1) The document discusses Apple's entry into the Chinese smartphone market with the launch of the iPhone in China through a partnership with China Unicom.
2) It notes that China has the world's biggest mobile market but Apple faces strong competition from existing players like Nokia and Motorola that already have a foothold in China.
3) It raises questions around whether Apple can gain market share in China competing against established competitors, and if the grey market for iPhones in China prior to the official launch will help or hurt Apple's sales.
3. PROBLEM IDENTIFICATION AND
VALID ARGUMENTS
Airtel is a big telecom company which is since 1995 and taking cover by all the market of
telecommunication in India, but now the reliance company giving a tough competition in
the telecom market and airtel Is going slowly down and the case is about how airtel can
return in this telecom market like before which the company is losing.
AIRTEL INFO RELIANCE INFO
Bharti Airtel Limited Reliance Jio Infocom limited
Mumbai, Maharashtra – 2007 7, July 1995 ; 24 years ago
Wireless Telecommunications Telecommunications
Mr. Mukesh Ambani Mr. Sunil Bharti Mittal
4. Q1: WHAT STRATEGIES SHOULD BE ADAPTED BY
AIRTEL TO FACE THIS COMPETITION?
• Existing Market Development of company
• Review the strategies and behavior of the competitor
• Review the key trends and the Market dynamics from
the market
• Lookout for the competitive advantages and
Disadvantages
• Develop analysis required by the leader and the
management
5. Q2: WHAT KIND OF MARKETING STRATEGIES ARE
FOLLOWED BY RIL TO GRAB THE MARKET
SHARE OF THE AIRTEL?
• The pricing strategy
• Provide network to every one in every place
• Promotion of the company
• Quality Product
• Offers
6. Q3: WRITE YOUR OBSERVATIONS ON THE FUTURE OF
TELECOM INDUSTRY IN INDIA.
• The Update in Regulation of the Telecom Industry
• Improved Connectivity
• Artificial Intelligence(AI) and Machine Learning(ML) to Take Over
• The Unleashing of the Power of 5G
• The Development of Cross-Industry Alliances
7. Q4: MAKE YOUR COMMENTS ON “IS THIS ETHICAL?”
• Yes, this is ethical because there is a bunch of people solving
the problem or the issues of the company for improving the
company from there competitors.
CASE ENDS
9. The Nakamura Lacquer Company (NLC) of Kyoto, Japan, which
produce the pieces of lacquer tableware with its Chrysanthmum
brand becoming Japan's best known and bestselling brand. Mr.
Nakamura (Chairman, NLC) received two offers from American
companies wishing to sell lacquer ware in America.
The first offer was from the National China Company.
The second offer was from Sammelback, Sammelback and
Whittacker (henceforth SSW),
PROBLEM IDENTIFICATION AND
VALID ARGUMENTS
10. Q 1-DESCRIBE THE PERSONAL PROFILE OF
NAKAMURA.
Mr. nakamura is the chair man of Nakamura Lacquer Company,
He is dynamic and ambitious person lives in Kyoto, japan.
Q 2- Why did he name the brand as
Crysanthemum?
Nakamura would have to forego the Chrysanthemum trademark
to “Rose and Crown” and also undertake not to sell lacquer ware
to anyone else in the U.S.
That’s why he name the brand as Crysanthemum
11. Q 3- ILLUSTRATE THE MARKET CONDITION FOR
THE PRODUCT.
There is a good market position of the product and getting offer
from the companies, for profit maximization of the company the
product have a good demand in the market
Q 4- What was the Rose & Crown offer?
They were willing to give a firm order for three years for
annual purchases of 400,000 sets of lacquer dinnerware,
delivered in Japan and at 5% more than what the Japanese
jobbers paid.
12. Q 5-WHAT SHOULD MR. NAKAMURA DO?:
Nakamura should Accept offer of National China Company
because Introduction of lacquer dinnerware to a small but
discriminating public in the U.S.A. and Annual purchase of
400,000 sets of the Nakamura lacquer dinnerware at 5 percent
more for three years by the National China Company. There wont
be direct contact with the company since the lacquer dinnerware
is delivered to the Japanese jobbers. Modification of brand name
from "Chrysanthemum" to "Rose & Crown" till the above tenure.
