Marie and Beth AR Presentation - IMPACT

Analyst Session Presentation Agenda – Monday, April 11th
Time Presenter Topic

12:15 - 12:45 pm Marie Wieck Helping Clients Transform for Growth

Introduction, business strategy, divisional top-level points,
revalidation from Impact Key Note. Momentum/update with
results, investments, competitive differentiation. Customer
validation.
12:45 - 1:15 pm Beth Smith New Capabilities for the Agile Enterprise

New product capabilities that enable IT organizations to address
today's requirements for agility, integration and scalability.
WebSphere product directions, key product announcements for
Application Infrastructure, Connectivity, and Business Process.
1:15 – 1:30 pm Marie Wieck and Beth Smith Joint Q&A
1:30 - 2:00 pm Break
2:00 - 2:45 pm Don Boulia Cloud Update
Update on overall IBM Cloud story and strategy. Highlighting
new function of application and database deployment
capabilities, image management, and cloud capabilities built on
SOA.
Demo
2:45 - 3:15 pm Jerry Cuomo, Phil Gilbert, Rob Q&A on WebSphere, BPM, and Cloud
High

3:15 - 3:30 pm Break Transition to Exec 1:1s; Impact Breakouts

3:30 - 5:00 pm AIM Executives Exec 1:1s
6:30 – 9:00 pm AIM Executives Analyst Reception
1

Helping Clients Transform For Growth

Marie Wieck GM WebSphere, IBM Software Group
Beth Smith VP WebSphere, IBM Software Group

April 11, 2011

2

3

IBM's statements regarding its plans, directions, and
intent are subject to change or withdrawal at IBM's sole
discretion. Information regarding potential future products
is intended to outline our general product direction and it
should not be relied on in making a purchasing decision.

The information mentioned regarding potential future
products is not a commitment, promise, or legal obligation
to deliver any material, code or functionality. Information
about potential future products may not be incorporated
into any contract. The development, release, and timing of
any future features or functionality described for our
products remains at our sole discretion.

4

Transformation Is Not Optional…

And It Doesn’t Come Easy

70% of organizational
transformations fail

Source: Managing Change: Winning Hearts and Minds, Harvard Business Review 2009

5

Change is the New Normal
New business models

Sky high consumer Dynamic partner and
expectations around supplier channel
products and relationships
services

Employees Empowerment
empowered at through social media,
the edge of your business mobile access & cloud

Velocity of From To To To Hours
Business Change Years Months Days / Minutes

6

A Culture of Adaptability is Needed…

Agents & Partners &
Gov’t Producers Re-insurers
Oversight
Mobile
Insurance Carrier

Internal
Employees

Consumers Life Auto
Insurance LOB
Consumers
LOB
Web
Home
LOB Gov’t
Agencies

Financial 3rd Party Outsourced/
Institutions Services BPO
Service
Providers

As CEOs turn attention to growth, a significant number said their success
depends on doubling revenue from new sources over the next five years

Source: Capitalizing on Complexity: IBM CEO Study 2010

7

…To React Quickly and Capitalize on Change

 Launched new insurance
services 50% faster

 Doubled market share to
become #4 provider in India

 Optimized processes to fund
new growth and react quickly to
new opportunities

“My job was to inspire people to
think differently” Mohan Chandrasekaran
CTO, Reliance Life Insurance

8

Transform for Growth
Agility requires:
 Transforming processes and decisions for growth
 Rapid, adaptable integration
 Unbounded applications
 Flexible and efficient infrastructure
Agile Businesses Achieve:
10% -15% higher margins
Up to 5% faster revenue growth
13% - 38% higher capital efficiency
Source: BTM Business Agility Index, BTM Corporation 2010

“Change is a threat when done to me,
but is an opportunity when done by me”
- Rosabeth Moss Kanter
Seven Truths about Change to Lead By and Live By, HBR 2010

9

Our Customers Achieve Business Agility Through
Business Integration and Optimization Capabilities
Commerce
Selling
Order management
Business Process
Supply chain Management
management Process discovery and design
Decision optimization Process automation and integrity
Business monitoring
Enterprise Marketing Decision management
Management Advanced case management
Industry process accelerators
Cross-channel campaign
management
Marketing resource management
Online media optimization
Marketing analytics

