Creating & Sharing Visual Content - 80s edition

MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA

WANNA TALK ABOUT EVERGREEN CONTENWANNA TALK ABOUT EVERGREEN CONTEN

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LET ME TELL YOU A STORY ABOUT OURLET ME TELL YOU A STORY ABOUT OUR
CATSCATS

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d with this single infographic…la
4 years ago
100,000+
Social Shares
Thousands
Of Links Built
Thousands
Of $$$ generated

BUT YETBUT YET

red October 13th
2015

WHEN YOU HAVE THIS KIND OF SUCCESS YOU REPURPOSE

eBookMotion GraphicSlide Share

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And then
there was…
The Interactive
Purriodic Table of
Internet Cats

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THE RESULTS WERE INCONCEIVABLE!THE RESULTS WERE INCONCEIVABLE!

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But that’s
not all…

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Our
interactive
table
outperformed
Friskies "list"
because ours
was
more visual.

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MAXIMIZE THE VISIBILITY OF YOUR BRANDINGMAXIMIZE THE VISIBILITY OF YOUR BRANDING

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add your logo
LOGO
LOGO
LOGO
Tastefully

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LINKS + BRANDING + KEYWORDS = IMPROVEDLINKS + BRANDING + KEYWORDS = IMPROVED
RANK & RELEVANCY FOR EXACTLY WHAT YOURANK & RELEVANCY FOR EXACTLY WHAT YOU
OFFEROFFER

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SO, WHY DOES THIS WORK?SO, WHY DOES THIS WORK?

HERE’S THEHERE’S THE
SCIENCESCIENCE

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Of info
submitted to
the brain is
visual
90%
60,000x
40%
faster than text
Images process
of people respond
to visual information
over plain text

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80%
Videos on landing pages
increase page
conversions rates
by
94% MORE
Posts with
visuals get
page visits and
engagement than
those without
of consumers
are more likely to
click on a
business
whose image
appear in
search
results
60%

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THE TREND IS GOING VISUAL

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JOIN THE CLUB AND GET VISUAL WITHJOIN THE CLUB AND GET VISUAL WITH
YOUR CONTENT MARKETINGYOUR CONTENT MARKETING

VISUAL CONTENT

MORE OF THIS KIND OF STUFFMORE OF THIS KIND OF STUFF

VISUAL POWER OF CONTENT

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VISUAL CONTENT IS THE BAITVISUAL CONTENT IS THE BAIT

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300,000,000
Users
Going Visual On
Insta
gram 257 MINUTES/MONTH
Avg. time spent
on Instagram
70 MILLION
Photos
uploaded every
day30 BILLION
Total shared
photos
2.5 BILLION
Likes per day
49%
Of users check
Instagram daily

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Going Visual On
Pinte
rest
70,000,000
Users
14.2 MINUTES/MONTH
Avg. time spent
on Pinterest
80% OF PINS
Are repins (best
image size 600 x 800)
80%
Of users are
female
78 CENTS IN SALES/PIN
On average. Up
25% since 2012
10 Million
US Monthly
Unique Visitors
(faster than any
independent site in US
history)

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Pinterest’s ‘Pin It’ button is thePinterest’s ‘Pin It’ button is the
new “Top Gun” and has nownew “Top Gun” and has now
overtaken Facebook’s ‘Like’ buttonovertaken Facebook’s ‘Like’ button
and Twitter’s
‘Tweet’ button
on brands’
product pages.
62% 61%59% 42%
Of
brands
have Pin
It
buttons
Of
brand
s
have
Tweet
butto
ns
Of
brands
have
Like
buttons
Of brands
have
Google+
buttons

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1.39 Billion
Users
20 MINUTES/DAY
Avg. time spent
on Facebook
300 MILLION
Photos
uploaded every
day4.5 BILLION
Likes per day
1.972 Million
Friend requests
per day
Going Visual On
Faceb
ook
30 Billion
Whats App
messages per
day

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645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent
on Twitter
500+ MILLION
Tweets
everyday
2.1 BILLION
Twitter search
engine queries
(Per day)
75%
Of users are on
mobile
Going Visual On
Twitt
er
208 FOLLOWERS
Per user (on
average)

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300,000,000
Users
5.5 MINUTES/DAY
Avg. time spent
on Twitter
1.5 BILLION
Photos
uploaded every
week20 MILLION
Mobile Monthly
Users
33%
Growth Per
Year
Going Visual On
Googl
e+
56% GROWTH
In usage for
member (ages 45-
54)

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Yes, I really said
Googl
e+

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6 Billion
Photos uploadedPhotos uploaded
each montheach month
Photos & Images get…
More Interaction
than other
content
More Shares
than
links
More Likes
50%
10x
7x

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WHIP YOUR CONTENT MARKETING PLANWHIP YOUR CONTENT MARKETING PLAN
INTO SHAPE WITH THESE TIPSINTO SHAPE WITH THESE TIPS

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STAND OUT AMONGST THE CROWD BY…STAND OUT AMONGST THE CROWD BY…

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CREATING CONTENT SO GOOD THAT ITCREATING CONTENT SO GOOD THAT IT
MAKES THEM THINK, “I’LL BE BACK.”MAKES THEM THINK, “I’LL BE BACK.”

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BECOME A BETTERBECOME A BETTER
WRITERWRITER

WE CANWE CAN
DODO
BETTERBETTER

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SEE WHAT THE BUZZ IS ABOUTSEE WHAT THE BUZZ IS ABOUT

LETS GET REALLETS GET REAL

JUMP ON THEJUMP ON THE
OPPORTUNITIESOPPORTUNITIES

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LEVERAGE WHAT YOU’VE GOTLEVERAGE WHAT YOU’VE GOT

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GIVE THEM A WINDOW INTO YOUR INNERGIVE THEM A WINDOW INTO YOUR INNER
WORKINGSWORKINGS

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NEWSJACKNEWSJACK

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THINK LIKE A JOURNALISTTHINK LIKE A JOURNALIST

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TRANSFORM CONTENT YOU ALREADY HAVETRANSFORM CONTENT YOU ALREADY HAVE
Repurpose
successful
content you
already have
into:
• Blog posts
• New Releases
• Linkbait
articles
• Infographics
• Video
• Podcasts
• Images/Meme
s
• White Papers
• Power Points

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BRANDS HAVE CAUGHT ON
AND BECOME CONTENT MARKETERS

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EVEN CELEBRITIES HAVE BECOME
BRILLIANT CONTENT MARKETERS
John Oliver has questions for the Miss
America Scholarship Fund

WHAT DOES THE FUTURE HOLD?

AVALAUNCH
OPEN HOUSE
INVITATION
INTERACTIVE VIDEO

STILL HUGE OPPORTUNITIES

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COOL TOOLS
•• HubspotHubspot
•• PocketPocket
•• PowToonPowToon
•• BuzzSumoBuzzSumo
•• NewsleNewsle
•• Pushover & IFTTTPushover & IFTTT
•• SwayySwayy
•• TalkwalkerTalkwalker
•• CanvaCanva
•Pin AlertsPin Alerts

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REMEMBER, THE TREND IS GOING
VISUAL DON’T BE LEFT BEHIND.
Pintrest
Instagram Vine
TwitterFacebook

Creating & Sharing Visual Content - 80s edition

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