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FactorT H E N E W P R O C E S S F O R
B U I L D I N G B E T T E R C O N T E N T F A S T E R
The x

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Content marketing is as much about how you create
your content, as it is about how you distribute it. In fact
simply build...

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Current IssuesWe need to fully understand the issues with content to understand why
the “X” factor is so important.

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Content marketing is as much about how you create
your content, as it is about how you distribute it. In fact
simply building your content in a different way can have
a massive impact on your content’s total effectiveness.
This presentation is to show you the single greatest thing
you can do to increase your content marketing is to
build your content in a new way. This is the true“X”
Factor of content marketing. Feel free to reach out to
me on Twitter @msweezey to continue the
conversation.
Mathew Sweezey,
Principal of Marketing Insights Salesforce
This presentation is compliments of.

Content marketing is as much about how you create
your content, as it is about how you distribute it. In fact
simply building your content in a different way can have
a massive impact on your content’s total effectiveness.
This presentation is to show you the single greatest thing
you can do to increase your content marketing is to
build your content in a new way. This is the true“X”
Factor of content marketing. Feel free to reach out to
me on Twitter @msweezey to continue the
conversation.
Mathew Sweezey,
Principal of Marketing Insights Salesforce
This presentation is compliments of.

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