1.
Social Media
& Digital Marketing
Maura Neill
ABR, CRS, CDPE, REALTOR®
about.me/mauraneill

2.
“I Have No Time For…”
• Social media
• Blogging
• Photos
• Videos
• Email marketing
• Anything more than I already do!

3.
Rule of Thirds
from Chris Brogan
New Executing on Servicing
Prospecting Prospecting Your
Accounts
Photo credit: “3 fire buckets” by Hadleywal on Flickr.com

4.
“I Have No Time For…”
• Social media
• Blogging
• Photos
• Videos
• Email marketing
• Anything more than I already do!

5.
Your Brand Should Tell Me:
Why You?
• What’s your value proposition to
your clients?
• What sets you apart from others in
the same business? Why should the
client choose you?
• What is your why?

6.
yourself.
• Log out of Google/Gmail – see what
others are seeing
• Put your name in quotes, i.e. “Maura
Neill” or “Maura Neill REALTOR”

7.
Alerts
What do you find?
Take charge of your online presence.

8.
Google “Maura Neill”

9.
Branding

10.
What is a Brand?
• It’s who you are.
• It’s what sets you apart.
• It’s what your clients think of when
they think of you.
• It’s the story you tell with your
marketing.

11.
Do You Have a Logo?

12.
Get a Professional Logo...
(that doesn’t look) Cheap

13.
Are You Using Your Photo?
• Does it look like you? (in other
words, is it current?)
• Is it professional?
• Is it friendly? accessible? relatable?
• Is it prop-free?
• Does it appeal to your target
audience?

14.
Start With Your Hub

15.
Consistency:
• Logo
• Colors
• Recognizable photo
• Voice
• Niche
• Message
• Passion

16.
To Blog or Not To Blog:
Is There Really Any Question?

17.
If you haven’t yet started blogging for
your business…
WHY NOT?

18.
Blogging Platforms

19.
Blogging:
Buzzword or Business Booster?
Photo credit: “BusinessWeek cover” by moxliukas on Flickr.com

20.
Benefits of Blogging
Photo credit: “Audience” by thinkmedialabs on Flickr.com

21.
Benefits of Blogging
Photo credit: “Buy Fresh, Buy Local (lomo)” by stevegarfield on Flickr.com

22.
Benefits of Blogging

23.
Benefits of Blogging
Photo credit: “Bullhorn” by carolbrowne on Flickr.com

24.
What Should I Blog?
Content is King

25.
Local Market Stats
Photo credit: “Central Scottdale [sic] Real Estate Market” by athomeinscottsdale on Flickr.com

26.
Local Dining

27.
Local News

28.
Local Events & Things To Do

29.
Buyer and Seller Tips

30.
DIY Home Tips

31.
Photos and Videos

32.
YOU!
Photo credit: “Who Are You?” by adewale_oshineye on Flickr.com

33.
Guest Bloggers
• Partner with other local experts in
related fields
• Student interns (also great for
photography + video blogs)
• Realtors in similar (but not
competing) markets – link-backs!

34.
Keys to Blogging Success
• Put a (written) plan in place
• Keep a running topics list / notebook
• Know your target audience
• Write ahead
• Identify guest bloggers
• Be creative
• Keep it fun – for you & your readers
• Stay consistent

35.
Blog Sharing –
Already On My Site = SEO Gold

36.
Social Media:
For UNmarketing Purposes

37.
“Always have something to
sell, but don’t always be
selling.”
~ Chris Brogan

38.
Where Are You?

39.
Profiles Need Consistency
• Bio
• Company & contact information
up-to-date
• Photo
• Are you always the same you?

40.
Facebook

41.
How Do You Use Facebook?
o Fun, fun, fun
o A place to get away from work
o Reconnecting with old friends/clients
o A place to mix business with
pleasure
o Business only – I stay strictly on my
Facebook business page

42.
Where Is Your Facebook
Presence?
• Your personal profile – what does it
look like?
• Your Facebook Business Page:
– Do you have one?
– Do you use it effectively?
– Do you need one?
• Where do you spend the most time
and get the most response?

43.
Branded Facebook
Business Page

44.
Harvesting the Information at
Your Fingertips

45.
Letting Facebook Do the Work
For You
From Raziel Ungar ~ Burlingame, CA
• Clients’ hobbies, interests
• What you see on Facebook + how
well you’ve gotten to know them
• Sharing articles, books, points of
interest
• An excuse to get in touch

46.
Harvesting Facebook for
Client Information
Birthdays & Anniversaries

47.
Harvesting Facebook for
Client Information
Facebook gathers useful
info for you!
Timeline-style page
(above); old page style
(right)

48.
Facebook:
Your Blog’s Best Friend
Add the “Like” button to your website
to link your Facebook Business Page to
your site:
http://goo.gl/aZbXf
 Integrate your page with your
website: links to blog posts,
website pages, etc.

