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The 5 essential stages to becoming a successful coach

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The 5 essential stages to becoming a successful coach

  1. 1. The 5 Essential Steps to Become a Successful Practitioner BY MATT KENDALL Get the slides: www.successfulcoachesclub.com
  2. 2. Aims of this talk • To give you an honest overview of what is required to make it in the coaching/therapy business • To arm you with strategies and resources • To help you understand the legal and admin side of business
  3. 3. Possible consequences • By not implementing the legal and admin steps, it puts you in a very vulnerable position • Without putting the marketing steps into place, you are unlikely to have a stead stream of high quality clients • Unlikely to be able to expand or grow your practice
  4. 4. Don’t be like James • Was a great therapist • Didn’t understand about business • He didn’t like selling • Had NCA (Next client anxiety) • Spent lots of adverts and logo • Became a course junkie • Lowered his prices, attracted bad clients • He now works a 9-5
  5. 5. Who am I? • Started in Hypnotherapy in 2004 • Run several businesses • Started “Interesting Talks London” with 25k members it is the largest self development Meetup in the world • IEMT practitioner and trainer • Public speaker, podcaster and workshop facilitator • Currently working on Successful Coaches Club
  6. 6. Topics we are covering •Legal and Admin •Branding •Sales Funnels •Business Management •Expansion and growth
  7. 7. 1: Legal and Admin • Tax • Business type • Payment Gateways • Business bank account • Insurance • Place of work • Certifications • Governing bodies • CPD
  8. 8. 1:1 Legal and Admin - Tax • YOU are 100% responsible • You must register with HMRC • The fiscal year is April 6th – April 5th • Tax returns by 31st January • Class 2 and 4 NI • Payments on Account • Use accounting software (Quickbooks)
  9. 9. 1:2 Legal and Admin – Business Type • You must register with HMRC which business type you are • Sole Trader/Self Employed • Partnership (and self) • Limited Company (LTD) Sole Trader Limited Company Partnership
  10. 10. 1:3 Legal and Admin – Payment Gateways • A payment gateway is not a bank account • It is a method of transferring payment to a bank account • These must be in your business name
  11. 11. 1:4 Legal and Admin – Business Banking • It is so important to have a business bank account • Easiest to link it with personal accounts • You get a separate debit/credit card • Keeps things straight forward
  12. 12. 1:5 Legal and Admin – Insurance • You need to cover yourself • Public liability • Professional indemnity • About £4M seems average • Also think of health and accident
  13. 13. 1:6 Legal and Admin – Place of Work • It is always safest to work from a professional location • Avoid working from home, you may need to do risk assessments • Using public parks often requires permits (personal trainers)
  14. 14. 1:7 Legal and Admin – Certification • Get trained by reputable companies • Invest in yourself • Do not do therapy, if you are not qualified and/or uninsured
  15. 15. 1:8 Legal and Admin – Certification • Register with the appropriate governing bodies • Take advantage of their block schemes for insurance
  16. 16. 1:9 Legal and Admin – CPD • Continuing Professional Development • Some governing bodies require this, make sure you know in advance
  17. 17. 1:10 Legal and Admin – GDPR • General Data Protection Regulation • Make sure you and your systems are compliant
  18. 18. 2: Branding • Target Market • Who are you? • Website and domains • Social media • Content creation
  19. 19. 2:1 Branding – Target Market • You need to get crystal clear on who your target market it • You should not be all things to all people • You should be like marmite • You could have the best service ever, but it can fall on deaf ears.
  20. 20. 2:1 Branding – Target Market Questions • Is there a built-in bias to the way they make decisions? • Do they have their own language? • Who else is selling something similar and how? • Who else has tried selling them something similar, and how has that effort failed? • What keeps them awake at night? • What are they afraid of? • Who or what are they angry about? • What are their top three daily frustrations? • What trends may occur?
  21. 21. 2:2 Branding – Who are you? • What do you stand for? • What do you do? • What transformation are you delivering your clients? • What are you against? • Why should people use you over other people?
  22. 22. 2:3 Branding - Website and domains • Websites should not be about you, but about the service/transformation • People are not searching for you, they are searching for solutions to their problems • Your domains should reflect this i.e. “stop-smoking- London” use keywords
  23. 23. 2:3 Branding - Website and domains • Websites now should be primarily designed for mobile • Pictures and video over text • Easy on the eye and not overly confusing
