1. Mayank Goyal
0433475285 - mayankgoyal74@yahoo.com
PROFILE
Result focussed, enthusiastic, quality driven professional with solid managerial experience in Merchandise planning
and Buying – demonstrating consistent achievement of objectives, strong analytical and communication skills,
knowledge of business finance and dedication to organisational goals.
EMPLOYMENT HISTORY
January 2015 – Present – Dick Smith Electronics
Merchandise Planning Manager
Managing and leading a team of Seven Merchandise Planners and Twelve Allocation Analysts, helping them to
develop merchandise planning skills and mentoring to help them get to the next level in planning.
Working on strategies to maximize sales, margin and stock turn by analyzing business activity. Identifying
opportunities to boost profit through assortment strategies.
Key responsibilities include managing the team towards the following objectives in turn managing a turnover of more
than 1 Billion AUD across Australia and New Zealand
1) Financial Planning
a. Managing and developing of annual ,seasonal ,monthly and weekly merchandise plans
b. Develop and communicate comprehensive financial and product strategies
c. Helping Planners to reconcile top-down and bottoms-up class plans to department plans and
forecasts
d. Develop pre-season plans and work with planers to recommend purchase/investment quantities and
develop accurate receipt flow forecasts
e. Manage monthly department level open-to-buy activities in conjunction with planners and buyers
f. Ensure alignment of multiple class plans within the category to department objectives
g. Analyze historic performance and planned strategies to identify areas of opportunity or risk
h. Develop, maintain and update tools, reports, etc to support the needs of the business
i. Provide periodic reporting on business performance
2) Product Planning
a. Partner with Merchants to forecast product / brand sales and profit components
b. Establish and maintain accurate demand forecasts and execute managing / anticipating product
changes, promotions, etc.
c. Actively participate in assortment development and review, providing data and analysis to support
decision-making
d. Collaborate on best strategies to address product liabilities and develop action plans to liquidate in a
timely and profitable manner
e. Develop, maintain and update tools, reports, etc to support the needs of the business
f. Evaluate, analyze and report on business metrics
3) Business Process Management
a. Maintain business processes and serve as subject matter expert for process improvements
b. Balance workload thru multiple process steps (including buy planning and weekly re-forecasting)
c. Act as primary partner for buyers on planning and inventory management processes and operating
models
4) Plan Management - Allocation
a. Provide direction to Merch Planners to implement consistent and profitable in-season replenishment
strategies and practices
2. b. Manage planning teams in assessing and executing exceptions for in-season replenishment
c. Direct Planner and allocations team to ensure right stock, right place, right quantities, right stores,
right time
Sept 2011 – Dec 2014 – Rebel Sports
Merchandise Planner (Footwear, Football & Supporter Wear)
Planner for Football, Footwear and Supporter Wear departments with a combined turnover of more than 200M
annually. Working with a team of Planning Assistant and 2 Merchandise assistant for managing allocations.
Driving performance of Football and Footwear Division across 95 stores with a turnover of 200m per year
The responsibilities over the assignment includes but not limited to
Establish departmental budgets (Sales, GP, Margin, purchases) for the year.
Working closely with the Buying Team to develop , communicate and implement a strategic approach for
ranging
Create, maintain, analyze and execute the merchandise plan.
Managing OTB based on current sales, margins & purchases. Providing forward forecasts.
Conduct comprehensive sales, stock and performance analysis and recommend actions for seasonal
planning.
Analyzing merchandise performance within department to monitor budgetary objectives, adapt and
adjust inventory intake in relation to sales trends, devising pricing strategy as an outcome
Providing re-plans to the business based on re-forecasts.
Conducting range reviews for each season at class level, identifying opportunities, providing support to
the buying team for product mix and changes to each class.
Evaluating merchandise mix and related product performance.
Managing Quit Cycles based on sell thru expectation for each product
Analyzing promotions and markdowns and its effect on margin rate and uplifts from comparable periods
to recommend future promotions.
Store grading.
Financial management and reporting.
March 2010 – Sept 2011
Supply Analyst –Apparel - Retail Adventures Pty Ltd.
Australia’s largest retailer in the discount variety market during the time. The company operated 330+ stores
nationwide under brand names Go-Lo, Crazy Clark’s, Sam’s Warehouse, Chickenfeed and had annual sales
revenue of around $750 M
• Analysing supply of merchandise and allocating to stores to maximize sales and reduce lost sales.
• Managing the OTB for the department
• Ensuring that all allocations are done in line with the marketing plan and sales.
• Working on daily sales and projections for the department.
• Working with the planning and allocation teams to achieve sales and profitability plans and stock targets.
• Interpretation of buying plans and converting them into assortment plans for the procurement of
merchandise for specific departments.
• Evaluating merchandise mix and related product performance, identifying products with high gross profit
contribution.
March 2008 – Feb 2010
Visual Merchandise Layout Coordinator, Toys R Us Australia, Sydney
• Design and deliver hard / soft planograms for in aisle and end cap / side cap locations for 35 unique national
stores using JDA space planner.
• Analyse inventory requirements based on space allocation for individual categories and coordinate for
inventory requirements for the catalogue start.
• Provide weekly reports, as well as detailed sales, profit and inventory analysis for results based consumer
insights, analysing visual presentation effectiveness based on the inputs.
• Plan and allocate space to various categories and provide input to buyer on his assortment performance.
3. • Coordinate with Inventory Control department for planogramed merchandise with objectives of Inventory
Optimization, Forecasting, Allocation and replacement
• Liaise and coordinate with internal and external stakeholders (Toys R Us Support Centre, Merchandise and
Marketing, Operations and Logistics, Licensors, Designers, Print and Production Houses, Shop Fitters,
Tradesmen etc) to gather information, understand mutual needs and execute excellently to desired outcomes
within specified timelines and budgets
Sept 2007 – March 2008
Team Leader – Procurement, Department of Corrective Services, Sydney – With 3 people reporting into this role.
March 1999 – Sept 2007
Roles in Buying and Key Accounts management for Ready to wear brands. Have managed buying for Apparel and
Footwear and key accounts of brands including Zodiac, Louis Philippe, Van Heusen, Color Plus , John Players ,
Arrow .Also involved in Institutional Wear business.
EDUCATION
1997-1999
Master of Management Sciences - Marketing
1992-1996
Bachelor of Technology (Engineering) - Textile Technology
PROFESSIONAL TRAINING
JDA Allocation
2013: JDA Allocation Advanced User v7.8, Merchandise Allocation
AutoCADEssentials
2008: Autodesk Authorized Systems Centre / Karel CAD
JDA Intactix SpacePlanning
2008: JDA Software Group
SKILLS
Interphases Advanced: MS Excel, MS Word, Ellipse, JDA Space Planning, SAP, JDA Allocation.
Intermediate: AS400 operating systems, SQL Query , MS Outlook, MS Power Point, Lotus Note,
Adobe Photoshop, Adobe Acrobat and Showcase Query program
Beginner: AutoCAD, Microsoft Access