%
Customer Testimonials
have the highest
effectiveness rating
for content
WebDAM Solutions

16. 70%
of consumers
trust the
opinions of
unknown users
Econsultancy

17. CUSTOMER
TESTIMONIAL
Case studies and customer
testimonials are vital pieces of
the word-of-mouth marketing
puzzle...
Let your prospects "meet"
your happy customer, face-
to-face!

18. ANIMATED
EXPLAINER
Let an
animation tell
a million
words
No. 5

19. Animated explainer
videos increase
conversion rates by
20%Unbounce

20. ANIMATED
EXPLAINERCivilizations have
been sharing
information via
illustrations for
literally thousands
of years.
Tap into this universal
form of communication
and convey your
company's message
with a custom 2D or 3D
animated explainer.

21. PRODUCT
DEMO
A visual
walkthru of
your product
No. 6

22. of executives look for
more information after
seeing a product/service
in a video.
50%
Forbes

23. more likely to purchase a
product after watching a
product video.
85%
Internet Retailer
Viewers are

24. Of Your Online
Visitors Will
Watch A Video
80%
20%
Will Actually
Read Content In
Its Entirety
Digital Sherpa

25. PRODUCT
DEMO
Give the walkthru more
personality and have one of
your company's experts
host the video.

26. SOCIAL
VIDEO
or, the *cringe* Viral
Video
Inspire your
audience to
share your
message
organically
No. 7

27. The 'Social Video' is the savvy
marketer's way of harnessing
the elusive Internet Unicorn -
'The Viral Video'

28. Comedy is the most
popular form of
online video
content among all
viewers at
39%
Burst Media

29. Posts with videos attract
3x
more inbound links than
plain text posts
SeoMOZ

30. or, the *cringe* Viral
Video
We'd love to
work with you.
to get started!
We're producers
AND marketers.
Erin@mediabosstv.com or 508-405-0323
CONTACT US