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FactorT H E N E W P R O C E S S F O R
B U I L D I N G B E T T E R C O N T E N T F A S T E R
The x

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Content marketing is as much about how you create
your content, as it is about how you distribute it. In fact
simply build...

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Current IssuesWe need to fully understand the issues with content to understand why
the “X” factor is so important.

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Increased Accuracy
High	
  
N1	
   N2	
   N3	
   N4	
   N5	
   N6	
  
Low	
  
Translation:
Each agile iteration
will have ...

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Increased Accuracy
High
 
N1
  N2
  N3
  N4
  N5
  N6
 
Low
 
Translation:
Each agile iteration
will have a higher
degree of accuracy than
the previous iteration,
yet you are likely to
still have some failure
in your next attempt.
However the degree of
failure will also
decrease with each
attempt.

Increased Accuracy
High
 
N1
  N2
  N3
  N4
  N5
  N6
 
Low
 
Translation:
Each agile iteration
will have a higher
degree of accuracy than
the previous iteration,
yet you are likely to
still have some failure
in your next attempt.
However the degree of
failure will also
decrease with each
attempt.

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