2. About Me
Background growing sales organizations in early
stage startups for the past 7 years
Experimenter with social media
Early evangelist for cloud-based business apps
Founded DreamSimplicity in 2008 -- first B2B
@MattyChilds
Enterprise Application Marketplace
Instrumental in writing, directing and deploying
over 700 videos for use in highly targeted B2B
social media campaigns worldwide.
4. Most Common Video Strategy
Visitors leave branded, controlled
environment and go to YouTube where
there is no visibility or call-to-actions.
Company Videos
Your Company Website
5. Problems with Common Strategy
Visitors leave branded, controlled environment and
go to YouTube where there is no visibility
No clear View-To-Lead Supply Chain
Is your audience searching YouTube all day?
7. Build A Strong Brand Effectively
Rank of the effectiveness of popular
marketing tactics in creating brand
awareness, consideration and affinity
online.
Social media, video advertising (pre-roll) and
content marketing, highest ranking tactics.
Email marketing viewed as the least effective
tactic for creating brand awareness.
Optimized For Mobile
8. Video & Email: A Love Story
Video in emails will drive more clicks. Email click-
thru rates increased by 50% when video was
included. Up from 18% without it. #s20c
9. Video Key To SEO Strategy
Websites that contain video are 53% more likely to appear on the first page of Google
organic search results.
10. #1: Document Early Stages
Talk about why you are developing
your product or service
Interview your team and have each
person share what they are
responsible for
Build an online presence early, choose
a on-camera representative to take
the lead
13. #4: Consistent Messaging
Create a video series around a
topic
Break the series into 2min clips
Release clips consistently
Give views a way to subscribe
14. #5: Build Video Into Press
More engaging and likely to
spread quicker
Higher chance that the story will
get picked up my more media
outlets
15. #6: Optimize Video For Search
Build a home on your website for video
Include XML Video Sitemaps
Spend time tagging and labeling
Optimize YouTube Channel
Utilize web-video technologies
16. #7: Video Email Messaging
50% More Likely To Click Through
Video mentioned in the subject line
Makes your emails stand out
Good conversation piece for sales follow-up