Application
Infrastructure Connectivity and
Cloud platform and Integration
application virtualization Messaging
Elastic caching Integration foundation
Application optimization B2B integration
Application foundation Cloud integration
Transaction processing Managed file transfer

All built on SOA

1
0

IBM Is Continuing to Help Customers Transform

New Delivery Models: Mobile, Cloud, Appliances

1
1

IBM Helps Align Business and IT for Repeatable and
Scalable Success

Methodology Accelerators Architecture

Language of Business Design
Events Rules
• Describes a business design

Analytics • Drives greater collaboration Content
between business and IT
Collaboration • Leverages enablers to Monitoring
maximize business value
Information Process

1
2

Services Offerings and Roadmaps Help Customers
Achieve Better Business Outcomes

1 Engage and Assess

• Conduct business agility
2 Design and Optimize

• Model business entities and
3 Leverage and Assemble

• Develop architecture model annotated
assessment lifecycle with agility enablers
• Define agility goals • Identify points of agility required in • Make architectural decisions and identify
• Scope process, lifecycle or the lifecycle process optimization building blocks
domain • Develop implementation plan
• Develop roadmap

Architectural Process Blocks
Variations Decisions
Model
Decision
Map
Business Agility Process and
Capability Model Implementation
Assessment Plan
Solution
Roadmap
Architecture Model
Business
Entity
Business Entity Lifecycle
Goal Capability Lifecycle Model Prototype
Model

1
3

Customers Gain Understanding to Jumpstart and
Accelerate Transformation with Industry Capabilities
and Expertise

 Mentoring and Expertise in over
20 Industries
– Models
– Templates
– IBM BPM Industry Packs
 Frameworks
 Accelerators for Deployment

Retail Electronics Banking Telecom Government Healthcare

“This agreement means IBM is taking a lead role
in a project that will help to build a more productive,
innovative and prosperous Australia” Australia’s National
Broadband Network

1
4

Partner Ecosystem Enriches IBM Solutions

 Partner generated WebSphere
revenue grows 20% YtY

2011 CRN
 Partners contributed 30% of Channel
2010 WebSphere revenue Champion
IBM #1
Middleware

 Partner-led opportunities
increased 36% YtY through
co-funded marketing

1
5

Our Customers Are Developing a Culture of Adaptability as
Their Key Asset In Order to Transform and Grow

 Scaling business model
innovations to reach
new customers
 Launched two new strategic
products in parallel – concept
to implementation – in less
than 12 months

New Autograph Brand
New Ritz Carlton Rewards

“Taking advantage of opportunities and
J.W. Marriott, Jr.
constantly changing has been Chairman and Chief Executive
a major part of our culture.” Officer, Marriott International

1
6

Our Customers’ Success Drives Our Results

Market Momentum and Global Reach:
 WebSphere Q4 2010 revenue grew 32% YtY
 6 straight quarters revenue growth 13% and higher
 9 straight quarters of market share gains 4.5 M client transactions
 40 innovation centers and 80 labs in 32 countries managed per business
day in the IBM Cloud
 30,000 business partners 8,000 Appliances

7,000+ SOA Customers 2011
8,000+ SOA Partners Integrated Platform to
5,000+ BPM Customers accelerate
2,000+ BPM Partners client success
$5 Trillion worth of
application investments 2005
currently reside on IBM SOA and BPM
More than systems and software
100,000
companies 1998
Web Transaction Processing
worldwide use
Nearly 80% of WebSphere
WebSphere
all transactions Application Server
go through
WebSphere 1993
software Messaging
MQ

1969
Transaction Processing
CICS
16

1
7

WebSphere: Enabling the Agile Enterprise

Transform processes and decisions for agility

Fast, flexible, and reliable access
across the enterprise and beyond

Extend applications to the edge with mobile, cloud,
and application optimization initiatives

1
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IBM Offers a Broad Portfolio of BPM Capabilities

Portfolio Entry Points
 Process discovery and compliance
 Process automation and integration Information

