Millennium Marketing - NW Montana Association of REALTORS - February 1, 2013
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Word of mouth marketing is the most powerful form of marketing. Technology magnifies word of mouth marketing in the virtual world. Real estate agents must establish an online presence through websites, blogs, and social media in order to effectively market to today's consumers, 91% of whom begin their home search online. Consistency across online profiles and platforms is important for building an effective real estate brand.
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Millennium Marketing - NW Montana Association of REALTORS - February 1, 2013
- 1. Millennium Marketing Maura Neill ABR, CRS, CDPE, e-PRO, REALTOR® about.me/mauraneill
- 2. On Twitter? Tweet live during this class! @MauraNeill
- 3. Word of Mouth Marketing is the most powerful form of marketing there is.
- 5. Business has shifted. How do you market in the virtual world?
- 6. Web 1.0 Email and Static Business Websites Cards Print: Direct mail, signs, business cards
- 7. New Media Blogs, Video, Photos, Local Content Agents Reviews, Facebook, Social Media, Google Searches
- 9. You spend less time converting prospects to clients when you already have people who: • Know you • Like you • Trust you
- 10. What We’ll Cover Getting your InternetHub Online and Site found the Code and Spokes Social Media Management
- 11. Look for ideas, concepts, techniques for which you see an immediate use back at the office
- 12. Research the Consumer The more you know about them, the easier it is to create service strategies online.
- 13. Realtor.org
- 14. Profile of Home Buyers and Sellers ____ Typical age of home buyers 42 ____ Typical age of home sellers ____ % of buyers – single females ____ % of buyers – married couples ____ % of all buyers were FTHB ____ % HB who found photos useful ____ % buyers who would use agent again ____ % of buyers who searched online
- 15. Profile of Home Buyers and Sellers ____ Typical age of home buyers 42 ____ Typical age of home sellers 53 ____ % of buyers – single females ____ % of buyers – married couples ____ % of all buyers were FTHB ____ % HB who found photos useful ____ % buyers who would use agent again ____ % of buyers who searched online
- 16. Profile of Home Buyers and Sellers ____ Typical age of home buyers 42 ____ Typical age of home sellers 53 ____ % of buyers – single females 16 ____ % of buyers – married couples ____ % of all buyers were FTHB ____ % of buyers who found photos useful ____ % buyers who would use agent again ____ % of buyers who searched online
- 17. Profile of Home Buyers and Sellers ____ Typical age of home buyers 42 ____ Typical age of home sellers 53 ____ % of recent buyers – single females 16 ____ % of buyers – married couples 65 ____ % of all buyers were FTHB ____ % of buyers who found photos useful ____ % buyers who would use agent again ____ % of buyers who searched online
- 18. Profile of Home Buyers and Sellers ____ Typical age of home buyers 42 ____ Typical age of home sellers 53 ____ % of recent buyers – single females 16 ____ % of buyers – married couples 65 ____ % of all buyers were FTHB 39 ____ % of buyers who found photos useful ____ % buyers who would use agent again ____ % of buyers who searched online
- 19. Profile of Home Buyers and Sellers ____ Typical age of home buyers 42 ____ Typical age of home sellers 53 ____ % of recent buyers – single females 16 ____ % of buyers – married couples 65 ____ % of all buyers were FTHB 39 ____ % of buyers who found photos useful 84 ____ % buyers who would use agent again ____ % of buyers who searched online
- 20. Profile of Home Buyers and Sellers ____ Typical age of home buyers 42 ____ Typical age of home sellers 53 ____ % of recent buyers – single females 16 ____ % of buyers – married couples 65 ____ % of all buyers were FTHB 39 ____ % of buyers who found photos useful 84 ____ % buyers who would use agent again 84 ____ % of buyers who searched online
- 21. Profile of Home Buyers and Sellers ____ Typical age of home buyers 42 ____ Typical age of home sellers 53 ____ % of recent buyers – single females 16 ____ % of buyers – married couples 65 ____ % of all buyers were FTHB 39 ____ % of buyers who found photos useful 84 ____ % buyers who would use agent again 84 ____ % of buyers who searched online 90
- 22. Getting Your Site Found Who is your On Page and Off Consumer? Page SEO Hub and Spokes
- 23. Develop an Online Strategy • Building Brand • Building Links • Creating Buzz • Creating Traffic • Creating SM presence • Lead Generation?
- 24. “I Have No Time For…” • Social media • Blogging • Photos • Videos • Email marketing • Anything more than I already do!
