What is disruptive business, or how to live a life of disruption

1. DISRUPTION 101

2. WHAT IS DISRUPTION EXACTLY?

3. DISRUPTION CAN BE A LOT OF FUN, BUT CAN
ALSO BE DANGEROUS
FUN DANGEROUS

4. MEET CLAY!
CLAY MADE DISRUPTION
FAMOUS AND COOL
(BUT IT'S ACTUALLY
PRETTY COMPLICATED)

5. IF YOU'RE SMART LIKE THESE GUYS, YOU KNOW
THAT DISRUPTION IS NOT A BUSINESS PRACTICE,
BUT A WAY OF LIFE
STEVE JOBS CHARLES BUKOWSKI

6. SO, LIVE A LIFE OF DISRUPTION!

7. HOW TO BE DISRUPTIVE IN 4 EASY STEPS:

8. STEP 1: AIM HIGH AND GET REJECTED!

9. COOL THING ABOUT AIMING HIGH:
ALWAYS =MAX(#1, #2, #3)
NEVER =AVERAGE(#1, #2, #3)
(THIS GUY AIMED HIGH,
GOT REJECTED, BUT
WON IN THE END)

10. STEP 2:
CLIMB
THE
RIGHT
HILL!

11. DON'T OVERESTIMATE SHORT TERM
VALUE OVER LONG TERM
(THESE GUYS DIDN'T)

12. STEP 3: SCRATCH YOUR ITCH AND BUILD YOUR TOY

13. REALITY: ALL GREAT PRODUCTS START AS
TOYS, BUILT BY FOUNDERS BECAUSE THEY
NEED THEM

14. STEP 4: USE YOUR
TOY TO
TRANSFORM
INDUSTRY

15. "ANYTHING THE INTERNET HASN'T YET
DRAMATICALLY TRANSFORMED, IT WILL"
WHEN WARHOL MADE THIS PHOTO, IT
WAS CONSIDERED ART. NOW
INSTAGRAM DOES THIS ON YOUR
IPHONE.

16. TO DISRUPT IS TO FAIL
ANGRY BIRDS IS ROVIO'S 53RD
PRODUCT. OTHER 52 WERE FAILS.
IT'S STEVE JOBS AGAIN! HE'S
INTRODUCING THE FIRST IPHONE, A
MOTOROLA PHONE THAT COULD PLAY
ITUNES. BIG FAIL.

17. TO DISRUPT IS TO BUILD

18. TO DISRUPT IS TO
MEASURE

19. TO DISRUPT IS TO LEARN

20. START DISRUPTING
TODAY; IF YOU
WON'T, SOMEONE
ELSE WILL IN YOUR
PLACE:)
THANK YOU!
DISRUPTION 101
PRESENTATION AND
STORYLINE:
MAXIM GURVITS
(@MAXIMGURVITS)
FAMOUS LEGO PHOTOS:
MIKE STIMPSON
DISRUPTION THEORIES:
CHRIS DIXON
ERIC RIES
JAMES ALTUCHER