Want to get started using video in your marketing but don’t really know where to begin?  You’ve come to the right place. With just your smartphone or tablet, you can create, edit  and upload high-quality videos in just a few simple steps! Producing informational and promotional videos is a quick and simple way to connect with  your consumer base, to gain the trust of potential clients, and to send personal — and  impressive! — greetings to your clients and  sphere. You can also take it one step further and get your clients  involved using video testimonials and house-hunting videos. The possibilities are endless — put your creativity to work. Video isn’t just  for the tech-savvy real estate agent anymore! 

2. Why Video?
• YouTube - #2 search engine
• Better SEO for your site
– Website
– Blogsite
– Vlogsite
• Build trust
• Establishes credibility
• Face-to-face redefined

5. October 2008 – YouTube
reported as #2 search engine,
surpassing Yahoo!
November 2006 – Google buys
YouTube

7. Consumers & Video
• Increase length of time they’re on your site
• Increase your likelihood of being found
• Build trust and credibility
• Help potential clients feel like they know
you

8. VIDEO
Redefining F2F

11. Photos: 43
Video: 2
Both/Combo: 5
TOTAL: 50

12. Video Tips
• DO a few practice runs
• DO find your best light and test the sound
• DO get over “not liking” yourself on video
• DO stick to your area of expertise – talk about what you know
• DO shoot short segments
• DO post to YouTube and then share via your blog, social
media, etc.
• DO have a video formula
• DON’T underestimate the power of video

13. Incorporating Video
• Lead response videos
• Video updates for clients in transaction
• Community videos
• FAQ videos
• Personal videos – about you, about your team,
about your community involvement
• Videos of client events, charity events, and
more!

14. Remember…

15. Finding Material for Your
Blog Posts and Website
• FreeDigitalPhotos.net (photos)
• Footage.shutterstock.com (videos)
• RoyaltyFreeMusic.com (music)
• Whenever possible: take your own photos
and videos

16. Then What?
YouTube!

21. Connect: about.me/MauraNeill