CASE ENDS
14. • Topic: Advertising and Marketing Management
• Characters: Jennifer, junior Account Executive Trainee at the
XYZ Advertising Agency
• Sharon, Account Executive to whom Jennifer is assigned
• Mr. Hurn, Managing partner of the XYZ Advertising Agency
• Mr. Bohlen, Director of Advertising at ABC Client Company
• Jennifer is a student who want to be account executive in xyz
advertising agency and after Sharon fired she can be account
executive.
PROBLEM IDENTIFICATION AND
VALID ARGUMENTS
15. Q1. WHAT WOULD HAVE BEEN YOUR DECISION IN
THIS CASE?
• The decision is same as Jennifer because of the poor economy of her and
the education loan taken by her and she want to become a account
executive
• Jennifer’s boss have a cleared mind set to remove two African actor to two
white actors so if Jennifer not except the offer Jennifer should also be fired
Q2. Explain your reasons for your
response?
Jennifer wants very much to be an Account Executive in an
advertising agency.
The agency for which Jennifer works has financial problems. If the
ABC Client Company is not secured, XYZ will release half of its
employees. Jennifer's boss (Mr. Hurn) has made his wishes clear and
is committed to have them carried out.
Jennifer is not sure what to do.
16. Q3 .IS AFFIRMATIVE ACTION A USEFUL
PROVISION AGAINST RACISM?
Yes affirmative action a useful provision against racism because
every person is same and no one should look by its color, color
does not tell that what type of person he or she is and there
should be right action taken for all people and give similar right
to all people
CASE ENDS
18. • Topic: Product (Controversial Product)
• Characters: Len Quill, Buyer for Artifacts, an importer of ethnic
arts
• Mary Mathers, Len’s boss at Artifacts, Ltd.
• Bob Littman, Art gallery owner
• Len Quill is a buyer of artifacts and a importer of ethnic art, he
work alone but Mary mathers said to line to do with his client
bob Littman and now lin is in conflict what should he do when
he is working with punas
PROBLEM IDENTIFICATION AND
VALID ARGUMENTS
19. Q 1-WHAT WERE LEN QUILLS QUALIFICATIONS?
Len has majored in marketing and majored in cultural
anthropology in college these are the qualification of Len quills.
Q2. What were the points of conflicts for
Len.
• Bob wants to change the patterns and colors to reflect the tastes
of his customers.
• It would be Len’s job to market the idea to the Punas.
• the Punas are eager to enter into the contract to make the new
type of baskets
• Len is concerned that they are not aware of the damage such
changes can do to their society.
20. Q 3- HOW DO YOU THINK LEN COULD
CONVINCE THE PUNA TRIBAL COUNCIL?
• There is a demand for a product which the Puna Native
Americans are able to fill.
• With his background in anthropology, Len is aware of how
changing a culture can harm a society.
• Even if making the new types of baskets does not harm Puna
society, we can assume that changing traditional gender roles,
which would be necessary to meet the deadline, will disrupt
their society.
21. Q 4- AS A GRADUATE IN MARKETING MAJOR CAN LEN
LET GO THE CONTRACT FROM HIS HANDS?
• No, len cannot let go the contract from his hand because he
have four year experience as an importer of ethnic art. The deal
with the Punas is in Len’s hands he is the only person from
Artifacts who has contact with the Punas.
Q 5- How do you think he can overcome the cultural
handicap of basket being made by other men & women?
Len Quill, Artifacts, and Bob Littman gain because they now have a
new, marketable product. Bob Littman’s customers benefit because
they are able to buy a product which meets their needs. The Punas
gain economically, but they may be harmed socially. Len will be
negatively affected because he feels partially responsible for the
Punas’ fate.
CASE ENDS
23. PROBLEM IDENTIFICATION AND
VALID ARGUMENTS
• Amazon’s current needs include employees skilled in everything
from data-mapping specialists to data scientists, solutions
architects, security engineers, and business analysts; it claims that
highly skilled roles (such as transportation specialist and process
improvement manager) have increased 400 percent within its
“fulfillment network.” It must also hire 25,000 employees for its
second headquarters (dubbed “HQ2”), which will rise in Northern
Virginia over the next few years. These programs are largely free,
and participation is voluntary; the company says that some
courses (such as up-skilling fulfillment center associates) will
include paid study time.
24. Q.1 WHAT DO YOU THINK ABOUT THE COMPANY’S HR
POLICY? INTRODUCE THE IMPORTANCE OF A POSITIVE
WORK.
