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Siri and Yelp Optimization - SMX East 2012 Local University

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Matt Siltala
Matt Siltala

This document discusses the integration of Yelp features and data into Apple Maps and iOS 6. Key points include: - Apple Maps will now show snippets of Yelp reviews, photos, and allow calling or getting directions directly to businesses through Yelp data. - Local SEO factors like consistent business name, address and phone number (NAP) data across sources helps influence how businesses are displayed. - Premium Yelp advertising services may provide benefits, as customer reviews and reputation management are important ranking factors for local search results. - Opportunities exist for businesses to optimize profiles across mapping and review sites like Yelp to influence their local search visibility.

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Who Wins? @Matt_Siltala
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So Far Not Apple @Matt_Siltala
They Will Figure It Out @Matt_Siltala
@Matt_Siltala
What’s New? @Matt_Siltala
iOS 6 Main Yelp Highlights: • Access snippets of Yelp reviews • Access snippets of Yelp photos • Add photos and Tips to a Yelp listing • Call and map directions to a business’s front door • Check-in to a business directly from Apple maps. • Easier to link to the Yelp app directly @Matt_Siltala
What Powers Apple Maps? @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
http://gspa21.ls.apple.com/html/attribution.html @Matt_Siltala
@Matt_Siltala
Everybody Thank David @Matt_Siltala
davidmihm.com/blog/local-seo/apple-maps-ecosystem/ @Matt_Siltala
Think….. @Matt_Siltala
@Matt_Siltala
Premium Services on Yelp @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Think….. OPTIMIZATION @Matt_Siltala
@Matt_Siltala
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@Matt_Siltala
@Matt_Siltala
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What I Know That DOES Work @Matt_Siltala
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And Why Not? @Matt_Siltala
@Matt_Siltala
http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Opportunity! @Matt_Siltala
http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for- businesses.html @Matt_Siltala
@Matt_Siltala
Why Are We Afraid of Yelp? (and reviews in general) @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Reputation Management @Matt_Siltala
Other Factors? • Check-Ins • Social Mentions • Shares • Tips @Matt_Siltala
Takeaways: • Customer Reviews Matter • Organic Optimization Factors In • Consistent NAP Factors In • Claiming Local Listings Factors In • Premium Yelp Listings Seems To Help • Social + Local - Social Does Factor In @Matt_Siltala
Thank You! Matt Siltala, Partner matt@avalaunchmedia.com @Matt_Siltala

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Siri and Yelp Optimization - SMX East 2012 Local University

Editor's Notes

  1. Opportunity
  2. Opportunity
  3. Opportunity
  4. Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.