Clear Coat Cleaning Inc. provides cleaning services for seniors and businesses in Hazle Township, PA. It aims to bring quality cleaning at affordable prices while vetting all employees and clients. The company will start with 8 employees and an administrative assistant. It will focus on cleaning kitchens and bathrooms for residential and commercial clients within 30 minutes of its location. The company will market through its website, phone book listings, TV ads, and direct mailings. It will treat customers with respect and aims to acquire new clients through word-of-mouth.

1. E-Commerce Business Plan
For Class Presentation only
Clear Coat Cleaning Inc.

2. Executive Summary
• This Company is under an umbrella company.
• To serve the cleaning needs of the seniors
(residential) accounts. Then to branch out into
business (commercial) accounts in the area for
their cleaning needs.

3. Mission Statement
• To bring the best quality care of cleaning,
cleaning products and cleaning methods
at the most affordable prices.

4. Business Name, Slogan etc.
• Business Name: Clear Coat Cleaning Inc.
• Slogan: To assist seniors and businesses with
all their cleaning needs.
• Location of Business: Hazle Township PA.
• The business will vet all associates that will be
under its employ.
• The business will vet all the accounts it deals
with.

5. The Team
• The team will consist of Eight (8) Associates and will
continue to hire as the needs of the business change
and expand.
• The business also has an administrative assistant to
help and assist with the office needs.
• The management, associates and customers will be
vetted through a thorough background and criminal
history check.
• All bases and checks will be covered with the hiring
process.

6. Market Summary
• Clear Coat Cleaning Inc. assists seniors and
businesses with all their cleaning needs of kitchens
and bathrooms and any other needs they may have.
• This is from washing their dishes to more extensive
in-depth cleaning: shampooing of rugs to white
washing the outside of the residential and
commercial accounts.

7. Opportunities
• Assisting seniors and businesses with cleaning their kitchens,
bathrooms and other cleaning needs.
• Customer contact by phone, internet/app in person and fax.
• Coverage area is within a Thirty (30) minute drive in all
directions from the main base in Hazle Township PA.
• If customer is out of the area, added fees will be charged
accordingly.
• The customers can pay by PayPal, phone, credit card, check: in
person or by mail.
• Sell advertisements for businesses for a fee of Fifty ($50.00)
Dollars per advertisement on our business site.
• Build a website and the management team will maintain it.

8. Market Research I
• There are cleaning businesses in and around the Hazleton PA area.
• Our business markets to seniors (residential) accounts by cleaning
their kitchens, bathrooms and other cleaning needs in their
apartment or home.
• Our business will branch out into business (commercial) accounts to
clean their bathrooms and other cleaning needs.
• Management reserves the right to make the final decision based on
the preliminary estimate.
• Some seniors are net and phone savvy while others are not.
• Our customers can pay by PayPal, phone, credit card, check: in
person or by mail.
• Advertising in the phone book, on TV, business cards and on our
Electronic Sign.
• Mailings, invoices and job cost analysis sheets will have our
patented logo.

9. Market Research II
• The company will use the most cost effective methods while
still being in budget.
• This wording and style will be on our: Letterhead, Signing,
and on the work wares
• This wording and style will be will be Patented and
Trademarked for the business: Clear Coat Cleaning Inc.
• This wording and style will also be used for social media and
mailings.
• We will treat our customers with respect and congeniality.
• Some of our customers get up early in the morning and the
business will accommodate them.

10. Marketing Research III
• The Clear Coat Cleaning Inc. reserves the right to vet all
our accounts and associates.
• The parties mentioned above will sign contracts.
• This is to protect Clear Coat Cleaning Inc. from fraud and
abuse.
• The business will clean the kitchens and bathrooms for
the seniors along with any other areas our seniors need
cleaned.
• Able to sell and rent products online and in person to our
customers.
• Clear Coat Cleaning Inc. does not keep any credit card
information.

11. Marketing Research IV
• Making the web site easy to navigate.
• We have the RAM memory built up for faster page
loading and order processing.
• All our Associates will be CPR, AED and First Aid
Certified.
• After Three (3) years of continued service, our
preferred customers will receive a First Aid Kit. We
will make sure that this First Aid Kit is maintained
and have our logo on it.
• We are Acquiring Two (2) commercial accounts.

12. Questionnaire For
Potential Customers
• What do you like or dislike about our
website?
• Was our website easy to use?
• How can we make our website more
appealing to you?

13. Questionnaire
For Customers
1. How was the overall service?
2. Were the associates friendly?
3. Were the jobs completed in a timely manner?
4. Were the associates on time and professional?
5. Do you have any comments and or concerns
to be addressed?
6. How far from Clear Coat Cleaning Inc. is
your residence or business?

14. Competition
• Our Niche is tending to kitchens, bathrooms and
other cleaning needs for seniors (residential) accounts
and then move into business (commercial) accounts.
• These are the areas most often seen by family, friends
and guests.
• The above will have all their cleaning needs fulfilled.
• We will use enviro friendly products for our
associates and customers.

15. Goals and Objectives
 The business model will evolve as needed.
 Make sure the seniors are always taken care of.
 As the business grows and blossoms, we will have
a wider cleaning area.
 Give the seniors who are veterans, a 5% discount
on an invoice of One Hundred ($100.00) Dollars
or more.
 Work in conjunction with: Hospice, Bayada,
Comfort Keepers and other various agencies.
 The seniors can have us clean when the above
businesses are in their homes/apartments.

16. Financial Plan I
• Payments by Credit Card, PayPal, Phone or In Person
• Cost per day: $1,506.69; Profit margin: 20%
• Revenue per day: $1,506.69 × 120% = $1,808.03
• Units per day: 32
• Revenue per unit: $1,808.03 ÷ 32 = $56.50
• 3% Cash Discount = $54.80
• Price is negotiable with the work to be completed.
More Extensive work means a price increase.

17. Financial Plan II
• Job cost analysis sheets set the price for work to be
done.
• We will generate extra income through selling: Water,
Soda, Candies and our electronic sign at our store
location.
• We will sell our cleaning products online and rent our
cleaning equipment.

18. Risks and Rewards
• When we treat our customers with respect we
will look forward to residual income and word
of mouth endorsements.