  24. 24. 2:4 Branding – Social media • Where does your target market spend most of their time? • That is where you should spend your time • You need a strategy • Repurpose your content on different platforms
  25. 25. 2:4 Branding – Social media • There is no such thing as a personal account anymore • You need to have the same name across all platforms • Social media is NOT for selling
  26. 26. 2:5 Branding – Content • Some people consume, others produce content! • You need to schedule your content and be consistent • It should include calls to actions (to get people into a funnel)
  27. 27. 2:5 Branding – Headline Generator - Dating • 7 Rules About DATING Meant To Be Broken • Why Most DATING apps Fail you • Get Better DATING Results By Following 3 Simple Steps • 15 Lessons About DATING You Need To Learn To Succeed • DATING Adventures • Some People Excel At DATING And Some Don't - Which One Are You? • Why Most People Will Never Be Great At DATING • Get The Most Out of DATING and Facebook • Improve(Increase) Your DATING In 3 Days • Why My DATING Is Better Than Yours
  28. 28. 3: Sales Funnels - A I D A •Awareness •Interest •Desire •Action
  29. 29. 3:1 Sales Funnels – Awareness • Making people aware of who you are • Podcast guest • Networking • Speaking at events • Social media • PR • Point to a lead gen • NOT SELLING!!!
  30. 30. 3:2 Sales Funnels – Interest • This is your main content • Great platforms include blogging, Youtube, podcasts, FB Group etc… • People become a subscriber as they like you! • Help people! Give people great advice! Be of service! • NOT SELLING
  31. 31. 3:3 Sales Funnels – Desire • Start to demonstrate what it is you do (the transformation) • Case studies • Testimonials • Builds credibility • Make sure they are specific to the client • NOT SELLING
  32. 32. 3:4 Action – Sales call (Zoom or in person) • The client should be presold • You should have a procedure to take them through • If appropriate, take them on as a client (DO NOT DO ANY COACHING/THERAPY UNTIL THEY ARE PAYING YOU) • EASY SELLING 
  33. 33. 4: Business Management • Packages • CRM and follow up • Taking payment • Referrals • Testimonials
  34. 34. 4:1 Business Management - Packages • How do you package what you sell? • Have different prices, rather than different services • How do you deliver them? Zoom or in person?
  35. 35. 4:2 Business Management - CRM • Systems for keeping in contact with leads and client • Hubspot and Zoho • Don’t leave business on the table
  36. 36. 4:3 Business Management - CRM • You need to be able to take payment from clients • Invoicing system (Paypal) • Chip and pin machine
  37. 37. 4:4 Business Management – Referrals • Referred clients are AMAZING!!! • What system do you have in place to get them? • What rewards do you give people?
  38. 38. 4:5 Business Management – Testimonials • How do you do testimonials/reviews/case studies? • You need a system in place • Make them relevant and in-depth • Have a format you use
  39. 39. 5: Expansion and Growth • Outsourcing/staff • Digital products • Group coaching • Retreats
  40. 40. 5:1 Expansion and Growth – Outsourcing/staff • You must be in control • Hire people to replicate you • Focus time on what you do best • Start on Fiverr or Upwork
  41. 41. 5:2 Expansion and Growth – Digital Products • Once you are great at what you do, make a product • Create your own system • Sell it as videos or membership site
  42. 42. 5:3 Expansion and Growth – Group Coaching • You can only do so many 1-2-1 sessions • Coaching groups is a great way to work with more people • Also create a community and accountability
  43. 43. 5:4 Expansion and Growth - Retreats • Growing in popularity • Super high value clients • You get amazing holidays • Work with others
  44. 44. Recap • You should know more about the business set up • Questions to ask your target market • Questions to ask yourself • More about social media and website • What a funnel is and how it works • How to package your services • How to expand your business
  45. 45. Feeling overwhelmed?
  46. 46. How I can help you – Successful Coaches Club • Online membership site • Expert masterclasses • Facebook Group • Community • Focused on helping you grow your business • Launches in March £30 pm
  47. 47. How I can help you – IEMT Training • An incredible way of working with clients • 2 days hands on training • Certified and insurable • I do several a year • Next one is 2&3rd March • Limited to 14 people • £397 (Best You price £297)
  48. 48. How I can help you • 12 months unlimited access to SCC (£360) • A zoom 1-2-1 with me (£247) • £607 value • Best You offer • £97
  49. 49. Keep in contact • Facebook: The Matt Kendall • LinkedIn: The Matt Kendall • YouTube: Matt Kendall • Talks: Funzing – Matt Kendall • IEMT: www.iemtacademy.com • Slides: www.successfulcoachesclub.com • Stand G8 come for a chat!

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