49.
Twitter

50.
Tweet Along With Me
• Listening – who’s talking about
what?
• Conversation – jump right in
• Twitter search – key words for your
area and niche market
• Local love – who’s on? who’s
talking? who’s influencing?

51.
Twitter Basics
• Who should you follow?
• How do you get followers?
• What should you be tweeting?
• What is a hashtag?
• How can Twitter be useful?

52.
Pinterest

53.
Pinning as Prospecting?
Pin what interests you – create boards
for yourself and let pinners come to
you

54.
Pinning with Past Clients
• Follow your
clients on
Pinterest – see
what they’re
pinning, what
their interests are
• Tag them in pins
that would
interest them

55.
Google+

56.
Are You on G+ Yet?
• The new kid – who’s using?
• Google owns #1 and #2 search
engine – Google + YouTube
• Public posts are indexed (unlike on
Facebook)  SEO Gold!
• Hangouts!

57.
Google+ Public Posts
Make your
posts public

58.
Hootsuite
• Manage
Facebook, Twitter, G+, Foursquare, LinkedI
n, Wordpress, MySpace – all from one
dashboard
• Schedule tweets & updates
• Save time

59.
Hootsuite

60.
Blog Share – Social Sharing

61.
Email Marketing:
Permission, Not Forgiveness

62.
Just because you have my email
address does not mean you have my
permission to add me to your email list.
Can Spam Act: A Compliance Guide for
Businesses - http://goo.gl/SQhHL

63.
Email Marketing
• An opt-in is much more valuable
than an apathetic past client
• An opt-out can hurt you
• Produce quality content and
subscribers will come to you
• Create a plan
• Be focused with your content

64.
EmailStationery.com
• Branded every email:
– Email signature - $109
– Email stationery - $229
– Signature + stationery - $289
– Complete package - $395 (includes
email postcard + thank you card)

65.
My Favorite Email Platforms
V
• Mailchimp.com – FREE for up to
2,000 subscribers, fewer than 12,000
emails/month
• Cocodot.com – unlimited FREE
digital e-cards & invitations – like
E-vite but better! (or print for a small
price)

66.
Closing Invitations
Cocodot

67.
Blog-Share – Adding Email

68.
Video
Just Do It

69.
If You’re Not Making Videos…
What Are You Waiting For?
• Face-to-face redefined
• YouTube - #2 search engine
• Embed into your blog
– Use as a mini-Vlog to correspond to a
longer blog post
• Answers FAQs
• Build trust

70.
Neighborhood Videos

71.
Video Apps
iMovie SocialCam
Videolicious
Tout Animoto

72.
Photo Apps
Instagram PS Express
Photosynth
Camera+ PicFrame

73.
Blog Share – Video Mania

74.
QR Codes –
Bridging Virtual to Mobile

75.
What Is That Thing?
• Explain it to your
clients – don’t
assume they
know.
• Give instruction on
flyers: “Download
QR Reader and
scan here for more
information.”

76.
Bit.ly
• More than a URL shortener
• Creates and TRACKS shortened
URLS, QR codes, and more

77.
More Cool Tools

78.
Fiverr – Cheap Stuff
Have $5 to spare? You could get:
• Professional voice-over
• Cool, graffiti-style portrait
• Say anything you want in an Irish accent
• And so much more!

79.
Olloclip
www.olloclip.com
• 3 lenses in one – wide
angle, macro, and fisheye
• $70 – check Amazon.com!

80.
Gliffy – Flowcharts Galore
• Create
flowcharts and
diagrams
• FREE 30-day trial

81.
SurveyMonkey
• Create surveys, track results
• Collect client data
• FREE accounts

82.
PicMonkey
• FREE online photo editing
• Make collages
• Add text, etc.

83.
Jing
http://techsmith.com/jing.html
• Screen capture on steroids! FREE!
• Take screenshots (stills)
• Record screencasts (videos)

84.
KeepVid
www.keepvid.com
• Download
videos
from
YouTube
• No need
to keep
huge
video files
• FREE!

85.
PDF Converter
www.freepdfconvert.com
• FREE online PDF converter
• Keeps links in tact (for uploading to your
website)
• Downside: only 1 convert/30 minutes (with free
service)

86.
Cool Tool: Apple TV
• Mirrors your iPad or
iPhone onto your
TV
• In-office listing
presentations apple.com/appletv
• How else could you
use it?

87.
Q&A

88.
Find This Presentation Online
www.mauraneill.com/adv-social-media
Photo credit: “Computer mouse, mousepad, hand” by Si1veryon Flickr.com

89.
Thank You!
Let’s Connect! :)
about.me/mauraneill