My slides from Emerce - Digital Marketing Live 2014... About why your users don't like to wait, why this is important for you as a site owner and best practices to align content and speed to create a fast user experience...
29. 0
25
50
75
100
1 2 3 4 5
Slow Average Fast
%ofrespondentsthatratedtheactualwebsitespeed
Design score (1=bad - 5=beautiful)
Perception of good design is inïŹuenced by fast page load times
38. Task completion has positive impact
Always compared to past experiences
Experience vs. surïŹng online....
39. Task completion has positive impact
Slow downs have more impact
Always compared to past experiences
Experience vs. surïŹng online....
40. Sensitive for speciïŹc tasks
Task completion has positive impact
Slow downs have more impact
Always compared to past experiences
Experience vs. surïŹng online....
48. Find a website
Search for a t-shirt
Order a t-shirt
Select size
7
6
5
4
3
2
1
1 2 3 4 5 6 7
Average expectation rating
Averageexperiencerating
Big
opportunity
Study performed by MeasureWorks for M-Commerce Event 2013: http://bit.ly/MW-MCE13
N=150, covering 10 different websites
62. 1
0,3
0 Source: Jakob Nielsen
Instantaneous: I like it!
Interaction: Letâs conversate...
63. 1
0,3
0 Source: Jakob Nielsen
Instantaneous: I like it!
Interaction: Letâs conversate...
64. 1
3
0,3
0 Source: Jakob Nielsen
Instantaneous: I like it!
Interaction: Letâs conversate...
Mmm, shall I click away?
65. 10
1
3
0,3
Instantaneous: I like it!
Interaction: Letâs conversate...
Mmm, shall I click away?
Only if the task/content is relevant
0 Source: Jakob Nielsen
82. Research by Google: http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
83. 34% of all consumers use the device thatâs
closest to them when looking for information
Research by Google: http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
93. N = 50
Q = Flow vs. Intrusive. Can you remember the advertiser/brand?
Telegraaf: Intrusive Nu.nl: Flow Dumpert: Intrusive Flipboard: Flow
94. Telegraaf: Intrusive Nu.nl: Flow Dumpert: Intrusive Flipboard: Flow
Flow Intrusive
If you had to choose? 82% 18%
Do you remember brand? 43% 21%
N = 50
Q = Flow vs. Intrusive. Can you remember the advertiser/brand?
96. The âwaitingâ experience
1. Understand your customer
2. Prioritize content
3. Deliver fast
4. Touch friendly
5. Repeat this for every iteration