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Why Your Content Is Failing You, and How to Fix it

Content marketing is more about strategy, than the piece of content itself. In these 5 examples of amazing content marketing, Mathew explains why high performing contnet marketings prevail, and how you can too.

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By Mathew
Sweezey
@msweezey
@msweezey
ABOUT ME
Mathew Sweezey
Principal of Marketing Insights
Salesforce
Author of
•  Marketing Automation for
Dummies (2013)
•  Context Revolution (2017)
WHITE	
PAPER	
STRATEGY	
EXECUTION	
DISTRIBUTION	
FOLLOW	UP	
SOCIAL		
EMAIL	
DELIVERY	 TECHNOLOGY	 TACTICS	
CONTENT CONTENT MARKETING
WEBINAR	
SOCIAL	
POST	
BLOG	
POST	
ONE	
PAGER	
PITCH	
DECK
High and low performers use the
same tactics, but high performers
see 2x-3x the value.
“	@msweezey
High performers
New research to show what a high performer is
New research on
who
@msweezey

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