Traditional ERPs offer incentives. While these are important, they do not create an intrinsic motivation to take part, so the offer of a cash incentive becomes less attractive over time. What was needed was a way to make the very process of referring a candidate more inherently rewarding. How should Maximum encourage intrinsic motivation to refer suitable candidates for a company?

1. 1© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
MAKING
HIRING
MORE
INCLUSIVE
CASE STUDY
Get employees really
involved in recruiting the
best talent.
Client
Deloitte
Region
The Netherlands
Date
2014 (start)
Keywords
Employee Referral
Programmes
Mobile
Applicant Tracking
Social Media

2. 2© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
BACKGROUND
Referrals by employees deliver the most best qualified and loyal
employees. Besides these major advantages, referrals are also
very cost effective. It saves huge recruitment costs.
Traditional ERPs offer incentives. While these are important,
they do not create an intrinsic motivation to take part, so the
offer of a cash incentive becomes less attractive over time.
What was needed was a way to make the very process of
referring a candidate more inherently rewarding.

3. 3© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
BRIEF
Create a referral platform with the following important aspects in mind:
§ It should be fun to use and user-friendly
§ It should consist of gamification
§ All relevant channels should be integrated, like social media

4. 4© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
SOLUTION
Maximum developed a new platform to motivate employees to
refer candidates.
Because people want to interact with people ( as opposed to
interacting with computers or social media ), we have made
referral a competition.

5. 5© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
5
DELOITTE MATCH

6. 6© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
DELOITTE
MATCH
Process
1. Recruiter has vacancy
2. Sends an email to a colleague
3. Colleague will go to the referral
tool…
4. ... share the vacancy in personal
network

7. 7© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
DELOITTE
MATCH
"
Process
1. Recruiter has vacancy
2. Sends an email to a colleague
3. Colleague will go to the referral
tool…
4. ... share the vacancy in personal
network
5. Applicant from network
colleague will apply...
6. ... The colleague will receive
status updates of the process
7. . While the recruiter process the
applicant within the ATS...
8. .. For each status update the
colleague will be rewarded with
points (gamefication) ...
9. .. And rewarded financially when
the applicant will be hired

8. 8© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
For more information, talk to me.
Siebe van Ineveld
Director of client services!
!
!
T: +31 10 284 20 20
E: siebe.van.ineveld@maximum.com
W: https://maximum.com/siebe-van-ineveld
NEXT STEPS

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