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13 Startup Company Pitfalls - and How to Avoid Them.PPTX
1. NOVEMBER 19, 2014
13 Startup Company Legal Pitfalls
and how to avoid them
Max R. Masinter, Esq.
Presented to Uber Offices
2. Pitfall #1 – choosing the wrong entity
LLC is not always the best for small businesses
S corp. tax savings on profits in the form of dividends
(15%) and avoids:
FICA tax of 6.2% on the first $117,000 wages paid.
The Medicare tax rate is 1.45% on the first $200,000 and 2.35%
above $200,000.
S corp. disadvantage is that no entity can be an owner,
one class of stock, state level taxes, proportionate
dividends, etc.
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3. Pitfall #2 – protect yourself
Service providers need to make 83(b) elections
Will you have a tax bill and no cash to pay it?
Operate as your entity
Understand the form of entity and who has
authority to act for the company
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4. Pitfall #3 – a founder moved on
Buy sell agreement
If the service provider stops providing services to the
company, then there needs to be a mechanism to buy
the departing founder out
If a founder dies, you could be in business with the
dead founder’s spouse
If the founder goes to jail, becomes disabled, etc. there
should be ways to buy out the founder
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5. Pitfall #4 – chasing the wrong funding
Venture capital
SBA
Decent credit
Guaranty (possible 2nd lien on your home)
You continue owning your business without other shareholders
A good business plan and an application is all that is needed
Friends and family
Kickstarter or crowdfunding
Tedco/DBED
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6. Pitfall #5 – Ignoring Economic
Inclusion Benefits and Requirements
Programs available for:
Minority owned business
Veteran owned business
Small business
Benefits of programs:
Small business set asides in government contracts
Minority vendor status from larger companies
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7. Pitfall #6 – having no IP strategy
Do you need a patent? Why?
Have you protected trade secrets?
Assignment of inventions from contractors and
employees?
Confidentiality agreements with vendors,
employees, contractors, potential business
partners.
Is your brand yours?
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8. Pitfall #7 – using contracts effectively
What is the value of the transaction to your
company, and what is the risk if the transaction
goes wrong?
Shift risk to the other party
Limit your risk
Set expectations of services and payments
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9. Pitfall #8 – working with workers
Employment agreements
Tax withholding
Independent contractor vs. Employee status
Know when you have extra compliance and risk
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10. Pitfall #9 – use equity compensation
Options
Stock Appreciation Rights
Restricted Stock
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11. Pitfall #10 – having bad records
Maintain final signed versions of all contracts
Get the terms on paper, even if the terms are
simple
Keep records of company ownership
Avoid over issuing stock
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12. Pitfall #11 – restrictive covenants
Non-compete
Non-solicitation of customers
Non-solicitation of employees
Confidentiality
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13. Pitfall #12 – not preparing for exit
Focus on earnings
Push off large capital investments
Work with an investment banker before you are
ready to sell to get your house in order and
maximize value
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14. Pitfall #13 – skimping on professionals
find an accountant that knows your industry and
works with startup businesses
find a business lawyer who works with startup
companies
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15. Questions?
Max R. Masinter, Esq.
mmasinter@tydingslaw.com
410.752.9751
Presented to Uber Offices
www.tydingslaw.com