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FactorT H E N E W P R O C E S S F O R
B U I L D I N G B E T T E R C O N T E N T F A S T E R
The x

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Content marketing is as much about how you create
your content, as it is about how you distribute it. In fact
simply build...

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Current IssuesWe need to fully understand the issues with content to understand why
the “X” factor is so important.

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Bi-Directional Flow
You must have a bi-directional flow of data to be agile. This is
because each asset you create must be...

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Bi-Directional Flow
You must have a bi-directional flow of data to be agile. This is
because each asset you create must be able to be dynamically
served up, with feedback being dynamically sent back for
analysis. With out the ability to dynamically serve up content,
and instantly gain insights from the engagement you can not
agile be with your content delivery, or gain the required
insights necessary to have an agile content flow.

Bi-Directional Flow
You must have a bi-directional flow of data to be agile. This is
because each asset you create must be able to be dynamically
served up, with feedback being dynamically sent back for
analysis. With out the ability to dynamically serve up content,
and instantly gain insights from the engagement you can not
agile be with your content delivery, or gain the required
insights necessary to have an agile content flow.

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