- 25. Rule of Thirds from Chris Brogan New Executing on Servicing Prospecting Prospecting Your Accounts Photo credit: “3 fire buckets” by Hadleywal on Flickr.com
- 26. “I Have No Time For…” • Social media • Blogging • Photos • Videos • Email marketing • Anything more than I already do!
- 27. BY THE NUMBERS
- 28. What Do These Numbers Mean To You? 75 91 68 77 60
- 29. What Do These Numbers Mean To You? 75 % of time spent on “social” Internet 91 68 77 60
- 30. What Do These Numbers Mean To You? 75 % of time spent on “social” Internet 91 % of homebuyers start search online 68 77 60
- 31. What Do These Numbers Mean To You? 75 % of time spent on “social” Internet 91 % of homebuyers start search online 68 % of consumers using mobile apps in real estate search 77 60
- 32. What Do These Numbers Mean To You? 75 % of time spent on “social” Internet 91 % of homebuyers start search online 68 % of consumers using mobile apps in real estate search 77 % of public using mobile at home 60
- 33. What Do These Numbers Mean To You? 75 % of time spent on “social” Internet 91 % of homebuyers start search online 68 % of consumers using mobile apps in real estate search 77 % of public using mobile at home 60 million people looked for real estate on the top 5 RE sites in 2012
- 34. What Do These Numbers Mean To You? 25
- 35. What Do These Numbers Mean To You? 25 % of consumers who complete an action on a real estate site the same day they start searching
- 36. You cannot have a marketing plan that does not include the Internet.
- 37. BACK TO BASICS
- 38. What is a Brand? • It’s who you are. • It’s what sets you apart. • It’s what your clients think of when they think of you. • It’s the story you tell with your marketing.
- 39. Are You the Same Online and Offline?
- 40. YOU are Your Brand
- 41. Do You Have a Logo?
- 42. Get a Professional Logo... (that doesn’t look) Cheap
- 43. Are You Using Your Photo? • Does it look like you? (in other words, is it current?) • Is it professional? • Is it friendly? accessible? relatable? • Is it prop-free? • Does it appeal to your target audience?
- 44. Consistency is Key • Logo • Colors • Recognizable photo • Voice • Niche • Message • Passion
- 45. Get To Know Your Consumer: The more you know about them, the easier it is to create service strategies online.
- 46. Who are you trying to reach? What do you know about this group? Is there one message or many for them? MARKETING ANALYSIS
- 47. Getting Your Site Found Target Market Demographics • With whom do you work? With whom do you want to work? • What information do they need? What interests them? • What do you want to share with them? • What problems can you solve for them?
- 48. Defining Your Audience & Yourself • How do you define the market you serve? Is it geographic? Ethnic? By gender or age? By neighborhood? • Do you deal in specific types of properties? • What sets you apart from others in your field? How do you distinguish yourself from your competitors?
- 50. Why a Hub? You can’t sell a home on Linkedin, Facebook, Twitter, Pinterest, or Youtube… …but you can send them somewhere they can.
- 51. That is the Power of the Hub and Spokes
- 52. Facebook Personal Facebook Business Twitter Page Website and/or Email/ Linked In Blog Enewsletters Direct Mail YouTube and Other Website = Central Focus
- 53. Website Implementation • Website • Blog – Wordpress – Dakno (dakno.com) • Facebook Profile and/or Business Page • Business Card Site – About.me – Google.com/profile – LinkedIn.com
- 54. Website Features • Search for all local marketplace inventory • View multiple photos and videos for listings • Contact an agent, broker or mortgage professional • Learn “basic” information about the real estate process
- 55. Don’t Forget: • View multiple photos and videos for listings • “Contact Me” page • Help finding lenders & other service providers • Learn “basic” information about the real estate process • Information about YOU
- 56. How do you address the needs of the consumer? • Integrity of your company (think testimonials) • Knowledge of the process (think learning) • Responsiveness to inquiries (think instant) • Knowledge of the market (think visuals)
- 57. To Blog or Not To Blog: Is There Really Any Question?
- 58. If you haven’t yet started blogging for your business… WHY NOT?
