CMA Cuppa Tea(m), David Brealey and Matthew Beckwith.

1. CONVERGENCE PRESENTATION BRIEF
Something along the lines of: “The Effects of Social Media and Self Publishing on Society and Media
Corporations”
TWO SCREENING
What two screening is: watching TV with another screen to interact on social media with the stars or
with other viewers.
http://www.guardian.co.uk/technology/appsblog/2012/oct/29/social-tv-second-screen-
research?newsfeed=true
How people use Twitter as a TV guide, what‟s on, etc.
http://img.metro.co.uk/news_focus/Socialtelevision.png
http://www.metro.co.uk/news/newsfocus/913995-how-have-television-viewing-habits-changed-
thanks-to-social-media
How this is being harnessed by TV companies to market their show, (roll Twitter and TV video)
https://dev.twitter.com/media/twitter-tv
Trendrr.tv and how it gives social charts of TV programs.
http://trendrr.tv/
ZeeBox and how it allows viewers to interact together and share their opinions.
http://player.vimeo.com/video/31100180
Increasing interactivity between the author and consumer.
Lead onto story about Absolute Radio and their “#nowplaying” increased their listener levels by 7%.
ABSOLUTE RADIO HARNACING TWITTER
Use of the #nowplaying by Absolute Radio to gain listeners, which worked and got them a 7%
increase in listeners.
http://onegoldensquare.com/2012/03/absolute-radio-nowplaying-twitter-campaign-drives-online-
listening-up-by-7/
TWITTER AND NEWS
How Twitter is now being used by News channels and journalists as a way of finding stories. Quote
how many journalists use it. (Tweets and Truth)
http://i.imgbox.com/adhB8sD3.png
“Twitter isn't just a tool for collecting news; it's also a platform for breaking it. To break and
develop stories on the fly, you'll need two things: established engagement and a mobile device
set up with the proper tools.” https://dev.twitter.com/media/newsrooms/report
And also how journalistic establishments and CITIZENS alike are using social media such as Twitter
to spread news instantly. (#Sandy and how the BBC set up a live blog which featured verified and
unverified sources, and how citizens took to YouTube during Hurricane Sandy to share footage of
the disaster, and others remix it) Sandy Liveblog on the BBC: http://www.bbc.co.uk/news/world-us-
canada-20121635
https://www.youtube.com/watch?v=OZlZUsqkVx8
https://www.youtube.com/watch?v=WwG65hI98EY
And the show Superstorm USA from the BBC showcasing the footage captured from Sandy.
http://www.mentorn.tv/programmes/programme-list/superstorm-usa-caught-on-
camera.aspx
What ZeeBox had to say about the program:
http://i.imgbox.com/ablHXU0K.png

2. VIDEO ON DEMAND AND SOCIAL MEDIA
How Twitter is being used on BBC iPlayer to increase the awareness of the channel and hopefully the
number of viewers.
http://www.bbc.co.uk/blogs/bbcinternet/2011/06/iplayer_share_tools.html
Allows BBC to know what is popular on their channel by looking at the tweets and posts about it.
http://www.bbc.co.uk/news/10162232
4oDnow rewards people who tweet about them on Twitter by direct messaging them, this is a method to
persuade more people to watch their programmes
http://www.channel4.com/programmes/community/articles/twitter-rewards-terms-and-conditions
Now that ITV player is out it allows people to never miss a program ever again, that is why in 2011 their
number of views increased by 44%
http://advanced-television.com/2012/02/29/itv-sees-profit-itv-player-views-up-44/
All the players have their own Twitter page allowing people to use Twitter as a TV Guide
https://twitter.com/4oD
https://twitter.com/BBCiPlayer
https://twitter.com/itvplayer
Ever since people could start watching TV on their mobile phones the number of people actually watching
TV has increased especially now that the ITV Player, BBC iPlayer, 4oD, etc is available on them making it
easier for viewers to catch up on programmes on the move. Which again increases the amount of views on
the channel, for example one fifth of ITV Players views are from mobile phone users.
http://www.v-net.tv/one-fifth-of-itv-player-views-are-now-mobile/
BBC iPlayer is just the same as of 2011 1.94 billion views were made (record year) because it was viewable
on people‟s mobile phones at all times
http://thenextweb.com/uk/2012/01/16/bbc-iplayer-secured-2bn-programme-views-in-2011-a-record-year-
driven-by-connected-devices/
“141 million requests for TV and Radio programmes in November is slightly up on October 2010 – but 32
percent more than November 2009, illustrating the growth in desire for video on demand” (Extract from 23rd
Dec 2010 | 11:58
http://www.techradar.com/news/internet/bbc-iplayer-views-still-on-the-up-917632
People actually want more opportunities to use „Online TV Players‟ shown when the Olympics were on
925,000 requested to be able to watch the Opening Ceremony again, which increased the views by 1.7
million
http://www.guardian.co.uk/media/2012/jul/30/olympics-opening-ceremony-views-iplayer
Shows how the views back up the fact that „Video on Demand‟ is getting increasingly popular
http://www.vodprofessional.com/news/2q2012/43-million-vod-views-for-4od-in-march-2012/