 Business monitoring Rules Collaboration

 Decision management
Modeling
 Advanced case management Optimization
Automation
Events Content

Monitoring Analytics

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0

Deliver on Your Business Promises
Reduce complexity, automate processes and boost productivity

Visibility Governance
Centralized visibility and control Achieve consistency and repeatability to
ensure processes execute as designed
Empower knowledge workers
with real time analytics to Share life-cycle management of process
optimize business processes applications across your business and IT
functions

Power Simplicity
Scale smoothly and easily from Simplify operations and improve customer
initial project to enterprise-wide experience.
program
Easy to engage all process participants,
powerful enough for mission critical processes

2
1

Powerfully Simple Process Improvement
IBM Business Process Manager V7.5

 Unified BPM platform combines the simplicity of
Lombardi Edition experience and the power &
scalability of WebSphere Process Server.
 Process Center and asset repository provides
maximum collaboration & governance required
to scale up your BPM program.
 Single product with multiple entry point
configurations and deployment options for
companies & programs of all sizes.

IBM Process Manager 7.5 highlights
 WebSphere Lombardi Edition & WebSphere Process Server compatibility ensures preservation of your BPM
investments to-date
 WPS customers can tap into easy-to-use design, playback, rapid deployment, and optimization capabilities
 WLE customers can extend with SOA-based process automation, enterprise integration, and high reliability
 In-process rules authoring based-on WebSphere ILOG JRules technology
 IBM Case Manager tasks can initiate IBM BPM processes. Integration Designer can generate appropriate source
artifacts and invocation scripting

2
2

Document and Run Processes in the Cloud
IBM Blueworks Live
 Simple process discovery,
documentation and lightweight
process execution
 On demand SaaS offering, with rich
collaboration and social capabilities
 Increases business agility and
improves the way customers work:
 Tens of thousands of customers
 Over 200,000 processes mapped
 Customer renewals > 92%

IBM Blueworks Live highlights “We now have tools to map out, study
and improve all of our processes. They
 Ensure consistency of terms across processes by managing definitions are user friendly and logical. I’m excited
in a Glossary that we’ve embraced the BPM
 Communicate and present process flows through playbacks technology and culture that supports
the way we want to manage our
 New templates, from simple process automation to complete “Account business.”
Opening” process
- Lateca Fields, Business Analyst
 Blueprints can be exported to IBM BPM 7.5 Lincoln Trust

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3

Automate,Govern & Improve Operational Decision-Making
WebSphere Decision Server

 Automate precise, context-specific decisions
through a unified Event Processing and Business
Rules offering
 Modernize legacy applications by mining and
migrating business rules using Rational tools
 Easily augment rule based decisions with
predictive knowledge from SPSS

IBM WebSphere Decision Server highlights
 Extends JRules Integration for Predictive Analytics to support PMML-based import of analytic models as
decision tree rulesets
 New rule mining capability in Rational Asset Analyzer v6.0 enables identification, analysis and extraction of
business rules in legacy applications for centralized management in the WebSphere ILOG BRMS
 Improved performance and availability of business events using HTTP, JMS, SOAP integration connectors by
leveraging WebSphere Application Server

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Agile, Flexible Solution Platform Simplifying the
Delivery of Solutions with IBM Case Manager

 Agile/ flexible platform that can
be leveraged across operational
departments or agencies –
reduces costs/ promotes best
practices
 Lower the barriers to delivering
solutions and effecting change in
organizations - business users can
design and deliver solutions
 Enables invocation of an IBM BPM
 Leverage current investments – process from an ICM Case Task to
support scenarios where process
easily integrate with existing orchestration is needed
processes and include information  Have the right information at the right
from content repositories time to make better decisions
 Optimize processes by extracting unique
insight from unstructured information

2
5

End-to-End Real Time Visibility with Business Activity
Monitoring with IBM Business Monitor v7.5