- 61. Think of a Wordpress site as a container – that is open to all types of content. Website = Static Blog = Dynamic 61
- 63. Already Have a Website? • Add to your website as Yourwebsite.com/Blog – Adds to Search Engine Optimization – Create a consumer interaction point
- 64. Blogging: Buzzword or Business Booster? Photo credit: “BusinessWeek cover” by moxliukas on Flickr.com
- 65. Benefits of Blogging Photo credit: “Audience” by thinkmedialabs on Flickr.com
- 66. Benefits of Blogging Photo credit: “Buy Fresh, Buy Local (lomo)” by stevegarfield on Flickr.com
- 68. Benefits of Blogging Photo credit: “Bullhorn” by carolbrowne on Flickr.com
- 69. What Should I Blog? Content is King
- 70. Local Market Stats Photo credit: “Central Scottdale [sic] Real Estate Market” by athomeinscottsdale on Flickr.com
- 71. Local Dining
- 72. Local News
- 73. Local Events & Things To Do
- 74. Buyer and Seller Tips
- 75. DIY Home Tips
- 77. YOU! Photo credit: “Who Are You?” by adewale_oshineye on Flickr.com
- 78. Guest Bloggers • Partner with other local experts in related fields • Student interns (also great for photography + video blogs) • Realtors in similar (but not competing) markets – link-backs!
- 79. Keys to Blogging Success • Put a (written) plan in place • Keep a running topics list / notebook • Know your target audience • Write ahead • Identify guest bloggers • Be creative • Keep it fun – for you & your readers • Stay consistent
- 80. Blog Sharing – Already On My Site = SEO Gold
- 81. Go Mobile
- 82. Wordpress Users: Responsive Design Mobile devices will become the most popular way to access the internet, which is why responsive WordPress themes are in high-demand. Responsive designs share common elements: • Content is the same no matter the device’s screen size (WordPress posts and pages) • Style, coloring, branding, etc. are the same or substantially similar across devices (logos, images, color palettes) • Layout adapts to the screen’s size, with optionally specified minimum and/or maximum widths Source: http://http://wpmu.org/wordpress-responsive-design
- 84. Responsive Design Making Your Site Mobile
- 85. Responsive Design iPhone iPad
- 86. Chat . . . Text Messaging
- 87. ON PAGE AND OFF PAGE SEO
- 88. SEO is... • The process of improving your website’s ranking in search engine results • Spiders crawl your site and determine your ranking based on the search engine’s (Google, Yahoo, etc.) a complex algorithm that takes a variety of information
- 89. 5 Key Items That Will 5 Key Items That Will Help Help Your SEO Your SEO • Domain Name • Domain Age • (New) Content On Your Site • Page Title • Page URL
- 93. Tools • www.googlekeywordtool.com • marketing.grader.com • www.google.com/analytics
- 94. SEO Tactics to Apply • Install Google Analytics on your website to establish baseline data on traffic • Create a keyword hit list based on relevance • Adjust your page title to include important keywords • Infuse keywords strategically on site • Build links via directories and industry orgs
- 95. Social Media
- 96. Website = Central Focus Facebook Personal Facebook Business Twitter Page Website and/or Email/ Linked In Blog Enewsletters Mail and YouTube Other
- 97. You can’t be everywhere … (C) by Kim |
- 98. Establishing your presence WHERE DO YOU NEED TO BE?
- 100. Where Are You?
- 101. Where Are Your Potential Clients?
- 102. Profiles Need Consistency • Bio • Company & contact information up-to-date • Photo • Are you always the same you? • Are you in compliance?
- 103. Balance it all by FOCUSING ON YOUR LOCALS
- 104. “Always have something to sell, but don’t always be selling.” ~ Chris Brogan
- 105. What to Post • Basic systems in place to keep fans engaged. – Fill in the blank Friday – Photo Friday – Update on stats – Pick your palace A and B – Questions – Quotes – Weekend Update
- 106. Encourage Call to Action
- 107. Ask Questions
- 108. Ask Questions
- 109. Fill in the Blank
- 110. Ask Questions
- 111. Don’t Forget Your Raving Fans
- 113. Community – FB Group
- 114. Don’t Want a Biz Page? Find Your Facebook Niche
- 115. Finding Your Facebook Niche Bobbi Howe’s Saturday Morning Runners
- 116. Branded Facebook Business Page
- 117. Have Less Than 100 Fans? • Don’t be discouraged • People are LURKERS • 90% who read your comment will not – Like – Engage – Share
- 118. Use Action Words to Encourage Engagement
- 119. Harvesting the Information at Your Fingertips
- 120. Letting Facebook Do the Work For You From Raziel Ungar ~ Burlingame, CA • Clients’ hobbies, interests • What you see on Facebook + how well you’ve gotten to know them • Sharing articles, books, points of interest • An excuse to get in touch
- 121. Harvesting Facebook for Client Information Birthdays & Anniversaries
- 122. Harvesting Facebook for Client Information Facebook gathers useful info for you! Timeline-style page (above); old page style (right)
- 124. Facebook: Your Blog’s Best Friend Add the “Like” button to your website to link your Facebook Business Page to your site: http://goo.gl/aZbXf Integrate your page with your website: links to blog posts, website pages, etc.
