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Mapping API business models through value exchange
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Matt McLarty
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This is the presentation from my keynote session at the 2020 API Days Interface conference.
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Mapping API business models through value exchange
1.
All contents ©
MuleSoft, LLC Matt McLarty, Global Leader of API Strategy @mattmclartybc Mapping API business models Through value exchange
2.
All contents ©
MuleSoft, LLC 2 2020 Connectivity benchmark report https://www.mulesoft.com/lp/reports/connectivity-benchmark
3.
All contents ©
MuleSoft, LLC 3 API business benefits
4.
All contents ©
MuleSoft, LLC API business models 4 From API Business Models: 20 models in 20 minutes by John Musser (https://www.infoq.com/presentations/API-Business-Models/)
5.
All contents ©
MuleSoft, LLC Business model 5 “A business model is how an organization creates, delivers, and captures value.” Alex Osterwalder, creator of the Business Model Canvas
6.
All contents ©
MuleSoft, LLC Value network 6 “The collection of upstream suppliers, downstream channels to market, and ancillary providers that support a common business model within an industry.” Clayton Christensen, The Innovator’s Dilemma
7.
All contents ©
MuleSoft, LLC 7 From Escaping the Build Trap by Melissa Perri (https://www.oreilly.com/library/view/escaping-the-build/9781491973783/) Value exchange
8.
All contents ©
MuleSoft, LLC Value exchanges in business models 8 Retailer Wholesaler Shoppers MoneyMoney Targeted products Products Newspaper (media) Product company Readers ExposureMoney Content Advertising money Freelance journalists Content Money/exposure
9.
All contents ©
MuleSoft, LLC Value exchanges in business models 9 Retailer Wholesaler Shoppers MoneyMoney Targeted products Products Facebook Product company Users Targeted exposure Data, content, relationships, money Content Advertising money App developers Content, games Money
10.
All contents ©
MuleSoft, LLC Value exchanges in business models 10 https://www.thevalueengineers.nl/download/a-business-model-of-the-facebook-ecosystem/ Dr. Jaap Gordijn Dr. Roel Wieringa
11.
All contents ©
MuleSoft, LLC API value exchange 11 End users API consumers API provider Products & Services Data Exposure Time
12.
All contents ©
MuleSoft, LLC “API supplier” business model 12 End users Mobile & web apps Google Maps API Unique data, best-of-breed functions Money, data Location-enabled services
13.
All contents ©
MuleSoft, LLC “API retailer” business model 13 End users Mobile & web apps Twilio API Global telco services, time-to-market Money Money Telco Carrier APIs Money Regional telco services
14.
All contents ©
MuleSoft, LLC Content (rental listings) “Aggregator” business model 14 Renters/ vacationers Airbnb mobile & web app Airbnb API Aggregated property listings Money, attention Multiple listing service Exposure, moneyProperty owners
15.
All contents ©
MuleSoft, LLC API ecosystems: the value network for APIs 15 API Partners 3rd Party APIs Support & Platform Teams Underlying Assets Application Developers Customers /End Users Tools Applications
16.
All contents ©
MuleSoft, LLC More info on value exchange business models... Blog: https://blogs.mulesoft.com/biz/management/api-business-modeling-through-value-exchange/ Podcast: https://soundcloud.com/mulesoft/apis-unplugged-episode-6-api-business-models-value-exchange The Value Engineers: https://www.thevalueengineers.nl/
17.
All contents ©
MuleSoft, LLC API Program Workshops API-Enabled Digital Strategy Workshop “Way of the API” Workshop API Technology Foundation Workshop API-as-a-Product Workshop For more info, visit the MuleSoft API strategy hub and visit the MuleSoft booth during the break!
18.
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MuleSoft, LLC Thank you
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