Freshman Marketing Group Project

2. Names & Titles
Ira Miller - CEO
Joe McGrath - VP of Sales & Distribution
Shon Jones - Award Winning Phly 6 Artist
Matt Williamson - Artists & Repertoire
Aamir Austin - Production Team Manager
Keith Boggi - Social Media Manager

3. Company Description
Founded June 2014
-Brand loyalty
-Locally supported
-Media focused
Ira Miller, CEO Phly 6 Entertainment
Rise in independent label success

4. ❖ How many of you listen to music?
❖ How many of you use YouTube?
❖ How many of you have a Facebook?

5. Company Background
● Initial success of The Art of Rap EP
○ First official Phly 6 release
○ 20,000 plays within 3 weeks
● Large untapped market share in Tri-State
region
○ Build a strong local infrastructure to ensure our
long term success
○ Keep overhead costs low

6. Mission Statement
“The mission of Phly 6 Entertainment is to
gain a significant piece of the market share in
the Philadelphia and Delaware Valley region
through a commitment to excellence in all our
product offerings, through ecological methods
of distribution and maintaining a positive
community presence.”

7. Vision
The vision of Phly 6 is to set the new standard
in the recording industry, locally and beyond.

8. Competitive Advantages
● Leadership- Led by Ira, Joe, Matt, Keith,
Shon and Aamir

9. Competitive Advantages
● Technology- State of the art equipment
● Distribution- We get our music out by
○ Streaming apps i.e. Soundcloud, Pandora, etc.
○ Phly 6 website
○ Physical copies
■ In store
■ At live performances, just find the Phly 6 booth

10. Competitive Analysis
Competition
● Phire Music- Started in 2009. They have the
experience and know how
● Rostrum Records- Started in 2003 and based
out of Pittsburgh

11. Technological Considerations
● Professional Studio hardware for artist.
○ Variety of compressors, microphones, audio interfaces etc.
● Industry standard recording programs and software.
○ Includes Pro Tools, Logic Pro, Ableton Live, Cubase.
● Incorporation of Social Media for promotion, advertising, and building
brand awareness.
○ Uses sites like Twitter, Facebook, Instagram.
● Digital Distribution
○ Use of Spotify and Soundcloud

12. Global Considerations
- Phly 6 is a local record label
- We plan to grow and expand throughout the
Tri-State region and beyond
- Artists can reach Phly 6 through phone or
email and social media such as Twitter,
Instagram and Facebook

13. Strengths
● International Product
● Diverse Market
● Easily Marketable
● In House Production

14. Weaknesses
● Inexperience
● Music styles easily copied
● Inconsistent fan base
● Piracy cuts profits

15. Opportunities
● Music has unlimited uses
● Foreign Music on the rise
● New technology makes talent search easier
● New media forms/outlets

16. Threats
● Larger Labels
● Diminishing profits
● Internet

17. Segmentation & Target Market

18. Segmentation & Target Market
● Male/Female
● Young Adults
● 13-35
● Limited Income
● Utilizing Streaming - Free for Loyal
Customers

19. Product
● Artist performances (Live concerts)
● State of the art recording studios
● Live Streaming Music
● Downloads & Sales

20. Pricing Strategy
Penetration Pricing
● Low prices gain many new listeners in the
hope of gaining attention, loyalty, and a
more significant market share

21. Pricing Strategy
● Free music and ability to communicate
through social media
○ Builds brand loyalty to increase lifetime value of
listeners

22. Pricing Objectives
● Obtain commercial financing of $80,000 by
June 2015
● Generate a net profit in the first two years
of operations

23. Place
● Phly 6 artists will play shows all over the
Tri-State area
● We remain passionately local
● We attract like minded artists from across
the globe to work with us
● Strong social media presence give us
accessibility to global marketplace

24. Promotion
● Concerts for our bigger artists are used to
raise awareness for other Phly 6 artists
● CD/Mixtape signings
● Meet and greets
● Fan recognition
○ One fan will be picked to spend a day with their
favorite Phly 6 artist

25. Promotion
● Radio commercials
● Local street teams
○ Handing out flyers for events, postering,
networking, talking to store owners, etc.
● Word of mouth
● Strong social media promotion

26. Implementation
● Use of Social media to gather support and
fans
● Music Streaming services introduce listeners

27. Organization Support
● Artist Development
● Sales and Marketing
● Production
● Management

28. Phly 6 takes artists from here:

29. To this:

30. To this:

31. www.youtube.com/user/ShonGonerMusic
www.facebook.com/PHLY6Entertainment
https://soundcloud.com/the-ism/sets/phly-6
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