How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
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WordPress is an incredibly flexible tool that allows us to quickly build and launch websites – both fun and profit. Unfortunately, most sites never realize their full potential because they lack a few critical details. In this session, we will discuss how to use WordPress to tell better stories that lead visitors to action. We will also look at external systems that interface with WordPress to help us maximize our digital presence.
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How I Raised $27,780 in 3 Months Using Systems: WordCamp Columbus 2013
- 2. MattIsLive.com MATTHEW RUSSO Designer | Strategist | Marathoner @matthewrusso
- 7. THE BIG WHY A family for Lindsay and Tony
- 9. LIFE IS ABOUT GROWTH “If what you did yesterday seems big, you haven't done anything today.” -Lou Holtz
- 10. MY BIG IDEA Running + Website = $1,000 per Mile
- 12. THE TOOLS Website, Themes, Plugins & More
- 13. WEBSITE WordPress SOCIAL Facebook & Twitter PLUGINS WordPress EMAIL Build a List OFFLINE Spread the Word CONNECT It's Better Together
- 14. WORDPRESS FTW Work Smarter, Not Harder
- 16. IMPACT Spend your time doing what you know.
- 18. TELL A GREAT STORY Quality matters more than ever.
- 21. PLUGINS Connect your website to other platforms.
- 22. MaxGalleria – PHOTO GALLERIES
- 25. BE SPECIFIC Tell people what you want them to do.
- 27. BUILD BRIDGES Connect your website to other platforms.
- 29. OFFLINE Drive people online to learn more
- 31. SOCIAL Listen, then get the word out.
- 38. “#nikeplus training” “Really nice run! What are you training for?” bit.ly/Running4L LISTEN search.twitter.com RESPOND Respond personally CONVERSE Be interested & helpful
- 40. WORLDWIDE COMMUNITY Dutch runner donated $25 from conversation started by listening on Twitter.
- 41. WEB TRAFFIC By the numbers
- 44. EMAIL Build a list, keep them engaged.
- 46. POWER IN NUMBERS Give your subscribers a voice
- 47. CLICKTOTWEET.com Pre-populate the tweets you want others to send
- 51. 7,231 Unique visitors 59 Add'l Likes & Shares 26,469 Facebook impressions 705 New Visitors to Site $1,142.83 Raised in One Day
- 52. RACEDAY 26.2 miles for a friend
- 59. 245 Likes & Shares 106,675 News feed impressions 2.9% Click-through-rate 3,103 New Visitors to Site 62.99% of all traffic came from social media
- 60. $27,781 3 Months, 2 Platforms, 1 Goal
- 64. QUESTIONS?
- 65. THANK YOU Learn more at SystemsForGrowth.com