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FactorT H E N E W P R O C E S S F O R
B U I L D I N G B E T T E R C O N T E N T F A S T E R
The x

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Content marketing is as much about how you create
your content, as it is about how you distribute it. In fact
simply build...

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Current IssuesWe need to fully understand the issues with content to understand why
the “X” factor is so important.

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Be
There
90% of smartphone
users are not absolutely
certain of the specific
brand they want to buy
when they begin looking...

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Be
There
90% of smartphone
users are not absolutely
certain of the specific
brand they want to buy
when they begin looking
for information online.
Be
Useful
73% of consumers say
that regularly getting
useful information from
an advertiser is the most
important attribute when
selecting a brand.
Be
Quick
70% of consumers
switch apps, or sites
during micro moments
because “it is to slow”.
Source:
 Google
 Think
 h=ps://www.thinkwithgoogle.com/
collecNons/micromoments.html
 
3 Keys to micro moments

Be
There
90% of smartphone
users are not absolutely
certain of the specific
brand they want to buy
when they begin looking
for information online.
Be
Useful
73% of consumers say
that regularly getting
useful information from
an advertiser is the most
important attribute when
selecting a brand.
Be
Quick
70% of consumers
switch apps, or sites
during micro moments
because “it is to slow”.
Source:
 Google
 Think
 h=ps://www.thinkwithgoogle.com/
collecNons/micromoments.html
 
3 Keys to micro moments

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