2. • Growth
• Diversity
• International
• The Future

3. • Money and members
• Leadership
• Member Services
• UK as global hub of
excellence
• Our stature

5. In April 2013 alone Facebook lost 7.4 million users in the UK
and US, more than twice as many as the previous 5 months
combined
0.0
0.5
1.0
1.5
2.0
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Snapchat – Average monthly
active user, 2012, thousands
0.0
0.5
1.0
1.5
2.0
Dec
11
Apr
12
Jul
12
Nov
12
Jan
13
Apr
13
Line – Average monthly active
user, 2011-13, millions
0.0
0.1
0.2
0.3
0.4
Jan
11
Dec
11
May
12
Sep
12
Jan
13
WeChat – Registered
users, 2011-13, billions
0%
5%
10%
Jan
13
Feb
13
Mar
13
Apr
13
Vine – Monthly Active Users,
% of total USiPhone MAUs

6. 0
60
120
180
1990 1993 1996 1999 2002 2005 2008 2011 2014 2017 2021
Three billion internet users by
2015
Mobile broadband connections
multiplied by 150%+ in the last
year, to half a billion
15 billion global network
connections by 2015 (including
machine-to-machine)
Worldwide internet traffic
1990–2000 PB/month, thousands
WWW
is born
Digital
decade
17x
growth
2008-2020
+25%
2008-2020
CAGR
+23%
Video
+20%
other
Forecast model
Machine
to
machine

7. Africa:
2,527% increase in Internet
users between 2000-2011
(and still only 11% penetration)
India:
18m new subscribers per
month
China:
650K cell towers
(vs. 245K in the US)
GDP growth, 2013 forecasts, %
Source: IMF<0 0-1 1-2 2-4 4-6 >6 Insufficient data

8. “Every 2 days we create as much
information as we did up to 2003 since the
dawn of civilisation”. Eric Schmidt, 2010
0
5
10
15
20
25
30
35
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Unstructured data Structured data
Zettabytes
we’re
only
here
1,200,000,000,000,000,000,000

9. Source: Pew Research Centre 2012 News consumption survey
20%
30%
40%
50%
60%
70%
1991 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
Where did you get news yesterday?
55%
watched news
on TV
39%
got news
online/digitally
33%
listened
to the radio
29%
read a
newspaper
As of 2012,
online news
revenue has
surpassed print
newspaper
revenue

10. Global media consumption per week is increasing exponentially
Source: Carat

11. Over
50%
of people have
learned about
breaking news via
social media
rather than official
news sources

13. PR
70%
of marcomm students in
Europe believe that 'PR thinking‘
will dominate the way all agencies
respond to briefs within a decade
81%
saw content marketing
becoming an essential part of
their jobs
90%
say that in 10 years, full-service
agencies would feature
practitioners that are comfortable
creating strategies in
advertising, direct, social, digital
and PR

14. Digital agencies have become ad agencies, media agencies have become integrated
agencies, ad agencies have become PR agencies. What about us?
Crispin Porter + Bogus Awarded
Interactive Agency of the Year at Cannes
Andrew Walmsley on Digital:
Media Agency Melt Down
Mindshare plots creative agency launch
CHI launches full-service agency
Sherabi to run BMB’s
social media arm
BMB Prepares to Launch PR Division
Graham Drew to Become Head of PR at VCCP
Glue Swipes 3
from Euro RSCG
Dare and MCBD to merge

15. • The world has changed
• Our business has changed
• Change is the only constant
BUT
• We are still the storytellers
• Engaging stakeholders is our
mission