• Establish clear ethos and values for the organization.
• Foster collaboration and communication.
• Create clear goals and rewards for the employees.
• Empower “culture champions”.
• Emphasis on employee wellness.
25. Q 2-WHAT ARE THE DIFFERENT TYPES OF
WORKPLACE STRESS.
• Organisation culture.
• Bad management practices.
• Relationships at work.
• Lack of support.
• Job content and demands.
• Changes within the organisation.
26. Q 3-WAS EMPLOYEE TRAINING AND UP-SKILLING
PROGRAMS RELEVANT? IS IT CREATING MORE
STRESS FOR THE EMPLOYEES?
IT IS VERY BENIFICIAL FOR EMPLOYES.IF ANY EMPLOYESS WHO WANT
TO GROW THEN HE DOESNOT TAKE STRESS OF TRAINING AND
GAINING KNOWLEDGE OF TRAINING. BY TRAINING EMPLOYESS
CAPACITY TO ADOPT NEW TECHNOLOGIES AND METHODS AND
INCREASE INNOVATION IN STRAGIES AND PRODUCT AND JOB
SATISFACTION AND MORALE AMONG EMPLOYESS.
27. Q 4-WAS EMPLOYEE TRAINING AND UP-
SKILLING PROGRAMS RELEVANT?
• YES, Upskilling means learning new skills and enhancing
competencies. In the fast-paced world like today’s, upskilling
has become a buzzword. The technological advancement and
the emergence of artificial intelligence have made skill
enhancement inevitable so as to be at par with the industry
standard. Companies are investing heavily on their employees
to upskill them so as to increase productivity and survive in
high competition.
28. Q5-IS IT NEEDED TO CREATE AND
MAINTAIN HEALTHY WORKING
CONDITIONS.
• YES, A healthy workplace environment is ideal when it comes to
maintaining a positive outcome in a stressful atmosphere. The most
important thing that influences employee motivation and
happiness, and how productive and efficient they can be, all goes
down to their working environment.
CASE ENDS
30. • A nonperforming asset (NPA) refers to a classification
for loans or advances that are in default or in arrears. A loan is in
arrears when principal or interest payments are late or missed. A loan
is in default when the lender considers the loan agreement to be
broken and the debtor is unable to meet his obligations.
Nonperforming assets are listed on the balance sheet of a bank or
other financial institution. After a prolonged period of non-payment,
the lender will force the borrower to liquidate any assets that were
pledged as part of the debt agreement. If no assets were pledged,
the lender might write-off the asset as a bad debt and then sell it at
a discount to a collection agency.
PROBLEM IDENTIFICATION AND
VALID ARGUMENTS
31. Q1-ANALYZE THE INDIAN BANKING SYSTEM AND
UNDERSTAND HOW IT DEVELOPED OVER A PERIOD OF
TIME.
• The Banking system of the country is the base of the economy and
economic development of the country. It is the most leading part of the
financial sector of the country as it is responsible for more than 70 % of the
funds flowing through the financial sector in the country.
• The banking system in the country has three primary functions:
• Operations of Payment system.
• Depositor and protector of people’s savings
• Issue loans to individual and Companies
• The Banking system in India can be categorized in two phases
32. Q 2-WHY WAS THE NPA PROBLEM IN THE
INDIAN BANKING SYSTEM.
• Pressure on banks and financial institutions to understate their NPLs given
the social, economic and political repercussions. Unwillingness of banks to
sell NPLs because of the costs associated with such an exercise, which could
add to the NPL losses. This in turn could hurt their capital adequacy.
• These include:
• Lack of a standard, accepted definition of NPL
• Lack of any standard valuation methodology whereby financial institutions
can set up resources for losses arising from NPL resolution.
• Pressure on banks and financial institutions to understate their NPLs given
the social, economic and political repercussions.
33. Q 3-WHAT WERE THE REASONS FOR HIGH
GROWTH IN NPA
• What led to the rise in NPAs? Some of the factors leading to the
increased occurrence of NPAs are external, such as decreases in
global commodity prices leading to slower exports. Some are more
intrinsic to the Indian banking sector. A lot of the loans currently
classified as NPAs originated in the mid-2000s, at a time when the
economy was booming and business outlook was very positive. Large
corporations were granted loans for projects based on extrapolation
of their recent growth and performance. With loans being available
more easily than before, corporations grew highly leveraged,
implying that most financing was through external borrowings rather
than internal promoter equity.
