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FactorT H E N E W P R O C E S S F O R
B U I L D I N G B E T T E R C O N T E N T F A S T E R
The x

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Content marketing is as much about how you create
your content, as it is about how you distribute it. In fact
simply build...

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Current IssuesWe need to fully understand the issues with content to understand why
the “X” factor is so important.

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If your first draft of the content scores a 7, and your “x”
factor is 40% then it will take you 2 more iterations to
get i...

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If your first draft of the content scores a 7, and your “x”
factor is 40% then it will take you 2 more iterations to
get it to a 9 or better.
Your “X” factor
ThePVofthecontent Example:
 
10% 20% 30% 40% 50% 60% 70% 80% 90%
1 8
  7
  6
  5
  5
  4
  3
  2
  1
 
2 7
  6
  6
  5
  4
  3
  2
  2
  1
 
3 6
  6
  5
  4
  4
  3
  2
  1
  1
 
4 5
  5
  4
  4
  3
  2
  2
  1
  1
 
5 5
  4
  4
  3
  3
  2
  2
  1
  1
 
6 4
  3
  3
  2
  2
  2
  1
  1
  0
 
7 3
  2
  2
  2
  2
  1
  1
  1
  0
 
8 2
  2
  1
  1
  1
  1
  1
  0
  0
 
9 1
  1
  1
  1
  1
  0
  0
  0
  0
 
10 0
  0
  0
  0
  0
  0
  0
  0
  0
 

If your first draft of the content scores a 7, and your “x”
factor is 40% then it will take you 2 more iterations to
get it to a 9 or better.
Your “X” factor
ThePVofthecontent Example:
 
10% 20% 30% 40% 50% 60% 70% 80% 90%
1 8
  7
  6
  5
  5
  4
  3
  2
  1
 
2 7
  6
  6
  5
  4
  3
  2
  2
  1
 
3 6
  6
  5
  4
  4
  3
  2
  1
  1
 
4 5
  5
  4
  4
  3
  2
  2
  1
  1
 
5 5
  4
  4
  3
  3
  2
  2
  1
  1
 
6 4
  3
  3
  2
  2
  2
  1
  1
  0
 
7 3
  2
  2
  2
  2
  1
  1
  1
  0
 
8 2
  2
  1
  1
  1
  1
  1
  0
  0
 
9 1
  1
  1
  1
  1
  0
  0
  0
  0
 
10 0
  0
  0
  0
  0
  0
  0
  0
  0
 

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