Social Media Content Production - Pubcon Florida presentation on creating content for social media and the best practices for an agency with lots of resources.

1. Social Media Content Production

2. This is me.

3. Some of our clients.

5. Shameless Plug

6. I LOVE Photography

7. “Do you feel like your social media shares are going nowhere?”

8. Here are the problems (from clients)

9. “We need to create more content”

10. “We need to create more content”
“We need to be on all the social media”

11. “We need to create more content”
“We need to be on all the social media”
“I heard we need to create infographics”

12. “We need to create more content”
“We need to be on all the social media”
“I heard we need to create infographics”
“I heard we need to be creating video”

13. “We need to create more content”
“We need to be on all the social media”
“I heard we need to create infographics”
“I heard we need to be creating video”
You get the point

15. Don’t get trapped in this

16. Provide the path for success

17. Think beyond the Infographic

24. Getting the Most Out of Your Visual Content
Blog Banners
White Papers
PowerPoint
Social Content
Website Banners
MicroGraphics

25. Infographics White Papers

26. Get teams involved

27. Get teams involved
PPC SEO
Outreach
Better Social Media Content

28. You don’t want (the project) shot down AFTER work has been done

29. That will drive you crazy

30. I really hope this gets likes
and links

31. I really hope this gets likes
and links
Lets Stop
Thinking
Like This

32. And the picture has what to do with the article?

33. There’s so much beauty in our world.
Find the corners that speak to your
brand and share them with your
audience.www.insights.newscred.com/visual-content-marketing-2017

34. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017

35. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017

36. “Brands are really starting to embrace concepts that connect us all as humans and
bring awareness to people and stories that are often overlooked,” says Echelman.
“It’s an opportunity to connect your customers to each other and to your brand.”
www.insights.newscred.com/visual-content-marketing-2017
Don’t get left behind

40. Case Study

41. Leverage your content for MAX Capacity

42. Leverage your content for MAX Capacity
•Follow up strategy
A.Blog Content
1.Social Ads
2.Paid Ads

43. Leverage your content for MAX Capacity
• Campaign Strategies
•Follow up strategy
A.Blog Content
1.Social Ads
2.Paid Ads

44. Leverage your content for MAX Capacity
• Campaign Strategies
• Plan out the topics
•Follow up strategy
A.Blog Content
1.Social Ads
2.Paid Ads

45. Recurring Topics

46. Once the topics
are established, a content
campaign can be
structured
and planned around each
topic with a variety of
content created.

47. This is going to help brands foresee trends and be prepared

48. Continue to think beyond the normal

50. THE OBJECTIVE
Blendtec, creators of “The World’s Most Advanced Blender,” looked
to Avalaunch Media to help them sell 800 units of their brand-new
Blendtec GO Jar. As per the promotion, the units all needed to be
sold within four days of the launch.

51. OUR SOLUTION
To get Blendtec’s new blender jar sold—and fast—the Avalaunch
team dove right in. They put together an innovative remarketing
strategy.
The Avalaunch team created video assets and three static banners
for carousel ads: recipes for margaritas, blended coffee, and protein
smoothies. And if customers visited Blendtec’s website but didn’t go
through with a purchase, Avalaunch was ready with cart
abandonment ads.

52. THE RESULTS
Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals
and timeframe—it exceeded everyone’s expectations. All 800 units
sold out within 48 hours of the promo’s launch, and 406 of those
sales were directly because of the campaign. Blendtec received a
1,742% return on ad spend! The Google AdWords paid search ads
saw a click through rate of 4.2%, as well as 192,158 impressions.
Because the Avalaunch team was able to reach consumers through
remarketing strategies, eye-catching video assets, and multiple
carousel ads, Blendtec gained new customers and reinforced their
value among existing fans.

53. 21,000,000 Views
76,000 Likes
93,000 Comments
280,000 Shares
CASE STUDY
Simplicity of data (6 National
Parks on one highway) and
plays on the emotion to visit
them

56. Thank You!