- 125. Twitter
- 126. Tweet Along With Me • Listening – who’s talking about what? • Conversation – jump right in • Twitter search – key words for your area and niche market • Local love – who’s on? who’s talking? who’s influencing?
- 127. Twitter Basics • Who should you follow? • How do you get followers? • What should you be tweeting? • What is a hashtag? • How can Twitter be useful?
- 128. Google+
- 129. Are You on G+ Yet? • The new kid – who’s using? • Google owns #1 and #2 search engine – Google + YouTube • Public posts are indexed (unlike on Facebook) SEO Gold! • Hangouts!
- 130. Google+ Public Posts Make your posts public
- 131. Hootsuite • Manage Facebook, Twitter, G+, Foursquare, LinkedIn, Wordpress, MySpace – all from one dashboard • Schedule tweets & updates • Save time
- 132. Hootsuite
- 133. Blog Share – Social Sharing
- 134. Email Marketing: Permission, Not Forgiveness
- 135. Just because you have my email address does not mean you have my permission to add me to your email list. Can Spam Act: A Compliance Guide for Businesses - http://goo.gl/SQhHL
- 136. Email Marketing • An opt-in is much more valuable than an apathetic past client • An opt-out can hurt you • Produce quality content and subscribers will come to you • Create a plan • Be focused with your content
- 137. EmailStationery.com • Branded every email: – Email signature - $109 – Email stationery - $229 – Signature + stationery - $289 – Complete package - $395 (includes email postcard + thank you card)
- 138. My Favorite Email Platforms V • Mailchimp.com – FREE for up to 2,000 subscribers, fewer than 12,000 emails/month • Cocodot.com – unlimited FREE digital e-cards & invitations – like E-vite but better! (or print for a small price)
- 139. Following the Rules: The Code of Ethics & Standards of Practice and Fair Housing in the Online World
- 140. “Anytime we interact in social environments online we are still obligated by these laws and regulations.”
- 141. Writing, marketing in a Web 2.0 world needs to follow the same guidelines you use in print advertising.
- 142. Where can You get into trouble? • Facebook • YouTube • Twitter • Anywhere you’re • LinkedIn Groups posting – anywhere. • Blogs • Trulia Voices • Zillow
- 143. Potential Fair Housing Violations • When creating a blog post or updating your Facebook page or profile, don’t describe a neighborhood in terms of ethnicity, sexual orientation or other protected classes. • Be cautious in answering inappropriate questions on social networks like Trulia, Zillow, Twitter or Facebook.
- 144. Potential Fair Housing Violations • Don’t answer questions about crime in a neighborhood • Don’t write a blog post about a great family neighborhood
- 145. Social Media Landmines For You • Always make sure that your company name and professional status are apparent on every electronic communication you make. • Be careful about posting information about your meetings with clients or other real estate professionals. • Don’t complain, brag, or even talk about your client’s reactions to property.
- 146. Social Media Landmines for Your Clients • Have your clients make a list of all the social media sites on which they have profiles. • Warn them about posting during the buying or selling process. • Explain the dangers that social media can pose to their negotiations. • Need a horror story to tell?
- 147. Client Confidentiality • If your client chats with you on Facebook, remember to stay off their wall. • Never post about properties while in negotiations. • Never post anything negative about a listing. • If you are having a bad day, keep it to yourself. No venting!
- 148. Company Privacy Social media sites are the new water cooler conversation.
- 149. Company Privacy • Using stories about transactions or situations in the firm is playing with fire. • Be sure to comply with your company’s privacy policy or their social media policy. • Always consider: would you say this if someone was sitting in your office?
- 150. The Code of Ethics & Standards of Practice
- 151. Article 12 • Be honest and truthful in real estate communications. • Present true picture in advertising, marketing, and other representations. • Ensure that status as real estate professionals is readily apparent in advertising/marketing/other representations, and that recipients are, or have been, notified that those communications are from real estate professional.