34. Q 4- CRITICALLY ANALYZE THE INITIATIVES TAKEN BY
THE RBI, THE GOI, AND SEBI, TO ADDRESS THE ISSUE
OF HIGH NPAS.
• A number of steps have been taken to expedite and enable resolution
of NPAs of banks. The Insolvency and Bankruptcy Code, 2016 (IBC)
has been enacted to create a unified framework for resolving
insolvency and bankruptcy matters. Under this, by adopting a
creditor-in-saddle approach, with the interim resolution professional
taking over management of affairs of corporate debtor at the outset,
the incentive to resort to abuse of the legal system has been taken
away. This, coupled with debarment of willful defaulters and persons
associated with NPA accounts from the resolution process, has
effected a fundamental change in the creditor-debtor relationship.
The Banking Regulation Act, 1949 has been amended to provide for
authorization to RBI to issue directions to banks to initiate the
insolvency resolution process under IBC. As per RBI’s directions,
cases have been filed under IBC before the National Company Law
Tribunal in respect of 39 large defaulters, amounting to about Rs.
35. Q 5-UNDERSTAND WHAT STEPS STAKEHOLDERS SHOULD TAKE TO
SOLVE THE ISSUE OF HIGH NPAS IN THE INDIAN BANKING
INDUSTRY.
• Accountability.
• Corporate governance.
• Stricter NPA Recovery.
• Credit Risk Management.
• Take possession of the secured assets of the borrower.
CASE ENDS
37. PROBLEM IDENTIFICATION AND
VALID ARGUMENTS
After making a place for itself across several countries, Apple iPhone
entered China to tap the world's biggest mobile market. On August 28th
2009,Apple entered a non-exclusive deal3 with the second-largest mobile
carrier of China - China Unicom - to sell iPhones in China. Although, Apple
is optimistic about the Chinese smart phone market, players like Nokia and
Motorola, which already have a strong foothold, are bound to give a tough
competition to the brand. Moreover, Apple iPhone entered China lately
(after 2 years of US launch), which led to unofficial distribution of iPhones
in Chinese grey market. Hence the questions arises - Can Apple iPhone
grab a share in the Chinese mobile market, by competing with the existing
players? Will grey market be a boon or bane for Apple iPhone's sales?
38. Q 1- WILL APPLE IPHONE MAKE GOOD
SALES IN CHINA, SURMOUNTING THE
GREY MARKET?
• After trying to charge upward of $2,000 for an iPhone 6, gray market
dealers in China are slashing prices as Apple prepares to begin sales
of the product in the country.
• Apple will finally launch its iPhone 6 and iPhone 6 Plus in mainland
China on Friday, a month after sales began in the U.S. and several
other markets including Hong Kong.
• In the meantime, gray market dealers in China had been offering
their own stock of iPhone 6 models, smuggled in from other
countries. Back on Sept 19, the day of the iPhone 6 launch,
merchants in Beijing estimated the first incoming units could reach
up to $3,000 or more.
39. Q 2- OR, WILL GREY MARKET BECOME A
BLESSING FOR APPLE IPHONE IN
BOOSTING ITS SALES?
• The expanding gray market for refurbished and previously-
owned iPhones continues to gain legitimacy and influence.
According to my estimate, approximately 150M iPhones in use
passed through the gray market. This means that nearly 20% of
iPhones in the wild, including hand-me-down iPhones, were
previously owned by someone else. Along with helping Apple
expand its user base, the gray market is also impacting Apple’s
iPhone pricing strategy in an unexpected way: by driving iPhone
average selling price (ASP) higher.
40. Q 3- CAN APPLE AS A LATE MOVER, COMPETE
WITH THE INCUMBENTS IN CHINESE MOBILE
HANDSET MARKET?
• China’s smartphone market declined for the 10th consecutive quarter
in Q4 2019. The decline is expected to continue in the coming
quarters due to the impact of nCoV. Top 5 OEMs captured 90% of the
total market during the quarter as compared to 87% a year ago. This
is an indication of the ongoing consolidation in the market.
• Apple grew 6% YoY driven by the popularity of the iPhone 11 series,
which was the first iPhone with dual cameras and launched at a price
lesser than its predecessor.