 Increases ROI through real time operational
visibility and low implementation costs
 Enterprise mobility enables views of KPIs,
metrics, and alerts through Web interfaces, mobile
devices, and corporate portals.
 What’s new?
– Fully integrated Cognos Business
Intelligence Server 10.1 for analysis and
reporting on historical data
– Built-in tools and runtime support for
integrated Business Activity Monitoring of
IBM Business Process Manager
– Fine-grained security to enable or prevent
anyone to see a wide range of information Provides visibility into real-time, end-
depth or detail to-end business operations,
– Enhanced business user customization of transactions, and processes to
data filtering, dashboard controls & reports, increase revenue, lower costs, and
and alerts improve service

25

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Rapidly Connect Applications and Services

Beyond the enterprise Cloud based Integration
Sterling B2B Integrator WebSphere Cast Iron Live
WebSphere DataPower Sterling B2B Collaboration Network
WebSphere Transformation Extender Sterling B2B Integration Services
WebSphere Cast Iron
Within the enterprise
WebSphere MQ
WebSphere Message Broker
WebSphere ESB
WebSphere DataPower

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Accelerate SOA Deployments With a Prescriptive Solution
WebSphere Enterprise Service Bus Registry Edition V7.5

 Combines an ESB, a service registry and a
repository for accelerated SOA success
 Integrated, interactive, and visual
development and deployment experience
 Increases visibility with an established catalog
of services
 Promotes fast ROI by tracking service usage
 Prescriptive guidance:
 IBM ESB and Connectivity Patterns Wiki
 WESB Development Guide

WESB Registry Edition 7.5 highlights
 Business spaces for SOA users supports
• service registration, mediation policy configuration, system health and service traffic monitoring,
visualizing reuse and impact of SOA projects
 Scriptable ESB through newly exposed textual mediation flow format
 New SLA endpoint lookup primitive
 More powerful transformations with XSLT2

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9

Simplified Integration and SOA Deployment with
Purpose-Built DataPower Appliances

WebSphere DataPower XI52 and XB62:
 New modular design lowers TCO by efficiently easing delivery of additional hardware
features
 Enhanced WSRR subscriptions for WSDL and WS-Policy
 Support for ebXML CPPA v2.0 (XB62 only)
 Enhanced MQ File Transfer Edition integration and transaction visibility (XB62 only)

WebSphere Appliance Management Center V4.0:
 Simple Multi-box Management for DataPower Appliances
 Single, pre-configured console to efficiently manage configurations, clusters of
DataPower appliances, firmware deployments, and monitor the health of DataPower
devices
WebSphere DataPower
WebSphere DataPower XI50z: Integration Appliances
 Acts as a bridge for distributed and System z platforms by offering built-in, message-
level security alongside swift and flexible integration with any-to-any transformation
XI52, XB62, XI50z
between disparate message formats
 Simplifies, governs, and enhances the network security for XML and Web Services WebSphere Appliance
 Monitoring of hardware with “call home” for current/expected problems Management Center V4.0
 Integrated zManager management to simplify control and operations

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1

Power Your Business with Intelligent Application
Development and Management with WAS V8

 Speeds delivery of new apps and services -
Broadest programming models in the industry
 Supports cutting edge capability - New mobile
and application agility capabilities Graphic
 Improves operational efficiency through
productivity and performance enhancements

WAS V8 highlights
 Premier application server in the industry for 12+ years
 Integrated programming models: JEE 6, OSGi Apps, Java Batch, XML, SCA, CEA, SIP IBM
 Extending the support to mobile devices through Web 2.0 and mobile feature pack WebSphere
 Update & extend running OSGi applications with less down time Application
 End-to-end performance improvements, security enhancements, edit-compile-debug
acceleration and administrative task automation enhancements
Server V8
 Easier migrations with less risk of downtime, through improved automation and tools, including
a no-charge migration toolkit for version to version migration and competitive migrations

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2

Bring the Power of WAS to Connected Devices with
WAS Feature Pack for Web2.0 and Mobile

Public Cloud Private Cloud

IBM WAS Feature Pack for Web 2.0 and Mobile
• New Toolkit for extending existing applications and building new riche
AJAX and mobiles versions easily
• Browser based app support for popular Smart Phones and Tablets,
including their respective look and feel
• Cross device support for desktop and mobile web applications
• Rapid delivery of outstanding user experiences through innovative user
interface services
• Supports WAS 6.1, 7.0, 8.0 and WAS CE