- 152. Standard of Practice 12-5 • Cannot advertise real estate services or listed property in any medium without disclosing name of REALTOR®’s firm in reasonable and readily apparent manner. • This also applies to people employed by or affiliated with REALTORS®.
- 153. Standard of Practice 12-8 • Obligation to present true picture includes information on REALTORS®’ Web sites. • Use reasonable efforts to ensure that information on Web sites is current. • Take prompt and corrective action when it is apparent that information is not current or accurate.
- 154. Standard of Practice 12-9 • REALTOR® firm Web sites shall disclose the firm’s name and state(s) of licensure in a reasonable and readily apparent manner. • Web sites of REALTORS® and affiliated non-member licensees shall disclose firm’s name and that REALTOR®’s or non-member licensee’s state(s) of licensure in a reasonable and readily apparent manner.
- 155. Standard of Practice 12-10 REALTORS® are prohibited from: 1) Engaging in deceptive or unauthorized framing of real estate brokerage Web sites; 2) Manipulating listing content that produces a deceptive or misleading result; or 3) Deceptively using metatags, keywords or other devices/methods to direct/drive/divert Internet traffic, or to otherwise mislead consumers.
- 156. Standard of Practice 12-11 • REALTORS® intending to share or sell consumer information gathered via the Internet shall disclose that possibility in a reasonable and readily apparent manner.
- 157. Standard of Practice 12-12 REALTORS® shall not: 1) Use URLs or domain names that present less than a true picture 2) Register URLs or domain names which, if used, would present less than a true picture
- 158. Article 15 • REALTORS® shall not knowingly or recklessly make false or misleading statements about competitors, their businesses, or their business practices. • SOP 15-2 (updated 1/10) obligation to refrain from making false or misleading statements updated to include the internet • SOP 15-3 (adopted 1/10) adds obligation to make a clarifying statement or remove statements in blog comments made by others if they are false or misleading
- 160. Avoiding Plagiarism • Plagiarism is using someone else’s work and claiming it as your own – i.e., if you copy and paste someone’s blog post into your blog • Copyright infringement is using someone else’s work without attributing it to them – remember writing research papers in high school and college? • For your business purposes: assume that everything on the Internet is copyrighted
- 161. Finding Material for Your Blog Posts and Website • FreeDigitalPhotos.net (photos) • Footage.shutterstock.com (videos) • RoyaltyFreeMusic.com (music) • Whenever possible: take your own photos and videos
- 162. Where to Showcase Your Photos and Videos • Flickr.com (photos) – FREE and premium (paid) accounts, great SEO • YouTube.com (videos) – FREE, best SEO for your videos
- 163. Super-Secret Photo Naming Trick via Ira Serkes, Berkeley, CA Name your photo with the address of the property, neighborhood name, etc.: 4215-river-shoals-court-duluth-ga-30097-river- mill-homes-for-sale-maura-neill-realtor
- 166. Cool Tool: Apple TV • Mirrors your iPad or iPhone onto your TV • In-office listing presentations apple.com/appletv • How else could you use it?
- 167. Find This Presentation Online www.mauraneill.com/mill-marketing
Hinweis der Redaktion
- SECTION 3: USE THE POWER OF THE HUB AND SPOKE PRINCIPLE SLIDE 15
- We’re not going to go into the technical aspects of setting up a blog today – that is a whole other class and much more than an hour. But for those of you who do not already have a blog, a couple of user-friendly options include: Wordpress – if you get a Wordpress.com account, you can start blogging today. It’s a free account (your site name will look something like this: mauraneill.wordpress.com, but you can have a purchased domain name point to it). Wordpress.org will give you more flexibility and capability within the site, but will take a little more set-up time and know-how. Tumblr – also free and very user-friendly, but would be difficult to import the content into another type of site if you ever decided you wanted to move your content into another platform in the future.
- Wordpress.com vs. Wordpress.org – both offer you free blogging opportunities. If you already have a Wordpress website (if your real estate website is built on the Wordpress platform) then you already have Wordpress.org. If you do not have a blog capability within your current website, and you are looking for a free, simple way to start blogging today, Wordpress.com could be right for you. After a few months, when you feel comfortable with the software, it should be easier to decide if you want to stick with Wordpress.com or switch to Wordpress.org for your 'real' blog – and it’s simple to have your Wordpress.com blog converted into a Wordpress.org site, with the help of a qualified Wordpress developer.
