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NOVEMBER 19, 2014 
13 Startup Company Legal Pitfalls 
and how to avoid them 
Max R. Masinter, Esq. 
Presented to Uber Offices
Pitfall #1 – choosing the wrong entity 
LLC is not always the best for small businesses 
 S corp. tax savings on profits in the form of dividends 
(15%) and avoids: 
 FICA tax of 6.2% on the first $117,000 wages paid. 
 The Medicare tax rate is 1.45% on the first $200,000 and 2.35% 
above $200,000. 
 S corp. disadvantage is that no entity can be an owner, 
one class of stock, state level taxes, proportionate 
dividends, etc. 
2
Pitfall #2 – protect yourself 
Service providers need to make 83(b) elections 
Will you have a tax bill and no cash to pay it? 
Operate as your entity 
Understand the form of entity and who has 
authority to act for the company 
3
Pitfall #3 – a founder moved on 
Buy sell agreement 
 If the service provider stops providing services to the 
company, then there needs to be a mechanism to buy 
the departing founder out 
 If a founder dies, you could be in business with the 
dead founder’s spouse 
 If the founder goes to jail, becomes disabled, etc. there 
should be ways to buy out the founder 
4
Pitfall #4 – chasing the wrong funding 
Venture capital 
SBA 
 Decent credit 
 Guaranty (possible 2nd lien on your home) 
 You continue owning your business without other shareholders 
 A good business plan and an application is all that is needed 
 Friends and family 
 Kickstarter or crowdfunding 
Tedco/DBED 
5
Pitfall #5 – Ignoring Economic 
Inclusion Benefits and Requirements 
Programs available for: 
 Minority owned business 
Veteran owned business 
Small business 
Benefits of programs: 
 Small business set asides in government contracts 
 Minority vendor status from larger companies 
6
Pitfall #6 – having no IP strategy 
Do you need a patent? Why? 
Have you protected trade secrets? 
Assignment of inventions from contractors and 
employees? 
Confidentiality agreements with vendors, 
employees, contractors, potential business 
partners. 
Is your brand yours? 
7
Pitfall #7 – using contracts effectively 
What is the value of the transaction to your 
company, and what is the risk if the transaction 
goes wrong? 
Shift risk to the other party 
Limit your risk 
Set expectations of services and payments 
8
Pitfall #8 – working with workers 
Employment agreements 
Tax withholding 
Independent contractor vs. Employee status 
Know when you have extra compliance and risk 
9
Pitfall #9 – use equity compensation 
Options 
Stock Appreciation Rights 
Restricted Stock 
10
Pitfall #10 – having bad records 
Maintain final signed versions of all contracts 
Get the terms on paper, even if the terms are 
simple 
Keep records of company ownership 
Avoid over issuing stock 
11
Pitfall #11 – restrictive covenants 
Non-compete 
Non-solicitation of customers 
Non-solicitation of employees 
Confidentiality 
12
Pitfall #12 – not preparing for exit 
 Focus on earnings 
Push off large capital investments 
Work with an investment banker before you are 
ready to sell to get your house in order and 
maximize value 
13
Pitfall #13 – skimping on professionals 
 find an accountant that knows your industry and 
works with startup businesses 
 find a business lawyer who works with startup 
companies 
14
Questions? 
Max R. Masinter, Esq. 
mmasinter@tydingslaw.com 
410.752.9751 
Presented to Uber Offices 
www.tydingslaw.com

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13 Startup Company Pitfalls - and How to Avoid Them.PPTX

  • 1. NOVEMBER 19, 2014 13 Startup Company Legal Pitfalls and how to avoid them Max R. Masinter, Esq. Presented to Uber Offices
  • 2. Pitfall #1 – choosing the wrong entity LLC is not always the best for small businesses  S corp. tax savings on profits in the form of dividends (15%) and avoids:  FICA tax of 6.2% on the first $117,000 wages paid.  The Medicare tax rate is 1.45% on the first $200,000 and 2.35% above $200,000.  S corp. disadvantage is that no entity can be an owner, one class of stock, state level taxes, proportionate dividends, etc. 2
  • 3. Pitfall #2 – protect yourself Service providers need to make 83(b) elections Will you have a tax bill and no cash to pay it? Operate as your entity Understand the form of entity and who has authority to act for the company 3
  • 4. Pitfall #3 – a founder moved on Buy sell agreement  If the service provider stops providing services to the company, then there needs to be a mechanism to buy the departing founder out  If a founder dies, you could be in business with the dead founder’s spouse  If the founder goes to jail, becomes disabled, etc. there should be ways to buy out the founder 4
  • 5. Pitfall #4 – chasing the wrong funding Venture capital SBA  Decent credit  Guaranty (possible 2nd lien on your home)  You continue owning your business without other shareholders  A good business plan and an application is all that is needed  Friends and family  Kickstarter or crowdfunding Tedco/DBED 5
  • 6. Pitfall #5 – Ignoring Economic Inclusion Benefits and Requirements Programs available for:  Minority owned business Veteran owned business Small business Benefits of programs:  Small business set asides in government contracts  Minority vendor status from larger companies 6
  • 7. Pitfall #6 – having no IP strategy Do you need a patent? Why? Have you protected trade secrets? Assignment of inventions from contractors and employees? Confidentiality agreements with vendors, employees, contractors, potential business partners. Is your brand yours? 7
  • 8. Pitfall #7 – using contracts effectively What is the value of the transaction to your company, and what is the risk if the transaction goes wrong? Shift risk to the other party Limit your risk Set expectations of services and payments 8
  • 9. Pitfall #8 – working with workers Employment agreements Tax withholding Independent contractor vs. Employee status Know when you have extra compliance and risk 9
  • 10. Pitfall #9 – use equity compensation Options Stock Appreciation Rights Restricted Stock 10
  • 11. Pitfall #10 – having bad records Maintain final signed versions of all contracts Get the terms on paper, even if the terms are simple Keep records of company ownership Avoid over issuing stock 11
  • 12. Pitfall #11 – restrictive covenants Non-compete Non-solicitation of customers Non-solicitation of employees Confidentiality 12
  • 13. Pitfall #12 – not preparing for exit  Focus on earnings Push off large capital investments Work with an investment banker before you are ready to sell to get your house in order and maximize value 13
  • 14. Pitfall #13 – skimping on professionals  find an accountant that knows your industry and works with startup businesses  find a business lawyer who works with startup companies 14
  • 15. Questions? Max R. Masinter, Esq. mmasinter@tydingslaw.com 410.752.9751 Presented to Uber Offices www.tydingslaw.com