2. MAGIC ACROSS MEDIA
In the ever-evolving world of digital advertising and marketing, brands
who work with Matmi achieve astonishing results.
We engage brands and buyers in successful, loyal relationships by
creating pioneering online, social and mobile experiences.Â
Thatâs why many companies â including some of the worldâs leading
brands - have already joined us and grown in a place we call the
Matmisphere.
Weâd love to meet you there.
4. What is Gamification?
Broadly speaking, gamification aims to integrate game
dynamics to a website, online content or campaign (a
typical non-gaming environment) in a bid to drive
participation, customer loyalty and ultimately, awareness
of your brand
Personally, prefer using the term âGame Dynamicsâ
5. Why use gamification for your brand?
Engage with your target audience
Build brand awareness & positioning
Stimulate interaction & community
Encourage action(sales)
Build brand loyalty
Change behaviours
Innovate
6. Why use gamification for your brand?
 Bunchball pulled together the above graphic in theirÂ
Gamification 101 whitepaper
This simple table matches up game mechanics
(points, levels, challenges, etc.) with human
desires for game play. Â Each of the mechanics
match a primary human desire, but most of the
mechanics also impact other areas of human
desire.
8. Sainsburyâs Nectar Card
The use of Game Dynamics within non-gaming
environments is nothing new (as seen by reward cards).
The innovation comes from taking advantage of the digital
age to build customer loyalty and hence increase customer
engagement with the brand
âą Rewards customer
loyalty
9. Foursquare
Example of Foursquare/Pepsi Reward from SXSW 2011
Examples of Foursquare Badges
10. Foursquare
Location based services such as Foursquare, Gowalla & Facebook Places have redefined
game mechanics in non-gaming products. Users and brands alike have taken notice and
Foursquare stands out with 10 million users on a platform that was built around solid
game mechanics.
11. Vimto
âJuice-ometerâ
 Matmi created a new website for Vimto. Within the site
users could interact with the Vimto characters in a
variety of ways, such as mini-games, videos, images etc.
The more they engaged with the site, the more their
âjuice-ometerâ filled up. Users were rewarded with free
downloads of music tracks.
13. LinkedIn
LinkedIn offers a small example of gamification by
incentivising users towards 100% profile completeness
with a progress bar that is visible while on the edit profile
page.
By providing a visual representation of your profile
completeness LinkedIn hopes to trigger behaviour that
drives us towards completeness.
14. Nike Plus
Example of Nike Plus Goals & Challenges
Example of Nike Plus Progress bar & Leveling
15. Nike Plus
Nike has redefined running with Nike Plus. The ability to
track, share, challenge and interact with like minded friends
& runners across the world has been wildly successful.
By incorporating game mechanics throughout the program
Nike is able to create an engaging experience that
transcends the real world activity.
17. American Airlines App
A simple game mechanic is used by American Airlines
to visually represent your current elite status
qualification is the âprogression barâ.
18. Gamification can also help build loyalty inside
your business
Gamification can also build
loyalty within a business by
encouraging employees to stay
connected, engage online or
complete goals for extrinsic
rewards.
RedCritter Tracker
19. Gamification can also help build loyalty inside
your business
But approach with caution!
It's really important that a system like this is set up
in a way that no one is discouraged to the point of
giving up or experiences a reduction in job
satisfaction.
20. What is NOT Gamification?
Particularly in the early days, as the term was gaining
traction, it was a common misconception that simply
making a branded game was âgamificationâ. This is NOT
what gamification is about. There are some similarities
that could be drawn but the main difference is that
branded games are about exposure and CTR where as
adding gamification to a product is more about increasing
engagement and loyalty.
21. Key issues to consider when
planning Gamification for your brand
Clear objectives
How your customers behave?
What motivates them?
How do they prefer to be engaged?
Gamification is a long-term strategy, not a launch-
and-forget-it one.
Your budget
22. Summary
Gamification is the wrapper. It works best when
turning an already exciting, attractive product into a
richer, more participatory one.
24. About Matmi
New Media Agency of the Year
Big Chip Awards 2011
Best online Brand Development
Big Chip Awards 2011
Best Digital Marketing
Campaign
Big Chip Awards 2011
Best Commercial App
How Do Awards 2011
Digital Agency of the year
Dadi Awards 2011
25. Best Integrated Campaign
Digi awards 2011
Best Use of Games Nominee
Cannes lions 2011
Official Honouree
Webby's 2011
Best Commercial App
How Do Awards 2011
Grand Prix
Big Chip 2011