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3

Transformation for Growth Means Redefining
IT Boundaries


3
4

Gain Control of Enterprise Applications with Edge
Optimizations


3
5

Easily Scale-Out Business Critical Applications for
Continuous Availability with DataPower XC10 Caching
Appliance


WebSphere DataPower XC10 V2
• Expands to any client with HTTP capabilities including PHP and .Net
• Larger cache capacity, with 240 GB available for customer data
• Next generation hardware Platform (9005) for enhanced
performance
• Integrates with WebSphere DataPower XI50 and XI52

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6

Accelerate Traffic Beyond the Edge of the Enterprise with
DataPower


WebSphere DataPower Edge Appliance XE82
Coming soon, with intent to deliver:

• Intelligent load-balancing and security that includes AAA security
and intelligent routing
• Edge acceleration that leverages security tokenization, load and
cache optimization

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7

Accelerate Applications Hosted in the Enterprise to
Internet Based Users Around the Globe


WebSphere Application Accelerator for Public Networks
• Managed service offering to accelerate delivery of Internet web
applications to the edge of the public network
• Improves availability of user applications over the Internet
• Enhances application security against Internet threats
• Supports consolidation by providing an in-network dynamic load capacity Based on:

• Works with DataPower appliances with Application Optimization option

3
8

Accelerate Applications Hosted in the Enterprise to
Internet Based Users Around the Globe


WebSphere Application Accelerator for Public Networks
• Managed service offering to accelerate delivery of Internet web
applications to the edge of the public network
• Improves availability of user applications over the Internet
• Enhances application security against Internet threats
• Supports consolidation by providing an in-network dynamic load capacity Based on:

• Works with DataPower appliances with Application Optimization option

3
9

Accelerate Public Cloud and SaaS Applications to
Enterprise Network Users

Public Cloud

WebSphere Application Accelerator for Hybrid Networks
Coming soon, with intent to deliver:
Managed service intended to provide gateway service for enterprise
network access to accelerated SaaS and public cloud applications
• Appliance-based proxy gateway
Based on: • Consolidated traffic for centralized security policy management
• Enhances application availability over uncontrolled internet channels
• Increases performance for external applications access by enterprise users

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0

Key IBM Announcements in Support of Business Agility

• IBM Business Process Manager v7.5
Business Process Management • IBM Blueworks Live
Transform processes and decisions for • IBM Method for Business Process Optimization
agility • IBM Business Monitor v7.5
• WebSphere Decision Server Feature Pack for
SPSS Predictive Analytics

• WebSphere ESB Registry Edition v7.5
Connectivity and Integration • WebSphere Cast Iron Cloud Integration
• WebSphere MQ Advanced Message Security v7.0.1.1
Fast, flexible, and reliable access across the
• WebSphere MQ V7.0.1 Telemetry
enterprise and beyond
• DataPower Appliance Offerings (XI52, XI62, XI50z)
• WebSphere Appliance Management Center v4.0

• WebSphere Application Server v8
Application Infrastructure • WebSphere Application Server Feature Pack for
Web 2.0 and Mobile v1.1
Extend applications to the edge with mobile, • CICS Transaction Server for z/OS V4.2
cloud, and application optimization initiatives • WebSphere Application Accelerator
• IBM Workload Deployer v3

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IBM Uniquely Helps Customers Transform to Grow

Business Integration and New Delivery Models:
Optimization Software Capabilities Mobile, Cloud, Appliances

Strong Partner Ecosystem Industry Accelerators,
Frameworks, Solutions

Service Offerings and
Roadmaps World Class R&D, Labs,
Innovation Centers, and
Developer Communities
Business Strategy
Consulting, Methodology
and Process Expertise
Workload Optimized
Systems
Mentoring and Skills
Development
Customer Advocacy
Groups, User Groups
University Initiatives and
Innovative Learning Platforms
Thought Leadership in Associations,
Technology, Standards

Marie and Beth AR Presentation - IMPACT

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