• China led the global 5G market contributing to over 67% of the total
5G shipments in 2019 Q4. This was driven by Huawei (including
HONOR), which alone shipped over 6 million 5G devices in the region
during the quarter.
41. Q 4- SUGGEST A ALTERNATIVE STRATEGY
FOR THE ESTABLISHMENT OF IPHONE IN
CHINA.
• LONGER REPLACEMENT CYCLE.
• Uninspiring Design.
• INSANCE PRICING.
• LESS STICKLY ECOSYSTEM.
• COMPETITION INNOVATING.
• COMPETITION LEADING.
CASE ENDS
43. PROBLEM IDENTIFICATION AND
VALID ARGUMENTS
This study analyzes the marketing strategy and environmental
concerns associated with the energy-saving car models of Toyota on
the UK market. Second, the report will consider a description of the
energy saving car before considering the current marketing strategy of
Toyota, and finally the report will consider a number of options
available to Toyota in the future to retain and grow a competitive
advantage. When both of Toyota’s offerings in the energy saving
vehicle market within the UK are considered, the message may
ultimately be seen as a similar one. Both cars target those who are
environmentally aware or who are long-term looking for low-cost
motoring.
44. Q1.WRITE THE PESTEL (POLITICAL ,ECONOMIC,
SOCIAL, TECHNOLOGICAL, ENVIRONMENTAL
&
LEGAL ANALYSIS OF THE CASE.
• PESTLE analysis, which is sometimes referred as PEST analysis, is a
concept in marketing principles. Moreover, this concept is used as a
tool by companies to track the environment they’re operating in or
are planning to launch a new project/product/service etc.
• PESTLE is a mnemonic which in its expanded form denotes P for
Political, E for Economic, S for Social, T for Technological, L for Legal
and E for Environmental. It gives a bird’s eye view of the whole
environment from many different angles that one wants to check and
keep a track of while contemplating on a certain idea/plan.
45. 2.WRITE THE SWOT ANALYSIS FOR ENERGY
SAVING CAR MODEL OF TOYOTA.
• STRENGTHS:-One of the main biggest strengths of Toyota is the JUST IN TIME
concept. Just in Time spirit implies to the two opposing forces of providing fast
and
• flexible response, and yet building mechanisms and systems that are efficient
and waste-free. The concept is to provide the right product and information, at
the right time, in the right amount, in the right manner, while maintaining high
standards of efficiency and cost control. JIT has resulted in ZERO inventory and
enormous saving in the cost.
• WEAKNESS:-Usually big setup faces problems during oversupply as in it the
company need to make sure that it is the models that consumers want. Toyota
markets most of its products in the US and in Japan due to which they are always
exposed to fluctuating economic and political conditions. Perhaps that is the
reason that now the company is beginning to shift its attentions to the emerging
Chinese market.
46. • OPPORTUNITIES:-Worldwide demand for light hybrid electric vehicles (HEV) is
estimated to reach 4.0 million units by 2015. Rising energy costs and increased
emissions regulations are likely to increase the demand for HEVs, as hybrid
engines are more fuel efficient and less polluting than conventional gasoline and
diesel engines. The primary markets for HEVs will be within Triad countries (the
US, Western Europe and Japan), although the quickly growing Chinese market is
also expected to experience relatively strong demand for these fuel efficient and
environmentally friendly vehicles.
• THREATS:-The worldwide automotive market is highly competitive. Toyota
Motor Company is facing tough competition from other automotive
manufacturers in its various markets. The competition among various auto
players is likely to exaggerate in light of continuing globalization and
consolidation in the worldwide automotive industry.
47. Q3.WHAT ARE THE FUTURE MARKETING
STRATEGIES FOR THIS PRODUCT OF
TOYOTA?
This program describes the long term Toyota’s policies like recycling
of goods and pro-environmental stance. Toyota has its global vision to
respect the different people and communities and providing the new
marketing opportunities in Asian markets and aims to get more than
35% of vehicle by the tapping the emerging markets. In automobile
industry the need of the local customization and global strategy
required the regional production. After 1990 Toyota has become first
organized car manufacturer. The main targeted markets of Toyota
industry are the Europe, North America and Asia with capability to
customize the regional markets. Toyota has reacted very quickly and
bypassed the regional and trade barriers; based upon the local
suppliers to impact the cost efficiencies.
CASE ENDS
