This document provides an overview of key concepts for social media and content marketing. It discusses what social media is, statistics on its usage, how digital media is consumed, best practices for effective social media use, the importance of a content strategy, how social media can impact SEO, and common misconceptions about social media. The document aims to explain why businesses should engage in social media and how to properly leverage various social platforms and content to drive results.

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Introduction Slide

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Introduction
• What is social media?
• Why should you care?
• Social media statistics
• How digital media is being consumed
• Effective social media
• Content marketer’s paradox
• Pay to play
• Content Strategy
• SEO
• Social media misconceptions

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What is

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Quiz Slide
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Why Should You Care?

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Why Should You Care?
• Your audience is on social media - you should be, too!
• Be in control of your voice and messaging
• Social media is an extension of your brand’s customer service
• Social media is more than a message forum - it drivesACTUALresults

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Social Media Statistics
• More than 2 billion people are on social media
➡ Facebook, Twitter, Google+, SnapChat, and Instagram
➡ Facebook adds 1/2 million new users every day
• Mobile users constitute half the world’s population
• 90% of companies claim social media is their most popular communications tool

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Digital Media Landscape

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Digital Media Landscape
• Mobile represents 65% of digital media time
• Smartphone users spend 88% of their time in apps
• 92% of U.S. adults own at least one cellphone or smartphone
• Content needs to be quick, engaging, and mobile optimized.

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Effective Social Media
• Highly visual
• Include CTA’s
• Timely and relevant
• Social media rule of thirds
• Focus should be on relationship buildingAND ROI
• Humanizing your brand
• Native advertising

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Mo’ Content Mo’ Problems
• Content marketer’s paradox
• Social media is a busy space
• As more content is posted,
engagement decreases
• The bar for quality content is
rising

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Pay to Play

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Pay to Play
• Facebook and Instagram’s algorithm
• Multiple advertising objectives
• Relatively cost-effective compared to other advertising mediums

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Content Strategy
• Importance of Content Strategy Plans
• Creating the RIGHT content
➡ “@“ mentions, #Hashtags, and tone
➡ Images and video are the most popular
types of brand content for consumers/
buyers
➡ Content supported by images gets 94%
more views

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SEO
• Social media profiles rank in search engines
• Social media channels are search engines, too
• Google+ pages - Knowledge graph
• Google+ reviews
• Pinterest backlinks

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Social Media Misconceptions
• “We should be on all social media channels.”
• “I have a personal Facebook page. Why can’t I do it?”
• “Social media is for Millennials.”
• “The customers in my industry don’t use social media”
• “Why bother? My competitor’s are already dominating in social media.”
• “Social media can’t drive actual leads or conversions for my business.”