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Social Media For Musicians
being in a conversation
Matthias Krebs | Artist Training Refugee Class for Professionals
ARTIST TRAINING: REFUGEE CLASS FOR PROFESSIONALS
• You’re new in Berlin and would like to work as an independent musician? You
want to network with peers and industry representatives? Learn more about
Berlin’s free music scene and other exciting topics such as music didactics,
social media strategies, booking, self-presentation and funding.
• For five days, experts will provide you with an overview of self-marketing in the
musical field. How do I best represent myself and my music? How do I fund my
music project? What do I need to realize a concert in Germany? In workshops
and excursions you will get important information about Berlin’s musical
practice.
The project "Artist Training: Refugee Class for Professionals" is a qualification
offer for the integration of fugitive artists at the Berlin Career College - University of
the Arts Berlin.
/ 2
Matthias Krebs | Artist Training Refugee Class for Professionals
Matthias Krebs
• Matthias Krebs is a research associate at the
Berlin Career College at the Berlin University of
the Arts and is in charge of running the certificate
course DigiMediaL_musik (www.digimedial.udk-
berlin.de) where musicians learn to effectively
use social-media-strategies. His research
focuses on social networks dedicated to music,
social media communications and self-marketing
strategies. Krebs is also the founder and leader
of the DigiEnsemble Berlin
(www.digiensemble.de) an ensemble using
mobile devices as primary musical instrument.
/ 3
Matthias Krebs | Artist Training Refugee Class for Professionals
Outlook / The Aim of the Course
• Be connectable
• Be able to get involved
• Be responsive
• Be adressable
• Be bookable
• Be visual
• Be audible
• …
• Be in a conversation!
That does not mean to be always on.
/ 4
Matthias Krebs | Artist Training Refugee Class for Professionals
Agenda
• In the first part of this very short workshop I want
to discuss some of the most frequent social media
platforms.
• The main idea is to join all the experiences of
us and to find ways for effective
communication to partners and listeners
• In the second part I want to show you some way
of getting a kind of website for your musical
projects or as an artist website to get a web-based
business card.
/ 5
Matthias Krebs | Artist Training Refugee Class for Professionals
Keep In Touch: Online and Offline #interconnected
/ 6
Matthias Krebs | Artist Training Refugee Class for Professionals
FIRST PART
Social Media
/ 7
Matthias Krebs | Artist Training Refugee Class for Professionals
Professionals
Being a Spot in a Network of Experts and Enthusiasts
/ 8
Matthias Krebs | Artist Training Refugee Class for Professionals
Top 10 Social Media Sites For Musicians To Focus On
/ 9
Matthias Krebs | Artist Training Refugee Class for Professionals
Social Media Marketing is like a rock band: when it is matching – it is grooving.
/ 10
Matthias Krebs | Artist Training Refugee Class for Professionals
Make it easy – use your mobile
/ 11
Matthias Krebs | Artist Training Refugee Class for Professionals
Instagram
/ 12
Matthias Krebs | Artist Training Refugee Class for Professionals
YouTube
/ 13
Matthias Krebs | Artist Training Refugee Class for Professionals
SoundCloud
/ 14
Matthias Krebs | Artist Training Refugee Class for Professionals
Twitter
/ 15
Matthias Krebs | Artist Training Refugee Class for Professionals
Facebook Groups
/ 16
Matthias Krebs | Artist Training Refugee Class for Professionals
Doing social media is being in relationship with humans not with devices!
/ 17
Matthias Krebs | Artist Training Refugee Class for Professionals
SECOND PART
Website
/ 18
Matthias Krebs | Artist Training Refugee Class for Professionals
Easy and free
/ 19
www.about.me www.branded.me
www.wix.com
www.jimdo.com
Matthias Krebs | Artist Training Refugee Class for Professionals
Demos
• https://about.me/matthiaskrebs
• https://branded.me/matthiaskrebs
/ 20
Matthias Krebs | Artist Training Refugee Class for Professionals
Attention
/ 21
Matthias Krebs | Artist Training Refugee Class for Professionals
Thank you for listening.
Our Websites
• http://www.digimedial.udk-berlin.de
• http://www.blog.digimedial.de
• http://facebook.com/digimedial
• http://twitter.com/digimedial
• http://slideshare.net/digimedial
Matthias Krebs
Leitung DigiMediaL_musik
matthias.krebs@digimedial.de
I hope this workshop is helping you to get connected
and involved into many successful projects.

