1. 9725 SW Beaverton Hillsdale HWY #110
Beaverton, OR 97005
www.iteratemarketing.com
EXECUTIVE SUMMARY
Two months after launch of the new site, Iterate
increased Organic revenue by 304% (com-
pared to previous period). Iterate was also able
to negate the typical drop in Organic traffic
sites sometimes see when launching a new site
- increasing traffic by 6%. When compared to
the previous year’s period, Iterate increased
revenue by 63%.
BACKGROUND
Pro-Tect is a manufacturer producing premium
surface protection products used by construc-
tion companies and homeowners to protect
carpets and floors.
PROBLEMS & CHALLENGES
Pro-Tect hired an international web design
agency to quickly redesign their website. While
in development, the work proceeded slowly and
the agency neglected user experience and SEO
best practices.
Iterate was contracted to finish the website
redesign and ensure it was marketable after
launch. The previous website also suffered from
a Google algorithm update resulting in a steady
decline in Organic traffic and revenue month-
over-month.
Iterate’s goal was to create an improved
website usability for customers, and optimized
shopping cart experience while also increasing
Organic revenue and traffic.
3 MONTHS POST-LAUNCH VS. 3 MONTHS PRE-LAUNCH
[ CASE STUDY ]
PRO-TECT
CLIENT | PRO-TECT
www.pro-tect.com
SOURCE/MEDIUM
GOOGLE ORGANIC TRAFFIC REVENUE
REVENUE SESSIONS
$20,437.21
$5,049.61
304.73%
Google Organic
Jan 2015 - Mar 2015
Nov 2014 - Jan 2015
%Change
1,144
1,077
6.22%

2. SOLUTION
• Site built by marketers, strategists and web
developers to optimize user experience
• New shopping cart
• Optimized cart checkout experience
• Backlink cleanup
• Backlink disavowal
• SEO best practices implemented in site build
BENEFITS GAINED
As a result of performing SEO best practices
along with site redesign, Pro-Tect has seen
increase in revenue on all search engines.
An optimized shopping cart and checkout
experience created a 110% increase in
transactions over the 30 days following launch.
Conversion rate went from 2.22% to 5.27%,
and engagement on the site improvement
significantly.
Compared to 2014, 2015 Organic revenue post-
launch was up drastically. In the first 30-days:
• Google Organic: 62% revenue increase
• Bing Organic: 235% revenue increase
• Yahoo Organic: 299% revenue increase
9725 SW Beaverton Hillsdale HWY #110
Beaverton, OR 97005
www.iteratemarketing.com
30 DAYS POST-LAUNCH VS. SAME PERIOD 2014
SOURCE/MEDIUM
GOOGLE ORGANIC TRAFFIC REVENUE
REVENUE SESSIONS
$20,437.21
$12,471.07
63.88%
Google Organic
Jan 2015 - Mar 2015
Jan 2014 - Mar 2014
%Change
1,144
1,345
-14.94%