We don't do recruitment, we do relationships. Learn how STRV managed to dramatically increase the number of IT hires, improved candidate satisfaction and put in place a loyalty program for the most promising prospects.

1. SOURCING SUMMIT
EUROPE
October 11th, 2017, Amsterdam

2. MATĚJ MATOLÍN
● Talent Partner @ STRV
● Recruiter, Trainer, Advisor, Blogger
● Prague, San Francisco

3. STRV
● SW Engineering studio from
Prague/SFO/LA/NYC
● Work with Silicon Valley startups
● Went from 20 employees to 200 in last
2 years

5. “Consistency rather than Intensity”

6. ONE YEAR AGO
Recruitment process
● Target: 15/month
● Reality: 4/month
● Recruitment focus:
efficiency + outreach

8. ANALYSIS
Before recruitment
● What happens before the candidate applies?

11. ANALYSIS
Before recruitment Recruitment
● From first contact to hire = 13 months
● 27 e-mails exchanged
● 4 in-person meetings
12 months 1 month

12. Because A-players:
● Have a good job
● Work at a good company
● Feel responsible for current project
They don’t quit their team on a first recruitment
call.
WHY?

13. Longer relationship before
recruitment = better retention
AND ALSO...

14. We don’t do recruitment…
We build relationships.

15. LOYALTY PROGRAM FOR CANDIDATES
▸ Identification of best candidates
▸ Plan for 13-month relationship

16. LOYALTY PROGRAM
● Gold level - 50 candidates
● Silver level - 400 candidates
● Loyalty program principles:
○ Segmentation
○ Value proposition
○ Exclusivity
○ Measurement

17. In process before
Culture fit,
Social skills
Technical
project
Offer
Attended events
Min 2 events
attended
1-1 e-mail com.
1-1 personal. +
culture fit
Silver level
Gold level
SEGMENTATION

18. VALUE PROPOSITION
● Trainings
● Events
● Projects
● Perks
● Testing
● Merchandise
● Newsletter

20. Days from last activity
#ofcandidates

21. Length of relationship in months

22. Source
Prospecting 16
In-person event 30
Referral 10
Third-party boards 1

23. IN-PERSON EVENTS
▸ Create meeting opportunities
▸ Deliver value

24. IN-PERSON EVENTS
● Meeting opportunity
● Deliver value
● Informal contacts
● Brand building
45 events, 3,500 people attended.

25. KEY POINTS
● Event space
● STRV content
● Employees attend
● AFTER-PARTY
● Recruitment team present
● Don’t do recruitment

26. EVENTS ATTENDED PER PERSON
1x 2x 3x 4x 5x 6x 7x
1,907
189
55 16 7 2 1
Events attended

27. BACKEND
● All attendees imported and
tagged in ATS
● Simple identification of most loyal
fans and regular attendees

28. BACKEND
Own mobile app connecting Eventbrite (attendee info) with
LinkedIn (profile) and ATS (application history)

29. FOLLOW-UP
Identify most engaged attendees (check hashtags and
geolocation filters) and get in touch.

30. INTERNATIONAL EVENTS
● San Francisco, Los Angeles
● Bogotá, Medellín
● Bratislava
● Lisbon
● São Paulo, Florianopolis
● Istanbul

31. EVENT HACKING
We use job slots (AngelList, LinkedIn, StackOverflow) to
advertise our events

32. EVENT HACKING
Use conference hashtags to address the audience and get
some attention for free

33. DO GOOD FOR OTHERS
● We provide our event space (and free beers) to IT
community for meetups.
● We get guest list and e-mails

34. SOCIAL INTERACTIONS
▸ Sourcing with personal brand
▸ Like, share, comment

36. ATSLINKEDIN
2K followers
FACEBOOK
7.3K followers
MEETUP
3.5K followers
PERSONAL
BRANDS
INSTAGRAM
TWITTER
2.1K followers
BEHANCE DRIBBBLE
5k candidates
12.9K followers
2.9K followers455 followers
43K followers

37. “Strong personal brands are unfair
advantages for startups”

38. LIKE THEM
● Connect with candidates
● Recruiters can access personal
profiles
● “Like” => Push notifications
● Careful usage of bots

39. AUTOMATION
● IFTTT to capture posts from
targeted accounts
● Collect in recruitment Slack
channel => quick likes and
retweets

40. 5-STAR EXPERIENCE
▸ Super personalized recruitment process

41. VALUABLE FEEDBACK
● We always give in-depth
technical feedback

42. MAKE IT PERSONAL
● Personal touch
● Surprise & Impress

43. PRE-ONBOARDING
● Slack channel
● Community
● Engagement

44. CARE
● Airport pick-up
● Be the first person they see
● Treat candidates like your
best friends

45. HELP EXPATS
● Website and Facebook page
● Tips and advice for moving
● Best relocation guide in CZ
● And we also do expat parties!

46. CLOSING REMARKS

47. RESULT
4
15

48. RESULT

49. RECOMMENDATIONS
● In a super competitive market, the
quality of relationships makes a
big difference.
● Focus on systematic & methodic
approach.
● Support from the top is crucial.

50. FUTURE
● Automation of personalization
○ Automatic segmentation
○ Social listening
○ Signals to trigger personalized
communication

51. FUTURE
● Sourcing is new normal
○ Sourcing bots available to
everyone
○ Everyone is findable

52. FUTURE
● What makes top brands successful?
○ Marketing hacks?
○ Email sequences?
○ Spam?

53. THANK YOU FOR ATTENTION
matej.matolin@strv.com