1. Maureen Janet Schein
2586 Grandview Forest 830-822-5312
Canyon Lake, TX 78133 reenschein@gmail.com
Career Goal
To find a position in which I can serve the company, employees, members and the public by
providing guidance for communications initiatives and professional services that enhance and
improve all relationships.
Skills
Excellent history for:
Building, enhancing a positive public image
Making influential presentations (written/verbal) and effectively communicating
Cultivating and strengthening media relationships
Managing multiple work streams and projects simultaneously
Award-winning leadership
Education
Texas State University
Bachelor of Arts in Communications, Public Relations – summa cum laude
Certification: NIMS Public Information Systems (for emergency communications)
Experience
Community Resource & Recreation Center 2009 to present
Resource Program Director
Handle internal and external communications with board, staff, clients, donors and public.
Develop and review operating procedures, policy development. Manage department budget.
Establish work priorities and office activities/assignments. Prepare monthly reports.
Create and implement marketing tools for all organization events (create flyers, brochures,
graphics, paid advertising, etc). Plan, host, staff events.
Prepare written materials; solicitations, acknowledgements and other correspondence. Prepare
talking points, slideshows for speeches, presentations, press releases. Proactively issue alerts,
media responses.
Develop content, messaging, design of website; update as needed. Add web enhancements,
functionality; maintain content management. Direct social media strategies.
Participate in strategic planning; assist with policy development. Coordinate activities and
services with other departments and agencies.
Develop email marketing strategy for reaching community members.
Coordinate and supervise 100+ volunteers for social programs; teach and instruct regarding job
duties, policies, and arrange for training. Recruit, instruct new staff.
Serve clients by providing food and financial assistance, and other resource information.
Maintain confidentiality of client information.
Interpret and communicate work procedures and policies to volunteer staff.
Utilize technology advancement to improve services, efficiency, and to secure confidential
information. Lead database development committee/team; manage data entry and
implementation.
2. Public Relations Manager/Customer Service Manager/Office Manager 2007 - 2009
Scott Glazener Investigations
Local Landscape
Hill Country Resort
Electric Cooperatives and affiliated organizations 1997 - 2007
Public Relations Contractor
Develop and execute communications plan, in conjunction with strategic planning.
Write/layout/coordinate publishing of member publications including bill inserts, newsletters
and annual reports; external news releases; marketing materials (including broadcast and print
advertising). Enhance customer satisfaction through member/public image research.
Develop public communications policy. Direct implementation of coordination with strategic
communications/public relations plans; build message platform for business objectives.
Collaborate with senior management on communications plan development/initiatives. Align
initiatives, targets with strategic plan goals. Update co-op board on progress.
Analyze previous communication initiative, plan, messaging. Recommend changes for
improved impact of consistent messaging.
Provide counsel to senior management, company leaders, department staff, and board members
on public and media communications. Serve as resource and provide guidance/counsel and
develop (arrange) training for headquarters and district location staff on communications and
media relations; create media tools for employees.
Stay updated on renewable energy technology and sources, power interruption causes,
Coordinate internal and external communications, ensuring consistent messaging for
organization.
Cumbres & Toltec Scenic Railroad 2006
Manager of Public and Customer Relations and Administration
Supervise customer service employees in office work, standards, deadlines, proper procedures.
Provide guidance to employees for difficult/complex problems, complaints, disputes. Arrange
training in job duties and company policies. Recruit, instruct new employees. Recommend
promotions, transfers, hires and disciplinary action. Maintain employee files. Evaluate job
performance; make appropriate personnel action recommendation.
Handle all escalated customer complaints to end resolution.
Respond to all media inquiries/requests. Pursue news media coverage for increased exposure.
Direct internal employee communication messages and content.
Establish and build effective media, business partner and marketing relationships.
Prepare monthly financial reports for governing board.
Cultivate media relationships and corporate sponsorships. Maintain regular communication with
contact list. Draft news releases. Secure PSAs distribution.
Represent corporate interests at trade shows/special events/fairs/community education, etc.
HR contact for 77 employees; order random drug screenings and follow-up. Maintain security
of confidential employee files.
Midwest America Insurance (Part-time) 2005 - 2006
Sales Agent
3. KFLH-FM/KZRM-FM Radio, 1999 - 2006
Administrative Assistant/Sales Manager/Marketing Consultant/Show Host
Interview city/state/legislative officials for on-air interviews.
Develop and implement marketing proposals/strategies for advertising clients; create
sponsorship packages. Maintain/develop client portfolio.
Coordinate event planning and annual trade show. Coordinate advertising on outside media.
Participate in development of new products, services, events.
Assist with logo/brand/image creation for clients.
Supervise office employees, on-air staff for maximum customer service.
Develop station policies and contracts. Maintain client relations/continued contracts.
Rio Grande Sun newspaper 1984 - 1997
News Reporter/Photographer
Write news/feature/sports stories; take photographs; meet all deadlines. Ensure accuracy,
completeness and readability of publication.
Develop relationships with state legislative and Congressional staffers and office holders;
interview.
Create/maintain source relationships; off-the-record confidentiality.
Attend County Commission Meetings, Village Council meetings and other public events; court
cases; interview individuals, elected officials.
Review government/corporate documents, court briefs for articles.
Computer Skills
Proficient in: Microsoft Office: Word, Publisher, Excel, PowerPoint. Natural Log software;
SoundForge 4.0; Familiar with Adobe Suite; Quickbooks.
Social Media: Facebook, Twitter, LinkedIn, Instagram.
References
Max El Tawil, former CRRC Board Member, 830-935-3496
Emery Maez, NORA Electric Co-op GM, 505-469-0546
Sherri Muniz, Rotary International PDG, 210-639-0295
Extra-Curricular
Rotary International Volunteer positions:
Rotary Leadership Institute training facilitator, 2012-present
Rotary Zone 21b-27 Curriculum Committee, 2014 and 2015
Rotary District 5840, Asst/Lt. Governor, 2013-2015
Rotary President-Elect Trainer for Texas, 2015
Rotary District 5840, District Trainer, 2015-2019
Canyon Lake Rotary Club, past president and various other positions (2007-present)
Chama Valley Rotary Club, charter member (2003-2006)
Connect Rio Arriba, media coordinator (2000 – 2004)
Comal County Communications Committee 2014
Mental Health County Task Force, 2014-2015
Awards & Honors
San Antonio Food Bank Hunger Fighting Team of the Year – 2013
Rotary District 5840 – Assistant Governor of the Year - 2014
San Antonio Food Bank Multi-Service Agency of the Year – 2015