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Social Media For Musicians

  • 1. Social Media For Musicians being in a conversation
  • 2. Matthias Krebs | Artist Training Refugee Class for Professionals ARTIST TRAINING: REFUGEE CLASS FOR PROFESSIONALS • You’re new in Berlin and would like to work as an independent musician? You want to network with peers and industry representatives? Learn more about Berlin’s free music scene and other exciting topics such as music didactics, social media strategies, booking, self-presentation and funding. • For five days, experts will provide you with an overview of self-marketing in the musical field. How do I best represent myself and my music? How do I fund my music project? What do I need to realize a concert in Germany? In workshops and excursions you will get important information about Berlin’s musical practice. The project "Artist Training: Refugee Class for Professionals" is a qualification offer for the integration of fugitive artists at the Berlin Career College - University of the Arts Berlin. / 2
  • 3. Matthias Krebs | Artist Training Refugee Class for Professionals Matthias Krebs • Matthias Krebs is a research associate at the Berlin Career College at the Berlin University of the Arts and is in charge of running the certificate course DigiMediaL_musik (www.digimedial.udk- berlin.de) where musicians learn to effectively use social-media-strategies. His research focuses on social networks dedicated to music, social media communications and self-marketing strategies. Krebs is also the founder and leader of the DigiEnsemble Berlin (www.digiensemble.de) an ensemble using mobile devices as primary musical instrument. / 3
  • 4. Matthias Krebs | Artist Training Refugee Class for Professionals Outlook / The Aim of the Course • Be connectable • Be able to get involved • Be responsive • Be adressable • Be bookable • Be visual • Be audible • … • Be in a conversation! That does not mean to be always on. / 4
  • 5. Matthias Krebs | Artist Training Refugee Class for Professionals Agenda • In the first part of this very short workshop I want to discuss some of the most frequent social media platforms. • The main idea is to join all the experiences of us and to find ways for effective communication to partners and listeners • In the second part I want to show you some way of getting a kind of website for your musical projects or as an artist website to get a web-based business card. / 5
  • 6. Matthias Krebs | Artist Training Refugee Class for Professionals Keep In Touch: Online and Offline #interconnected / 6
  • 7. Matthias Krebs | Artist Training Refugee Class for Professionals FIRST PART Social Media / 7
  • 8. Matthias Krebs | Artist Training Refugee Class for Professionals Professionals Being a Spot in a Network of Experts and Enthusiasts / 8
  • 9. Matthias Krebs | Artist Training Refugee Class for Professionals Top 10 Social Media Sites For Musicians To Focus On / 9
  • 10. Matthias Krebs | Artist Training Refugee Class for Professionals Social Media Marketing is like a rock band: when it is matching – it is grooving. / 10
  • 11. Matthias Krebs | Artist Training Refugee Class for Professionals Make it easy – use your mobile / 11
  • 12. Matthias Krebs | Artist Training Refugee Class for Professionals Instagram / 12
  • 13. Matthias Krebs | Artist Training Refugee Class for Professionals YouTube / 13
  • 14. Matthias Krebs | Artist Training Refugee Class for Professionals SoundCloud / 14
  • 15. Matthias Krebs | Artist Training Refugee Class for Professionals Twitter / 15
  • 16. Matthias Krebs | Artist Training Refugee Class for Professionals Facebook Groups / 16
  • 17. Matthias Krebs | Artist Training Refugee Class for Professionals Doing social media is being in relationship with humans not with devices! / 17
  • 18. Matthias Krebs | Artist Training Refugee Class for Professionals SECOND PART Website / 18
  • 19. Matthias Krebs | Artist Training Refugee Class for Professionals Easy and free / 19 www.about.me www.branded.me www.wix.com www.jimdo.com
  • 20. Matthias Krebs | Artist Training Refugee Class for Professionals Demos • https://about.me/matthiaskrebs • https://branded.me/matthiaskrebs / 20
  • 21. Matthias Krebs | Artist Training Refugee Class for Professionals Attention / 21
  • 22. Matthias Krebs | Artist Training Refugee Class for Professionals Thank you for listening. Our Websites • http://www.digimedial.udk-berlin.de • http://www.blog.digimedial.de • http://facebook.com/digimedial • http://twitter.com/digimedial • http://slideshare.net/digimedial Matthias Krebs Leitung DigiMediaL_musik matthias.krebs@digimedial.de I hope this workshop is helping you to get connected and involved into many successful projects.