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FactorT H E N E W P R O C E S S F O R
B U I L D I N G B E T T E R C O N T E N T F A S T E R
The x

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Content marketing is as much about how you create
your content, as it is about how you distribute it. In fact
simply build...

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Current IssuesWe need to fully understand the issues with content to understand why
the “X” factor is so important.

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Needs exceed ability
- How many departments need content created for them?
- How many different personas are you making co...

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Needs exceed ability
- How many departments need content created for them?
- How many different personas are you making content for?
- How many different stages in the buying cycle?
- How many emails do you send every month?
- How many blog posts do you create each week?
- How long does it take you to create a piece of content?
- Do you do in house design work?
- Do you have enough time to do all of this? NO!

Needs exceed ability
- How many departments need content created for them?
- How many different personas are you making content for?
- How many different stages in the buying cycle?
- How many emails do you send every month?
- How many blog posts do you create each week?
- How long does it take you to create a piece of content?
- Do you do in house design work?
- Do you have enough time to do all of this? NO!

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