SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
Twitter
                                 Few quick thoughts from Marketing
                                         communications perspective




                                         Source: http://farm3.static.flickr.com/2473/3606182091_b82997f76c_o.jpg



By: @ZZ_ZIGURDS (@DOMINO BBDO)                                                    Tweetup02
http://zz.typepad.com                                                Riga, September 24, 2009
Where we are?




                                   http://zz.typepad.com/lv/2009/09/marketinga_tehniku_nakotne.html


            Peak of     Disillusionment                        Productivity
Launch     inflated
         expectations                Enlightenment
1/100+
              Centralized: One Idea adapted to Many channels
via @plnnrz
                                                  Not Viable
Source for “Social Systems”: David Armano, http://darmano.typepad.com
The value of
  twitter
taken alone
               = 0.00...
Broader
Twitter -
          context
                    =0
Talk - Action   = Shit
"The magic of social media
is not what happens in social media,
                but
what happens outside of it,
      because of it"
              Paul Isakson
“It is not
what you say that matters,
     it what you do”
All the marketing is about creating value:
      doing something meaningful
          for our customer (-s)




  What’s the role of Twitter?
A.
The Ultimate Listening Device
tirgus placis?




http://www.flickr.com/photos/georgeaugustine/2116513291/
Real-Time simulation
     of market
?
Just listening? Not enough!
?
Just Talking? Not enough!
+
                              Participating =
Listening + Talking + Listening + Sharing + Listening + Helping + Listening
2+1
B.
Customer Service Platform
The Marketing Story of 2009 - TWITTER
The Marketing Story of 2009 - TWITTER
C.
Collaboration Platform
      helping customers work together
 to solve the challenges or help each other
Best Buy: Twelpforce




http://www.youtube.com/watch?v=25zcavXj97I                                             http://www.youtube.com/watch?v=IQw0ySkjbQc




                     Best Buy Twelpforce: nojaucot robežas starp klientu servisu un marketingu
                     http://zz.typepad.com/lv/2009/07/best-buy-twelpforce-twitter-marketing-client-service.html
Best Buy: Twelpforce




Twelpforce
A collective force of
Best Buy technology
pros offering tech
advice in Tweet form.

+

Involvement of
customers (brand
advocates!)
Of course they are getting it right!
They are there on Top Level! It is fun to follow for agency.
                 http://twitter.com/BestBuYCMO
D.
Developing personal brands

In so many businesses (Professional Services, Services etc.)
       the value of brand is strongly influenced
 by sum of personal brands of key employees and leaders
The Marketing Story of 2009 - TWITTER
“It is not what you say
      that matters,
     it what you do”

             If you Do,
           Twitter is easy
and it has real value for your brand
My Blog:
http://zz.typepad.com

Weitere ähnliche Inhalte

Ähnlich wie The Marketing Story of 2009 - TWITTER

Does Social Marketing Actually work? Tried & Tested on 400,000 Twitter Followers
Does Social Marketing Actually work? Tried & Tested on 400,000 Twitter FollowersDoes Social Marketing Actually work? Tried & Tested on 400,000 Twitter Followers
Does Social Marketing Actually work? Tried & Tested on 400,000 Twitter Followersauexpo Conference
 
Does Social Marketing Actually Work?
Does Social Marketing Actually Work?Does Social Marketing Actually Work?
Does Social Marketing Actually Work?Martino Matijevic
 
Intro to Using Twitter for Business
Intro to Using Twitter for BusinessIntro to Using Twitter for Business
Intro to Using Twitter for BusinessLisa Thorell
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in BizzVodaco Agency
 
Social Media 101 - Mad Genius
Social Media 101 - Mad GeniusSocial Media 101 - Mad Genius
Social Media 101 - Mad GeniusMad Genius
 
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureSalesforce Marketing Cloud
 
How to promote your brand in social networks
How to promote your brand in social networksHow to promote your brand in social networks
How to promote your brand in social networksLoic Le Meur
 
Social Media SGIA
Social Media SGIASocial Media SGIA
Social Media SGIAMandel Live
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Debbie Weil
 
Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009ashleylomas
 
Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Meagan Hayes
 
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Zigurds Zakis
 
Kathmandu ToastMasters 2022.pptx
Kathmandu ToastMasters 2022.pptxKathmandu ToastMasters 2022.pptx
Kathmandu ToastMasters 2022.pptxJeroen Vinkesteijn
 
Innovation Network Social Media
Innovation Network Social MediaInnovation Network Social Media
Innovation Network Social MediaThe Charles Hotel
 
Social media for self storage executives tssa slides
Social media for self storage executives   tssa slidesSocial media for self storage executives   tssa slides
Social media for self storage executives tssa slidesKennyPratt
 
Social Media talk to BEC
Social Media talk to BECSocial Media talk to BEC
Social Media talk to BECaussiehome.com
 
Social Media & Electronics Industry B2B Marketing
Social Media & Electronics Industry B2B MarketingSocial Media & Electronics Industry B2B Marketing
Social Media & Electronics Industry B2B MarketingJulie Wright
 
Internet Culture and social media - lecture at AU
Internet Culture and social media - lecture at AU Internet Culture and social media - lecture at AU
Internet Culture and social media - lecture at AU Martin Christensen
 

Ähnlich wie The Marketing Story of 2009 - TWITTER (20)

Does Social Marketing Actually work? Tried & Tested on 400,000 Twitter Followers
Does Social Marketing Actually work? Tried & Tested on 400,000 Twitter FollowersDoes Social Marketing Actually work? Tried & Tested on 400,000 Twitter Followers
Does Social Marketing Actually work? Tried & Tested on 400,000 Twitter Followers
 
Does Social Marketing Actually Work?
Does Social Marketing Actually Work?Does Social Marketing Actually Work?
Does Social Marketing Actually Work?
 
Intro to Using Twitter for Business
Intro to Using Twitter for BusinessIntro to Using Twitter for Business
Intro to Using Twitter for Business
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in Bizz
 
Social Media Juni 2009
Social Media Juni 2009Social Media Juni 2009
Social Media Juni 2009
 
Social Media 101 - Mad Genius
Social Media 101 - Mad GeniusSocial Media 101 - Mad Genius
Social Media 101 - Mad Genius
 
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
 
How to promote your brand in social networks
How to promote your brand in social networksHow to promote your brand in social networks
How to promote your brand in social networks
 
Social Media SGIA
Social Media SGIASocial Media SGIA
Social Media SGIA
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009
 
Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009
 
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
 
Kathmandu ToastMasters 2022.pptx
Kathmandu ToastMasters 2022.pptxKathmandu ToastMasters 2022.pptx
Kathmandu ToastMasters 2022.pptx
 
Innovation Network Social Media
Innovation Network Social MediaInnovation Network Social Media
Innovation Network Social Media
 
Social media for self storage executives tssa slides
Social media for self storage executives   tssa slidesSocial media for self storage executives   tssa slides
Social media for self storage executives tssa slides
 
Social Media talk to BEC
Social Media talk to BECSocial Media talk to BEC
Social Media talk to BEC
 
02.Twitter
02.Twitter02.Twitter
02.Twitter
 
Social Media & Electronics Industry B2B Marketing
Social Media & Electronics Industry B2B MarketingSocial Media & Electronics Industry B2B Marketing
Social Media & Electronics Industry B2B Marketing
 
Internet Culture and social media - lecture at AU
Internet Culture and social media - lecture at AU Internet Culture and social media - lecture at AU
Internet Culture and social media - lecture at AU
 

The Marketing Story of 2009 - TWITTER