On behalf of SBI Consulting I’ve made a webinar on September 25th about Data Monetization.
In the post covid-19 era, transformation of businesses to govern their data more as an asset will become of huge importance. Becoming more data driven and digital will only increase at an unseen pace.
The essence of this transformation and the emphasis will be on Data Monetization. Monetizing your data assets will be of vital importance if you’d want to remain competitive and survive & thrive in the new normal.
In this webinar “Data Monetization in a post-Covid era”, I cover topics such as:
What does Data Monetization entails
Why Data Monetization is important for your business
How does the post-Covid era impacts this monetization process
What do we mean with Infonomics and Data Debt
The 5 key takeaways to get started with Data Monetization
The outcome? A good understanding of Data Monetization and practical insights to get going immediately!
2. Explaining why Data Monetization is
important for your business within
this post covid-19 era.
AGENDA
WHAT EXAMPLES WHY
01
What does Data Monetization actually
mean? Going in depth into the two
ways you can monetize your data
asset..
Illustrating the two ways of
monetization and explain the six
different data monetization areas.
02 03
Emphasizing the role of Data Governance
and explain our Data Governance
Organizing Framework
DATA
GOVERNANCE
04
Emphasizing 6 key takeaways for you
to get going with Data Monetization.
KEY TAKEAWAYS
05
4. COVID-19 ERA
MONETIZE YOUR DATA TO SURVIVE
This covid-19 pandemic period turned out to be the
biggest digital stress test for a majority of
organizations. Nearly all companies have realized
that data is a key component of their digital
strategy.
This digital strategy also entails the transformation
of businesses to govern their data more as an asset.
This asset management approach will become of
huge importance. And the essence of asset
management is the monetization of it.
Organizations that monetize their data &
information assets outstrip their rivals by using it to
reinvent, digitalize, or eliminate existing business
processes and product.
5. 2 WAYS OF DATA
MONETIZATION
DIRECT MONETIZATION INDIRECT MONETIZATION
Direct or external data monetization
involves making the data available to
brands and agencies. It helps in the
creation of new revenue streams and
leveraging businesses.
Indirect or Internal data monetization
focuses on mining and leveraging
data to improve a data owner’s
operations, efficiency, productivity. It
enables ongoing communication with
customers or his users.
11. Optimizes the Use of
Data and Maximizes
Its Value Potential
Creates Opportunities
in the Market
Increases the Value
of Data
Helps in Sizing of the
Market
Strategy Increases
Overall Productivity
WHY MONETIZE?
1 2 3
4 5
12. Streamlines Decision
Making and Planning
Creates Competitive
Advantage in the
Market
Improves Customer
Experience and Strengthens
Customer Loyalty
Helps in
Strengthening
Partnerships
Identifies and
Mitigates Risk and
Improves Compliance
WHY MONETIZE?
6 7 8
9 10
20. KEY TAKEAWAYS
DESTINATION
Ambition and Objectives
Business Strategy
Competitive Position
DATA = FUEL
Data Inventory
Data Sources
Data Analytics
PATH
Use Cases
Business Models
Evaluation and
Prioritization
22. THANKS
Does anyone have any questions?
Presentation created by Mathias Vercauteren
mathias.vercauteren@sbiconsulting.be
+32 473 833 122
www.sbiconsulting.be
23. This is where you give credit to the ones who are part of this
project.
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Editor's Notes
Data governance is the organizing framework for establishing the strategy, objectives and policy for effectively managing corporate data.
It consists of the processes, policies, organization and technologies required to manage and ensure the availability, usability, integrity, consistency, auditability and security of our data.
A data governance program consists of the inter-workings of 7 core components