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An Insight Into 2017 Digital Marketing Predictions
- 1. A N IN S IG H T IN TO 2 0 1 7 D I G I TA L M A R K E T I N G P R E D IC T IO N S ~ S KYBOU ND DIGIT AL LLC
- 2. INTRODUCTION 2017 i s knocking at the door and a challenging year for digital marketers l ies ahead. Mobile and internet usage continues to rise as usual and i t looks l ike traditional marketing methods can no longer be the sole choice for businesses to promote their brands across the globe. Here we will look at the growing technologies that will dominate the Digital Marketing landscape in 2017. 01
- 3. 02 THE RISE OF AR &VR Augmented Reality ( AR) which i s quite different f rom Virtual Reality ( VR) i s going to be the next big update for marketers and users. Pokémon Go has already given us an experience of AR and showed how marketers can benefit f rom i t. AR and VR will change the way how marketers and customers interact with each other as AR- enabled games, apps, and ads will soon be available in the near future.
- 4. 03 HIGHER ROITHROUGH LIVE VIDEOS The recent introduction of l ive video streaming through various apps and social media platforms l ike Facebook has been a massive success. People are enjoying the l ive moments l ike this year’ s f i rst US Presidential debate. Brands are looking to come up with apps for l ive streaming options to strengthen their relationship with existing customers and to generate new customers.
- 5. 04 WEARABLESAND SMART DEVICES Wearables and smart devices are already in use but in 2017 we can expect a higher usage of such devices and a greater penetration in the areas which were not used to such facilities. Along with Apple i Watch, Google Glass a lot of other devices will soon be launched in the future which will eventually change the system of local marketing.
- 6. 05 DOMINANCE OF INSTANTMESSEGAING APPS Text marketing will no longer be of much use for marketers as instant messaging apps l ike Whatsapp have become the primary platform for users. However, Whatsapp i s l ikely to give marketers some good news with their new option for ‘ Commercial Messaging’ in 2017
- 7. 06 IT'SALLABOUT ENGAGEMENT Relying on influencers to channel some of their audience might end up with unfruitful results i f fake profiles and low engagement rates are not analyzed properly. Focus should be on how much engagement an influencer can actually produce rather than the countless follower list.
- 8. S K Y L A U N C H D E S I G N S T U D I O B R A N D G U I D E L I N E S 2 0 2 5 07 QUALITY CONTENT Quality content along with good content marketing strategies by marketers i s a must for businesses to stay in the competition. Demand for skilled content writers will surely increase. On the other side, paid digital marketing activities are a must in 2017 and hence need of quality paid contents for promotion gained high importance.
- 9. SKYBOUND DIGITALLLC 16220 Osceola Trail, Edmond, OK 73013, USA Call - +1 405-531-4021 Email - marketing@skybound.io Visit: www.skybounddigital.com