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OBE Business Research Methods_Md. Monowar Uddin Talukdar.pdf
OBE Business Research Methods_Md. Monowar Uddin Talukdar.pdf
OBE Business Research Methods_Md. Monowar Uddin Talukdar.pdf
OBE Business Research Methods_Md. Monowar Uddin Talukdar.pdf
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OBE Business Research Methods_Md. Monowar Uddin Talukdar.pdf
OBE Business Research Methods_Md. Monowar Uddin Talukdar.pdf
OBE Business Research Methods_Md. Monowar Uddin Talukdar.pdf
OBE Business Research Methods_Md. Monowar Uddin Talukdar.pdf
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OBE Business Research Methods_Md. Monowar Uddin Talukdar.pdf

  1. Md. Monowar Uddin Talukdar Khwaja Yunus Ali University Khwaja Yunus Ali University School of Business Department of Business Administration Program: Bachelor of Business Administration Course Outline: Business Research Methods Part A: Introduction i) Course code : MGT 302 ii) Course Title : Business Research Methods iii) Course Type : Business Core Courses iv) Level : Bachelor v) Course Facilitator : Md. Monowar Uddin Talukdar vi) Pre-Requisite : STS 201 vii) Credit Value : 03 viii) Contact Hours : 42 ix) Total Marks : 100 1. Course Objective: The course presents an applied and advanced research process using latest research information technology. The course aims at developing among students a research mentality and an understanding of the tools and techniques of business and research. Topics will broadly include: formulation and use of hypotheses, logical reasoning, observation and experimentation; analogy and inference measurement and scaling techniques, test of reliability and validity, steps/ methods followed in business research, design/development of methodology, data collection and processing, and report writing. 2. Course Summary (Course Contents): Introduction to research: Meaning of research; Characteristics of research; Types of research; Steps of a research study Literature review; Importance of literature review; Steps of literature review Formulating research problem: Meaning; Importance of formulating a research problem; Considerations of selecting a research problem; Steps in formulating a research problem; Concept and Indicator; Variables; Types of variables; Measurement scales and its types; Hypothesis; Characteristics of hypothesis; Types of hypothesis; Type I and type II errors Conceptualizing research design: Meaning of research design; Points those should be included in research design; Various types of study design Constructing data collection instrument: Meaning of data collection; Types of data; Various methods of data collection and their advantages and disadvantages; Considerations using secondary data; Validity of a research instrument; Reliability of a research instrument Selecting a sample: Sample and sampling; Some sampling terminology; Various types of sampling; Methods of random sampling; Using random numbers table
  2. Md. Monowar Uddin Talukdar Khwaja Yunus Ali University Writing a research proposal: Meaning of a research proposal; Contents of a research proposal; Structure of a research proposal Collecting of data: Meaning; Types of data; Methods of data collection; Ethics in data collection; Ethical issues regarding to participants, researchers and organization; Stakeholders in research Processing of data: Meaning; Data editing; Data classifying; Data classifying types; Data coding; Tabulation of data; Data analysis; Presenting data; Data presentation using graph Writing a research report: Research writing in general; Referencing; Writing a bibliography; developing an outline; Writing about variable Statistical tools & techniques used in research: T-test; F-test; Z-test; Chi-square test; Correlation analysis; Regression analysis; Analysis of Variance (ANOVA). Role of computer & statistical software in research: Importance and usages of computer in research; SPSS; E-views 3. Course Learning Outcomes: At the end of the course, the student will be able to: CLO Course Learning Outcomes CLO 1 Apply an advanced understanding of business research design options, methodologies and analysis methods (both qualitative and quantitative), including respective terms, definitions and applications to the design, implementation and evaluation of a research project. CLO 2 Distil an identified business problem into a succinct research problem (or problems) and articulate this into a comprehensive research brief for investigation by a research team locally or internationally. CLO 3 Apply a broad understanding of issues specific to undertaking business research across national and international boundaries, including cultural, geographical, language and cost related challenges and respective strategies and approaches that may be employed to solve them to the design, implementation and evaluation of a research project. CLO 4 Recognize, and take account of, the importance of ethical conduct in undertaking research, using different data analysis tools and techniques in implementation and evaluation of a research project. CLO 5 Solve a range of problems in the real field using the techniques covered in this course. CLO 6 Conduct basic statistical analysis of data where needed using SPSS and STATA Mapping of Course Outcomes to Program Outcomes- PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 CLO1 3 3 2 CLO2 1 1 CLO3 1 3 CLO4 2 2 1 3 CLO5 1 2 2 CLO6 3 1 1 3
  3. Md. Monowar Uddin Talukdar Khwaja Yunus Ali University High: 3 , Medium: 2 , Low: 1 Part B: Content of Course 4. Topic to be covered / Content of the course: Topic Specific Outcome (s) Time Frame Suggested activities Teaching Strategy Alignment to CLO Overview of the course - Comprehend the mission and vision of KUAU - Acquire general idea about the course Business Research Methodology Week 01 Students will Give brief introduction about themselves Course outline will be discussing In details Video Presentation Socialized Recitation - Presentation with multimedia CLO 1 Research Methodology: An Introduction -Explain objectives of research, types of research and flow chart of research process. - Identify different terms such as research method, methodology, research and sample design, criteria of good research Week 02 Discussion, Q/A Session Interactive discussion - discussion with multimedia -Whole class Work CLO 1, CLO 2 Formulating research problem - understand the fact of literature review - identify the key importance of literature review - write the steps of literature review - formulate research problem - conceptualize the importance of research problem Week 03 Discussion, quiz test etc Interactive discussion -Lecture discussion with multimedia CLO 1 & 2