- Choosing a blogging Platform.Probably the most important thing to do when starting the process of choosing a blog platform is to consider your aspirations for your blog. Of course complete first timers might struggle a little with seeing the future of their blogging, but to the best of your ability attempt to answer some of these questions: Is blogging something I see myself doing long term? What will the main purpose of my blog be? Is my blogging more of a hobby or does it have some professional application? Do I foresee putting ads on my blog? Different blogging platforms offer different levels of service. Some like Blogger.com and WordPress.com offer both the platform, domain name and hosting for free. Others like Wordpress.org (note this is different to WordPress.com) offer the platform for free but you then need to find and pay for your own hosting and domain name. Others still, like MovableType charge for a license for the platform (depending how many blogs you have and whether they will have a commercial, personal, educational or not-for-profit use - they do also have a free version) and then you need to arrange and pay for your own domain name and hosting.
- The obvious: local market statistics. The public wants them, so you can give them what they want. Whether you gather them from your local MLS or you subscribe to a service, such as Altos Research, you can not only provide the data but you can (and should) comment on it, help to demystify it, decipher and interpret it for the public so they can understand the numbers.
- Local dining – if you dine out in your market area, then you can let your readers know about where you love to eat and why. Websites like Foodspotting and Yelp have turned diners on to the idea that eating out is a social event – as if there was any doubt. When we break bread, it is often social. Why not turn your culinary adventures into blog posts that allow you to not only share your love of locally owned restaurants, but also to help promote those places, too – they are small business owners just like you!
- Local events – what does your area have to offer?
- DIY transformations
- Running short on time? A quick photo of a local spot is a great conversation starter! People love photos and videos – they may spend more time on these posts than anywhere else on your site – and it will keep them on your site longer.
- Who Are You? Help your readers get to know you! Today’s consumer wants to get to know you and trust you before they will decide to do business with you. Putting some of your own personality into your blog will help your potential clients do just that. That doesn’t mean talking about what a great REALTOR you are – it means giving a little bit of personal insight into who you are – your likes, your dislikes, what you like to do in your town, where you enjoy going. And this shouldn’t necessarily be a huge number of your blog posts – it can just be in the tone of your posts, the personal tidbits you include (for example, when writing about local dining or events). But the more the consumer feels she’s getting to know you, the more likely they are to connect with you and keep coming back.
- As real estate professionals we are all accustomed to thinking about Fair Housing issues in advertising, and we need to be sensitive to the same issues being raised in your online interaction. Fair Housing issues are legislated by :•The Civil Rights Act of 1866 which was the first legislation in the U.S. prohibiting all racial discrimination •The Fair Housing Act (Title VIII of the Civil Rights Act of 1968) which legislated fair housing throughout the U.S. by prohibiting discrimination in the sale, rental, and financing of dwellings, and in other housing-related transactions, based on race, color, national origin, religion, sex, familial status , and handicap (disability) •The Americans with Disabilities Act which prohibits discrimination against persons with disabilities in places of public accommodations and commercial facilities. •New York state and local laws. State and local laws often increase the number of protected classes therefore creating a broader coverage than the Federal law. REALTORS® are also obligated under Article 10 of the Code of Ethics which prohibits discrimination based on race, color, religion, sex, handicap, familial status, or national origin, or sexual orientation in providing professional services or in our hiring practices. Keeping in mind that anytime we interact in social environments online we are still obligated by these laws and regulations. Answering questions on Trulia or Zillow for example could be considered advertising since your engagement there is obviously for business purposes. So if someone were to ask the ethnic or racial composition of an area and you were to answer, you might find yourself in violation of one of the above laws. Or if you were to create a Facebook page for your business even if you were to offer only community information you would need to be sensitive about providing information which might be construed as biased.Should you be writing advertising or promotional material for properties in your Web 2.0 interactions, you need to be careful to follow the same guidelines you use in print advertising, and since statements made by you in the 2.0 world are both published and permanent you need to be Potential Fair Housing Violations1. When creating a blog post or updating your Facebook page or profile, don’t describe a neighborhood in terms of ethnicity, sexual orientation or other protected classes. 2. Be cautious in answering inappropriate questions on social networks like Trulia, Zillow, Twitter or Facebook. 3. Don’t answer questions about crime in a neighborhood 4. Don’t write a blog post about a great family neighborhood
- We have talked about the rules and a few examples. Where do we need to worry about this?ANYWHERE- online