  4. Md. Monowar Uddin Talukdar Khwaja Yunus Ali University - stress the considerations of selecting research problem - identify the steps in formulating a research problem - conceptualize the concept and indicator - use variable for research write and identify the types of variable Conceptualizing research design - Conceptualize the fundamental concept of research design. - identify different points in research design - know various types of study design - identify the practical use of study design - differentiate data and information - understand the meaning of data collection - show driftnet types of data Week 04 Discussion, quiz test etc Interactive discussion -Discussion with multimedia CLO 1, 2 & 4 Measurement and scaling techniques - Explain different types of measurement scales with examples Week 5 Discussion, presentation Q/A etc Interactive discussion - discussion With multimedia CLO 1, 2 & 7 Methods of Data Collection -Define data, different types of data and distinguish between them. -Collect data using different methods of data collection. and prepare questionnaire. -Prepare questionnaire to collect primary data Week 6 -Discussion -Problem based exercise -Presentation -Interactive discussion with multimedia CLO 1, 2 & 4
  5. Md. Monowar Uddin Talukdar Khwaja Yunus Ali University Midterm Week 7 Constructing data collection instrument - write data collection methods - show the importance of data collection - identify the drawbacks of data collection - use secondary data - identify the validity of a research instrument - conceptualize the reliability of a research instrument Week 8 -Discussion -Problem based exercise -Presentation Interactive discussion - discussion With multimedia CLO 1, 2 & 4 Selecting a sample - know the selecting a sampling of a research - select the sample and sampling - know some sampling terminology - know the various types of sampling - identify the sampling techniques Week 9 -Discussion -Problem based exercise Interactive Discussion with multimedia CLO 1, 2 & 4 Writing A Research Proposal -show the methods of random sampling - use the random number table - understand the concept of writing research proposal - identify the constraint of research proposal - write a research proposal - identify a structured research proposal know how to write a research Week 10 Guided Discussion Interactive Discussion with multimedia CLO 1, 2 & 4 Collecting Of Data - conceptualize the collection of data - show the different types of data - identify the methods of data collection Week 11 Discussion and practical work Interactive Discussion with multimedia CLO 1, 2 & 4
  6. Md. Monowar Uddin Talukdar Khwaja Yunus Ali University - know the ethics of data collection - identify the ethical issue regarding participant - know the ethical issue of researcher and organization - know who are the stakeholders in research Processing and Analysis of Data: - conceptualize the processing of data - know the concept of data editing - write the data classifying techniques - show the data classifying types - identify the data coding - know about the tabulation of data analyze the data Week12 Discussion, Q/A etc •guided discussion. •Quiz 3 will be taken CLO 5 Presenting data - know how to present data - present data using graph - present data using computer application software Week 13 Practical example Interactive discussion CLO 1, 3 & 5 Writing A Research Report - conceptualize the research writing report - identify general research writing - classify the referencing - show or provide references in a writing - know writing technique of a bibliography Week14 Group Discussion and will give presentation on this topic. Interactive Discussion with multimedia CLO 3 & 5 Role of computer & statistical software in research - use statistical software with different statistical tools Week15 interactive discussion Interactive Discussion with multimedia CLO 6
  7. Md. Monowar Uddin Talukdar Khwaja Yunus Ali University Assignment/Tut orial Class review (Previous classes) END CLASS FOR FINAL To make an overview and problems solves Week16 Assignment/Tutorial making, questions and answers Quiz 4 will be taken Part C: Assessment and Evaluation 5. Assessment Pattern: Quizzes: Altogether 4 quizzes/Class test may be taken during the semester, 2 quizzes/Class will be taken for midterm and 2 quizzes/Class will be taken for final term. Out of these 2 quizzes/Class for each term best 1 quiz will be counted. No makeup quizzes/Class will be taken. Students are strongly recommended not to miss any quizzes/Class. Assignment: The students will have to form a group of maximum 6 members. The topic or case studies will be given as assignment in groups during the class which they have to prepare at home and will submit on or before the due date. No late submission of assignments will be accepted. Students will have to do the presentation on the given topic as assignment. CIE – Continuous Internal Evaluation (30 Marks) Bloom’s Category Marks (Out of 30 ) Tests (10) Assignment and Presentation (10) Quizzes (05) External Participation in Curricular/ Co-Curricular Activities (5) Remember 02 Understand 01 03 Apply 02 05 Analyze 03 05 Evaluate 04 Create 05 SMEE – Semester Mid and Final Examination (70 Marks) Bloom’s Category Test Remember 5 Understand 10 Apply 15 Analyze 15 Evaluate 10 Create 15
  8. Md. Monowar Uddin Talukdar Khwaja Yunus Ali University 6. Evaluation: Grades will be calculated as per the university grading structure and individual student will be evaluated based on the following criteria with respective weights. 1. Quizzes/Class test 10% 2. Group Assignments 10% 3. Class Participation 10% 4. Term Examination 70% Total 100% Part: D Learning Resources 7. Books and Materials: Text Book: SL No. Book Name Authors’ Name Edition Year Publishers 01. Business Research Methods Donald R. Cooper & Pamela S. Schindler 12 Edition 2013 Tata Mcgraw Hill pulications Reference Books and Materials: SL. Book Name Authors’ Name Edition Year Publishers 1. Research Methodology CR Kothary 3rd Edition 2015 New age international publishers 2. Marketing Research Naresh Malhotra and Satyabhushan Dash 6th Edition 2014 Pearson Education Ltd. 3. Business Statistics P. fosrer, Robert A. Stine and Richard p. waterman 6th Edition 2019 Pearson Education Ltd. 4. Business Research Methods Zikmund, Babin Carr and Griffin 8th Edition 2019
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